As we all know by now, URL Shorteners are essential tools not only for online marketers, but also for our friends, family, and pretty much anyone who uses the Internet nowadays.

But I'm surprised – shocked, really – at how many marketers still don't seem to be tracking where their links go and how people respond to them on a regular basis.

Which URL shorteners are the most popular? What can we do with them?

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Yes, I realize that measuring SEO ROI sounds simple enough. It’s not so much a case of ‘measuring’ per se, as a case of ‘is what you’re measuring enough?’
Case in point: In-house SEO:
Tasked with measuring and comparing last year’s SEO ROI to this year’s, it’s a given that one of the basic formulae below will [...]

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We all want guarantees, especially when it comes to success. Unfortunately, for every company genuinely willing to stand behind their services there seems to be a dozen using guarantees to intentionally mislead prospective customers. In the SEO industry, guarantees too often seem to be just another form of snake oil, taking advantage of the ignorance [...]

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I recently came across an interesting post on BrandingBrand.com blog entitled 'Social Media: The Future of Branding'. Now, it is more of a pros and cons of branding via social media, but it did highlight some significant problem that huge name brand companies are dealing with. And, regardless of whether you're considering SMM or SEO [...]

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Introduction
One phrase that is often heard when discussing how websites should perform is,
What's In It For Me? (WIIFM) 
Unless the website visitor quickly sees something that grabs their attention, they may click away to some other website where their needs may be better addressed.  WIIFM is a good concept and many websites would [...]

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My mission today is very simple: to get you started with geotargeting on your websites. It's not that geotargeting is hard, but we all need to start somewhere, and this post is it.

Basics of Geotargeting
Geotargeting is showing your visitors different content based on their geographical locations. For example, Amazon serves many countries, and so they [...]

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In this part of SEP's Expert Week – International SEO, we’ll a look at how search engines go about the magical mystery that is geo-relevant results… the technical view at least.
So let's get geeky wid’ it and look under the hood at the core elements behind geo-targeted search results (and [...]

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Hi Folks,
Ruud kindly invited me to write a guest post for Search Engine People on how to approach international SEO and to share some tips and tricks on performing SEO across multiple countries.

The problems of geolocation and international SEO are many and varied however, so in this post I'm going to focus on how [...]

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The Internet Corporation for Assigned Names and Numbers (ICANN) will be rolling out new generic top-level domains (TLD) in 2010. Will this have a major impact on SEO? Don’t count on it.
It’s a Dot-Com World
You will be able to register any TLD, like “.yournamehere” by submitting it to ICANN’s approval process, along with about $185,000. [...]

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As some of you may or may not know, I'm new here with the SEP team, having just started last week. So by this time I'm definitely overdue for sending out my first post!
There's a lot to digest when you move to a new position, and sometimes it can feel a bit overwhelming to absorb [...]

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