Email marketing is a more effective marketing tool as traffic driver than social media. A study conducted by the research analysis firm ForeSee Results found that people preferred to hear about what a particular company was doing via email rather than social media. The survey covers the websites for 40 retailers and the survey group [...]

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Banks are institutions based on transactions and currency. You make deposits, withdrawals and even invest in your future using a bank. There are risks involved as well as pay-offs. Social media for business (and personal) operates in much the same fashion. The financial model of a bank offers up a relatively easy to understand model [...]

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Search engines have put power into the hands of consumers in more ways than we often consider. Not only can people now find almost any product they could ever require in the click of a mouse, but they can also run a quick “background check” on any company they might be considering buying from – [...]

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Social Media is the New Kid in Town, but experienced marketers understand that effective use of Twitter is very Old School.

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One debate you'll hear among marketers and community builders is the one of volume vs. value, of quantity vs. quality. There's no absolute answer and because different products or communities have different needs and outcomes, it's always subjectively determined. The dilemma isn't a simple one: is it better to sell more of something to lots [...]

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I'm not capitalism's biggest fan; however, I do love the idea of promoting brands. I was shocked to see a number of stories on the latest advertising idea from Facebook, Sponsored Stories. The concept is great – the lack of choice for Facebook users is not so great.

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What happens when you Google your brand name?

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How can you use social media to execute traditional marketing like your public relations efforts? When you consider that currently 18% of marketers will not even consider using traditional marketing, you can begin to see that the future of traditional marketing efforts like PR is contingent upon adapting to online channels like blogging, podcasting, and [...]

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I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single retail location. I call it a direct campaign because our strategy was not about mass broadcasting. Instead we were using Twitter search to identify targeted prospects who we reached out to via Twitter’s @Mentions feature. [...]

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Feeling cluttered and overwhelmed is a natural occurrence in the world of social media and SEO. Up until now we were able to keep the two industries fairly separate. That all ended when Google and Bing confirmed social networking’s role in search engine results. There has never been a bigger need for organization, so it’s [...]

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