
Credit: Nike & Yusef Hadi
Don’t Take ‘Search’ Too Literally
SEO’s, here’s my call to you - Don’t take the “search” in Search Engine Optimization too seriously. As SEO’s (novice, intermediate, or advanced) we have a tendency to be deeply involved in our industry happenings, which can sometimes take away focus from the real reason our industry exists. Bringing visibility to clients or self-owned sites requires much diligence and talent, so the majority of your time is better employed at implementing what you already know than reading about new information.






