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I've been playing alot lately with the concept of using fun and humour (Canadian spelling eh) in social marketing and networking. For example:
1) the post earlier this week The (un)Official Sphinn Awards (in conjunction with my good friend Dave from Trail of the Fire Horse Blog … cool name eh? I'm jealous!).
2) We also [...]

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Good morning all and welcome to the show. It is that time of year when the buzz is in the air, that familiar cry of 'meme' can be heard and the air is electric with excitement and anticipation. Outside the crowds gather, as do the industry celebrities. Just on my way in this morning, I [...]

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While Reddit is often compared to Digg, the two sites have some key differences. Reddit has a simple interface and no advertising. Reddit rankings are based on an absolute vote (+1 for hot / -1 for cold), meaning a negative vote decreases a story's overall vote count as well as the 'karma score’ for [...]

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If you don't participate you don't have my attention.
In 1997 Michael H. Glodhaber said that this new, fast-paced time in which we live brings with it a new type of economy: the attention economy.
"What counts most is what is most scarce now, namely attention."

If a commercial is broadcast and no-one pays attention, does it make [...]

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Professionally, LinkedIn is my main social network. It provides for a more focused business networking environment than most social media sites. It’s a great tool, especially for finding people, references, job postings and business opportunities. Additional benefits I’ve discovered include; the ability to talk about your professional self, link to your other Google-friendly web [...]

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Hot on the heels of a posting titled 'Differentiate (Your Avatar) or Die' by Michael (aka planetc1) over at Sphinn, and following the unique experince had recently by one of the ladies here in our office, I was prompted to create an avatar experiment and then test it. Essentially, she (our female staff member) changed [...]

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I've had a few friends lately who aren't sure about the value of social media marketing, so rather than debate the merits of social media verbally, I thought I'd save the time needed to argue it repeatedly, and do my best to compile my thoughts so I could merely direct others to this posting in [...]

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Or the Next President of the U.S of A…

Social Media is the perfect medium for spreading a really catchy concept virally. Let's look at Stephen Colbert for example – The man is a top-notch comedian, who is also (sort of) the Greatest Living American (See proof below:)

To elaborate, Colbert recently ranked #1 on Google search [...]

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