I know what you're thinking. Pinterest, as a way to market my business? No, I don't think so. Think again my friend! I would consider myself fairly new to Pinterest, but already I've gathered a solid following, and I use it to find ideas to decorate my home, to plan my seasonal wardrobe, and to [...]

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Social media metrics may not be as difficult as once imagined with use of analytical tools. The tools automatically generate reports so that executives can evaluate them to improve business practices. Companies should integrate web analytics applications into their weekly routines to ensure that the business is constantly improving and generating new revenue.

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Do you consider yourself an insane social media marketer? Probably not! I am guessing you are here because you are just curious to see what "others" are doing wrong. The sad truth is that most social media marketers are insane on some level! If you think my theory is bogus, I encourage you to read [...]

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Tips to consider to help your local business Facebook pages popularity grow quickly

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What happens in social media…stays in social media. …NOT. Ah, yes. Another great year has come to an end. And we can all sit back and reminisce on how social media has caused brands, and people total and utter embarrassment. I love social media for myself, and also for brands and companies. I've been an [...]

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Over-automating your social media leaves you open to numerous potential problems.

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Whether you're a huge online success, or someone who's merely finding their way: take the time to figure out a social strategy that works, but remember above all else: the part of social networking that makes it so great is YOU.

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In previous posts I have talked extensively about how social media helps with building your social capital and is a great aid in customer service. From a corporate point of view we need to not only discern the value it brings to our clients but also the value it brings to us. Customers want, need [...]

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Google has been working hard to improve their social media technology and presence over the last year with a view to increasing their share in the extremely busy and highly profitable market. Enter Google Schemer.

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Co-hosts got little sleep chasing participants around Facebook, but it was exciting to see what our Game Of Like-ers were willing to do to win. In addition, our connections increased or were strengthened, and we saw our new friends experiencing the same. New friends, potential collaborative partnerships, and techniques learned.

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