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The Definitive List of French-Canadian Social Media
by Ruud Hein.You can’t spend more than a day in the world or search engine optimization without being exposed to the social media mantra: you have to get your site exposed on Digg, Slashdot, Fark, Netscape, etc.
Have to.
And why again? To gain fame or customers? No. To get links. Links, links, links. Tons of them.
With reciprocal linking schemes out of the door, playing the social media card has become the way to build links for a site.
Liste des sites sociaux québécois les plus courus
by Dora Gedeon.Personne ne peut passer plus d’une journée dans le monde de l’optimisation de moteur de recherche sans être expos矡u mantra des sites sociaux : vous vous devez d’avoir votre site bien en vue sur Digg, Slashdot, Fark, Netscape, etc.
Condition sine qua non!
Mais au fait, pourquoi encore? Pour la gloire ou attirer les clients? Non. Pour obtenir des liens. Oui, des liens, des liens et encore des liens! Une tonne de ceux-ci!
Les plans 袨afaudè± pour 袨anger des liens r袩proques balancè± par la fenêtre, jouer la carte des sites sociaux est devenu la faæ®® de se cr褲 une liste de liens pour un site donnç¬
Quand nous partageons une histoire, une image, un vidè¬ un outil dèµ¥loppçª ou n’importe, nous esp豯ns, d販rons et souhaitons vivement et ce, de maniç±¥ intentionnelle, que cela attirera et cr褲a des liens : nous appelons ce contenu la p風e aux liens (traduction de linkbait), i.e., cr褲 des liens dirigeant les pas vers son site. L’expression reste encore �赥lopper en franæ ©s et nous ne donnons ici que notre traduction la plus 袬airée sur le sujet. Lorsque que l’on s’attarde �ette expression du cóµ§ anglophone, la connotation semble n覡tive, empreinte de mauvaises intentions. Mais il n’en est souvent rien et l’on ne saurait pré³¥r de mauvaises intentions �es gens qui, somme toute, ne d販rent que nous attirer vers leur site. Certains semblent trouver dans cette technique une recette cent fois utilisée mais combien efficace! Ses marques ne sont plus �aire et la p風e aux liens devient vite un sport virtuel ayant des milliers d’adeptes!
Peu importe comment on l’appelle ou ce que vous en pensez : æŸ marche et c’est tout ce qui compte!
Pourquoi cibler le march矦rancophone quée©cois
Si votre bureau ou vos affaires transigent de maniç±¥ ou d’une autre au Canada, vous vous adressez donc �n marchç¡ l’int豩eur duquel se trouve un autre marchçª celui-ci unique et diffè±¥nt par sa culture et sa langue : les canadiens franæ ©s, la plupart r販dents de la province de Què¡¥c. Plus de cinq millions d’abonnè±® Parmi les utilisateurs d’internet les plus actifs avec un des taux de dèµ¥loppement les plus è«¥v豬 toutes locations incluses (maison ou bureau). Trç± grande utilisation de l’accç± internet haute vitesse–L’accç± ï¿½nternet haute vitesse 賡nt ici la cl矰uisque ses usagers achç³¥nt en ligne plus souvent que les gens utilisant toutes autres formes d’accç± ï¿½nternet.
En d’autres mots, un march矩mmense pour qui l’on ne s’adresse pas encore trç± souvent dans sa propre langue!
Et bien s�out comme l’anglais est utilis矡u Canada et au Royaume-Uni , pour ne nommer que ceux-l�le franæ ©s est utilisçŸondialement. Pas uniquement en France (comme certain seraient tentè± de penser), une superpuissance internet de ses propres droits, mais aussi dans bon nombre d’autres pays donc la Belgique, plusieurs parties de l’Afrique et par plus de deux millions d’habitants..des È´ats-Unis!
Cibler le march矣anadien franæ ©s revient 覡lement �ibler une communaut矦rancophone mondiale.
Digg le Fuzz de Nuouz!?
Vous d販rez cibler la communaut矦rancophone du Canada? Allez �a p風e aux liens sur Digg, Reddit, Netscape—Tout le Saint-frusquin! Ou comme le disent les quée©cois, tout le barda! Surpris? Nous esp豯ns que non. Les francophones ne sont pas des isolationnistes par nature ; Eux aussi utilisent les sites anglophones chauds de l’heure!
5 Reasons We Liked The problogger Group Writing Project
by The Guy.problogger had a group writing project this week and the following 5 reasons are why we enjoyed it.
1. It made us think - The task was to post a top five list, but the real challenge was to create a top five list we hoped would engage comment and conversation and be pertinent to our business tract.
2. It helped prove the level of user engagement - With 893 entries the level of commitment was inspiring and a proof of concept in making blogs work as buzz generation tools.
3. The Link Love - Nuff said.
4 Ways to Increase Sales Using Yahoo Answers?
by Jeff Quipp.If you haven’t heard of Yahoo Answers before, perhaps its time to familiarize yourself, as there are 4 means of using it to increase your company’s sales. The concept is that people with questions pose them, and numerous other “do gooders” (and those with more obvious commercial motives) post answers to these questions. The “Asker” then evaluates the answers, and the one with the best answer is awarded points and status. No more 10 million results as found with search engine result sets, just a finite number of answers using the human logic algorithm (which is still superior to search algorithms by the way).
Google’s Content Proposition
by The Guy.On the heel’s of Rupert Murdoch’s surprise bid for Dow Jones, or more appropriately, the stalwart Wall Street Journal, comes whispers that Google may actually be interested in making a play for the property as well.
Danny Sullivan of SearchEngineLand thinks there’s not much substance to the rumour but why wouldn’t Google eventually make a content play?
It’s a step removed from search to be sure, but it’s not a step removed from advertising which is where Google’s makes it’s money, profits and margins. Google gets high margin business.
The Brutality Of Crowds
by The Guy.The wisdom of crowds is, every so often, not so much with the wisdom. In fact, the mob community mentality can do a lot of damage, whether by exerting its collective brute force, or by standing by and collectively doing nothing.
Digg co-founder Kevin Rose discovered that the hard way yesterday when the crowd mentality overwhelmed Digg, essentially taking it hostage.
The wisdom of crowds is a funny thing. A few weeks ago, the search community got together to make Stephen Colbert the Greatest Living American and now the Digg community has turned on its own to the point where the co-founder has essentially thrown up his hands.
7 Reasons To Consider A Web 2.0 Strategy
by The Guy.Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities.
She listed seven reasons why a company should consider a community or Web 2.0 strategy.
They are:
Each on its own is a good reason. All of them together are compelling.
Forrester on Social Technographics…
by The Guy.Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled “Social Technographics” in which they assert some interesting observations.
Not the least of these is that the customer base should define the approach, and not vice versus as tends to be the case and to which I’m inclined to agree. Too often, the shiny stuff is the stuff we put forward because it is, well shiny. And it may well be enduring in the end, but we let the tool define the strategy versus the customer.
eBay & StumbleUpon - What About MySpace?
by Ruud Hein.The Big Buzz is that eBay might or probably will acquire StumbleUpon.
Part of the big buzz is of course that Google lost out and is starting their own version instead.
Sure.
But isn’t it amazing that MySpace is going social content by adding headlines from around the web which can then be voted up or down by its users?
As the Times Online puts it:
This approach blends elements of Google News and sites such as Digg and Netscape, which rely on readers to submit stories and determine their prominence. It also marks the site’s ambitions to become a web portal like Yahoo!, providing its users with a front door to the Internet.
