Search Engine People

Welcome! Thanks for visiting!

Subscribe to the full feed

Online PR - Is there any value beyond the links?

by Jennifer Osborne.

A few months ago I wrote a post comparing various online press release services. While nobody disputed their effectiveness at building links, there were questions as to how to measure the full value of Online PR.

For fun, I’m going to take a real release that we recently did and answer each of the questions that was raised.

(Full disclosure, this is a client of ours and he agreed to share these numbers)

Here’s what we did

5 Unique Ways to Make the Google Bot Your Best Friend

by Dev Basu.

Credit: Walter Wycliffe

With crawl rate being an uber factor in deciding how fast webpages are indexed in the SERPs, SEO’s are always striving for ways to invite the Googlebot over to client websites more frequently. Of course, generating new and quality content is probably the best way to inject some fresh visits from the googlebot, but then again, generating new content is quite the task in itself. But are there other legitimate ways to having a website crawled more frequently than simply generating new content? I’m going to show you atleast 5 ways to easily get the Googlebot coming for more!

What Type of SEO Client Are You?

by Jeff Quipp.

Are there ways that you can help your SEO company improve your results? ABSOLUTELY!

In this post, I’ll help you assess which of the 3 types of SEO Clients you are (from an involvement perspective only), and why it matters to you in terms of results and ROI.

The Impetus:
I recently wrote a post titled “I Jeff Quipp Am Not An SEO … I’m An Authority Builder“. The premise of this post was that as SEOs, we should strive to build strong client profiles online, and to make clients recognized authorities in their respective spaces.

I’ll Stumble For Ya!

by Tom Tsinas.

Since the Holiday’s I’ve become a StumbleUpon addict. I spend most of my free social media time discovering new sites, looking at my friends great finds and meeting new people with similar interests. Inspired by my colleague Dev Basu’s ‘The Ballad of Social Media post and with apologies to Culture Club, here’s my very very very late entry in the SEP Lyrics contest. You may want to scroll down, start the video and sing along….

I’ll stumble for ya

Thumbs Up, Thumbs Down
What’s that next hot one to be found?
Digg’s Done
Mixx’s got no one
What’s Spostareduro Discoverin’?

11 Firefox Extensions for SEOs You Didn’t Know About

by Dev Basu.

Like most SEO’s, I’m a huge fan of Firefox and all the versatility it offers as a browser, and a tool for optimizating my optimization experience . With thousands of extensions available to augment your browsing experience, I thought it’d be great to create a resource for the top 10 firefox extension’s for SEO’s that you didn’t know about!

1. User Agent Switcher - Adds a menu and a toolbar button to switch the user agent of the browser.
2. LiveHTTPHeaders - View HTTP Headers on the fly. Extremely helpful for debugging web applications.

Google US Dollar Valued Lower

by The Guy.

Under the auspices of a little levity going a long way… I was particularly amused to see the strength of the Canadian dollar reflected in the Google keyword estimate tool today.

Have a good one.

~The (SEP) Guy

What Is Authority, and How Do You Build It?

by Jeff Quipp.

How do you define authority as it relates to search?

The whole concept seems very generic and loosely defined at the moment. In this, the second post in the series (the first published last week I Jeff Quipp am not an SEO! I’m an Authority Builder), we’ll explore the definition of an authority, and various possible strategies to either become, or help a client become, an authority.

What is Authority?
An authority is someone or some entity who’s opinion(s) about specific topics are respected and valued by industry peers. This definition is both interesting and important because it can guide much of our decision making going forward. Case in point, it suggests why we blog in many cases, and for whom we blog.

SEO’s Unite! our future depends on it!

by Jennifer Osborne.

(title inspired by Kevin Heisler)

The feds seem pretty hesitant to say th “R” word.

But between the sub prime crisis, the credit crunch and plummeting stock markets; you and I both know that it’s not a question of “if” a recession going to hit the US but “when?”

Recession is something that the search industry rarely talk about . . . most of us are currently experiencing a period of tremendous boom.

Our biggest constraint to growth is not finding new clients, it’s finding and training new SEO’s. Where optimizing a site might have cost $350 in the 90’s, now we see SEO’s charge $350 per hour, some even more.

Which SEO Lord of The Rings Character Are You?

by Dev Basu.

If you’re a certified geek ( not a nerd ) , its quite likely that you’ve grown up with epic classics such as the Lord of the Rings by J.R.R Tolkien. After going on a 9 hour Lord of the Rings triology marathon, I was wondering what the how Frodo, Gandalf, Gimli and Sam would do SEO in the land of Google.

Sméagol the Spammer - Smigol the spammer type’s can often be found lurking on the Digital Point forums, offering spammy services to unwary customers in search of search optimization services.

I Jeff Quipp Am Not an SEO … I’m an Authority Builder

by Jeff Quipp.

What is ‘Authority’ with respect to SEO?

The answer may surprise you!

Here’s what most SEOs can say with utmost confidence; we know that the concept of ‘authority’ is an important one to rankings and traffic from organic search.

Its comical though, perhaps even sad. Over time, “Authority” has come to mean something completely different to Google, than it does to SEOs. This is no one’s fault … just a condition created by imperfect information, and the need to suffice.

The Engines’ Definition of Authority:
To Google, Yahoo, MSN, Ask, et al, links are the consequence of being an authority, they do not make you an authority.