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The 6 Spheres of Social Media Marketing

by Brian Carter.

Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina.

I'm so excited about my new diagram

YOU: "Beautiful, Brian. Looks complicated. What is it?"

ME: It shows the stages of internet marketing, including SEO, PPC, Email, and social media.

YOU: So why'd you call it the 6 spheres of SOCIAL media?

ME: This diagram integrates social media with all the other internet marketing. That's the new thing.

YOU: Oh, cool.

[Download a PDF of all the diagrams in this post.]

How to make the new media KISS last

by Hanne Christensen.

Never before has it been so easy to ‘transmit’ your messages and get brand exposure online – and never before has it been so difficult to reach and keep your intended audience happy. Why does this paradox exist in new media?

First of all new media is in fact not that ‘new’ but it is surprising how many people and businesses still considers it to be ‘new’ – and therefore out of fear or an inherent desire to stay in their comfort zones, relies on “business as usual” and only reluctantly enter into new media.

InfluenceRank: Google's Social Media PageRank

by Jordan Kasteler.

Google's penetrating the social media realm quite hard. With OpenSocial, Social Profiles, What's Popular Gadget, SearchWiki, and Google Wave one can only wonder how they plan to tie them all together and create the ultimate social juggernaut.

About eight or nine months ago, Heather Green of Business Week wrote a great article on Making Social Networks Profitable. The articles discusses a pending Google patent that explores ranking influential social media users by assigning them a value, a PageRank if you will. In this article she states,

Facebook URL Freak Out

Guest post by Brandon Fritz.

The announcement of Facebook vanity URLs isn’t the end of days for your facebook-less brand online.

While it may be first come, first served for individual users such as myself, marketers and brands have a different rulebook.

Take a very deep breathe, because this isn’t going to be the Wild Wild West of cyber squatting.

Facebook Fail-safes

Facebook has thought about the land grab that may ensue on Saturday June 13th at 12:01 AM EDT.

To protect brands against cyber squatting, Facebook is requiring that a page had to be created prior to May 31st and garnered at least 1,000 fans.  This acts as a sign of some legitimacy for the request of a vanity URL.

Licensed Content: 7 Questions, 7 Considerations

by Ron Kunitzky.

With so many websites out there - how does yours standout? For me, it's always been about content. If a site has something unique or even proclaims to be the experts at what it is that they do, then that usually has me coming back for more.

As an expert in building strategic affiliations and marketing partnerships, I am often asked about content in the context of whether or not to build it in house or license / leverage content from others.

Communication FAIL

by Todd Mintz.

I’m known by many of my Twitter followers, first and foremost, for tweeting some of the stupid mistakes that job seekers make while sending their resume to my employer.

Why do I do this? People find humor to be endearing and like all marketers, I’m interested in getting people’s attention. Most people who follow me know that I’m working the classic “humor hook” by taking part of my daily routine that could easily be considered drudgery and casting it in a palatable light. However, I’ve encountered a few people who haven’t quite understood the motivations behind my tweets.

How Much Is Your Tweet Worth?

by Brian Carter.

Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full service interactive agency in Myrtle Beach, South Carolina.

Suppose, in the not too distant future, there were a good way (not spammy or inauthentic) to get paid for your twitter influence. Let’s put aside the controversies of pay-per-tweet (or being a paid designated spokestweeter) for a second and think about how marketers would valuate your tweet.

Questions arise like:

• Is a tweet worth about $1.00? $10.00? $50.00?
• Is everyone’s tweet worth the same amount?
• Should it be based on the standard prices of CPM? Or of CPC?

33 Reasons to Use Twitter - A Guide to Finding Value in the Service!

by Jeff Quipp.

Twitter brings with it the question: what does it do and why should I use it?

To get more familiar with it, here are 29 useful scenario's, ranging from getting a new job to doing market research, and 4 … somewhat unexpected ones

People ask me all the time; "Why in the world would I ever want to use Twitter? I can't see the benefit, and have better things to do with my time than make conversations with strangers."

I've also seen research suggesting that only 40% of Twitter followers stay engaged with the service in the month or months that follow. Both good points, though from a limited perspective.

The 4 Steps of Social Media Marketing

by Brian Carter.

A bit egotistical of me to call them THE 4 steps of social media marketing but HEY big claims, big prizes- if I'm wrong, you'll tell me in the comments, right?

Anybody who's tried to do social media marketing, or tried to conceive social media marketing programs and sell them knows that this young industry has faced some big new questions, including:

• Can we be confident about getting an ROI right away from social media?
• What KPI we should use or do we need a custom set of metrics for each effort?

The 24 Hour Party Tweeple

by Todd Mintz.

“You can check out any time you’d like, but you can never leave.”… The Eagles

I was checking into my hotel at SES San Jose last year when I noticed in the lobby a prominent person in our industry…somebody who I’ve followed and read for quite some time. As he walked away from the check-in desk, I introduced myself to him and we briefly shook hands. Quickly, I determined that he was giving me a total “mobile hello” as it was quite clear that I was the only impediment between him and his evening beer / bud / bed. In my entire time in the search industry, this was the only time that I have been so thoroughly blown off by someone.