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How can you really tell if the quality of your blog posts are improving over time? This is after all, a key objective of blogging.
In reality, it depends on what you’re hoping to accomplish.
If you’re blogging to:
After having looked at one week of Sphinn SEO lessons it’s time to put a number on things.
SEO’s, SEM’s and other abbreviated people within our industry love, love, numbers. Clickthrough rate, how many positions up in the rankings, number of estimated searches per month, links per minute. Heck, even Google is into it: -6, -30, -950, -whatever number penalty. Our very own Tom Tsinas loves numbers so much he’s created a series of “[insert keyword] by the numbers” posts.

Ce qui suit est une traduction en français de l’article publié par Jeff Quipp: 50+ Sites To Help You Bury Negative Posts About You or Your Company!
Le Problème:
Avez-vous déjà eu un client venant à vous dans un état de désespoir le plus total, vous suppliant de l’aider à enlever un commentaire classant leur nom d’entreprise, et les présentant comme loin d’être positif?
Esta es una traducción al español de: 50+ Sites To Help You Bury Negative Posts About You or Your Company! escrita por Jeff Quipp.
El Problema:
Se ha encontrado alguna vez con un cliente que acude a Usted en un estado de desesperación, suplicando ayuda para eliminar un post en un blog que aparece número uno en los buscadores por el nombre de su empresa, y que para colmo hace ver su compañía de una manera no muy positiva?
Are links your nemisis rather than a powerful tool?
In last week’s post I talk about 4 alternative uses of social media. Point #2 I mentioned in that piece talked about “generating direct backlinks”, though I wasn’t able to elaborate as much as I would have liked to.
Obviously there are many ways to get links from social media. One such technique is to establish profiles on various social media, and link from your profile on those sites, back to your web site. The key obviously is in knowing which social media sites permit links, and which permit DoFollow links.
Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective … and none require the submission to go ‘hot’ to receive benefit.
Use it for:
1. Reputation Management - as my previous post on the subject (Reputation 50+ Posts to Help You Bury Negative Posts About You or Your Company ) suggests, by developing and building out profiles on numerous social media sites, you can often preempt negative posts about a person or company, so they never make it to the first page of the search results. You can also use it in a more reactionary way … to bury existing negative posts about you or your company.
As social media moves beyond early adapters to become more mainstream, Marketers are beginning to realize the tremendous opportunities in SMM.
Marketers need to start allocating budget over but to do so requires more reason than just intuitively “knowing” that it’s the right thing to do. Unfortunately marketers are currently ill equipped to sell social media internally to their stakeholders.
Part of our role as Social Media Marketers is to explain social media to our clients so that they can in turn “sell” it internally to their stakeholders. When I talk about social media with a client, I break it down into easily understandable pieces. In essence, a formula….
Some time ago I joined Flickr. My choice of social media.
Now they also offer video uploads (short and condensed). I still use YouTube as my main source to upload my videos. Why? Because I like it, that’s why.
Some people try to figure out why or how us mere mortals choose, without really having a lot of information on the subject, one social site instead of that other hot site advertised by strangers ( read: not a friend or acquaintance).
Il y a quelques temps déjà, je me suis jointe au site Flickr. Mon choix de média social.
Le site offre maintenant la possibilité à ses usagers de télécharger des vidéos (courts et condensés). J’utilise quand même YouTube comme source première lorsque je désire partager mes vidéos avec les copains, la famille. Et pourquoi vous direz-vous? Et bien, parce que cela me plaît, simplement. Les experts essaient parfois de déterminer les raisons de nos choix en matière de médias sociaux que nous faisons, nous, humbles mortels, pourquoi nous choisissons ceci plutôt que *CE* site très populaire en ce moment dont tout le monde parle (lire entre les lignes : pas un ami ou une connaissance). Tout le monde? Et bien voilà, c’est tout simple : la meilleure façon de connaître un produit est de voir…s’il est utilisé par nos amis, où est-ce qu’ils crèchent sur le net. On n’appelle pas ces sites des médias sociaux pour rien! Alors, les gens vont là où se trouvent leurs copains : on suit!
What valuable lessons, if any, do we teach on Sphinn regarding SEO?
A high-level analysis of one week of Sphinn postings.
I’m coming at this from an angle where a non-SEO site owner says "hey, I have to do something… now let’s learn from the best".
I sifted through the 900+ items posted between Friday May 9 00:00 and Thursday May 15 24:00, culling the ones that seemed to convey real value for a newcomer and dropping items like "30+ Weird, Educational and Stupid Search Screenshots", "Trolls or Upset Customers? Do You Know the Difference", "Exercises For Lower Ab Workouts" or "Is Bebo better than Facebook? Creating a profile network".