There once was a time when we trusted companies.
They said smoke and we smoked.

They said it’s good for you and we ate it up.
But then we found out that they were pumping us – and our environment – with things that weren’t good for us, they downsized us, ‘made-off’ with our money and flooded us [...]

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Angie looks at the role of women in SEO, if there really is few of them in the industry, and why they might be so quiet within the various industry 'circles'.

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Nowadays, there are far too many social networks out there for any one human being to reasonably interact with. So we tend to pick our favourites and interact with people on the networks we prefer. However, when you have active accounts on more than one network, it can get a bit onerous to keep checking [...]

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Disclosure: Brian is a cofounder of TweetROI, a twitter-based social advertising network. As such, he is uniquely qualified to discuss publisher network systems then ensure twitterer quality.

Don't buy low ROI tweets and end up like "Homeless Bill"
(photo by jswieringa)
The Twitter Advertising Space Is Growing
There are now at least four companies competing for advertising dollars in the [...]

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Did you get the memo? Business, and marketing, are in the process of changing fundamentally. How prepared are you as a business to survive the next 10 years?

Accept it or not, business is undergoing a grass roots revolution, proportionate in size to the impact of industrialization. In that time, many unprepared businesses went bust, unprepared [...]

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For several months now I have been experimenting with Linked in but until recently I was not convinced about its value for serious generating business sales leads.
Typically I would connect with a few contacts but my approach was not really successful. Coming from a sales background I kept falling into the trap of trumpeting what [...]

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Let me preface this article by first clarifying that the type of social media campaigns I'm going to talk about are social content promotion on social news sites. This includes the act of creating content (or linkbait) and using social news sites like Digg, Delicious, StumbleUpon, Fark, Reddit, etc. to give it maximum visibility in [...]

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There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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Twitter is no longer just the place that people go to voice their most inane thoughts to people who couldn't care less. Nor, despite the numbers, is it simply a place for marketers to hang out and push products and content to the hungry masses.
People are using Twitter to find out about events, as they [...]

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In many marketing plans, the mere mention of social media as a viable route for marketing brings strains of protests. For most people, social media networks like Twitter, LinkedIn and Facebook are easy ways to keep up with the happenings of friends and family; however, for the astute marketer interested in turning clicks into [...]

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