For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses.

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The measurement of an individual’s online influence is valuable knowledge. Yet let’s not lose sight of the fact that size of audience, amplification probability and network influence are advertising metrics which do not take into consideration the relationship the individual has with a particular brand or their affinity with its products and services. Brands who [...]

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Facebook page admins may have noticed something new under their posts lately. Facebook Insights launched a new feature for page admins, so that they can see impressions and feedback on each post.

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Google Analytics is an extremely powerful tool – especially if you look beyond the standard reports. You can even use Google Analytics to gauge your social media efforts, and here are 4 advanced segments that you can create in GA to do just that.

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Twitter is now starting to beta test its official analytics product with a select group of users. This comes five months after their acquisition of Trendly – an analytics dashboard for Twitter.

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All eyes were on San Francisco, California today for the rumoured announcement of Facebook's email service, dubbed Project Titan internally, and Fmail externally. With Facebook and email being as big as they are, what are the implications of the social giant's new product?

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Have you ever looked at the image filenames of the people you're following on Twitter (i.e., mypicture.jpg)? Does the naming of your profile picture reveal anything about you?

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BlueGlass Panel Session on Online Communities. Moderated by Chris Winfield. Panel consisted of Drew Curtis, CEO at Fark.com, Tamar Weinberg, Author of 'The New Community Rules', and Cameron Olthuis, Director of Audience Development at Clicker.com. Narrated by me, Thos Ballantyne, pest control guy.

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What the core of social media marketing is really about.

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How to use social events — social moments — to trigger a message prompting the recipient to action.

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