“You can check out any time you’d like, but you can never leave.”… The Eagles
I was checking into my hotel at SES San Jose last year when I noticed in the lobby a prominent person in our industry…somebody who I’ve followed and read for quite some time. As he walked away from the check-in [...]
The Twitter Report reports on events and conferences as they have happened according to Twitter.
Today it's Online Media Boot Camp.
When your business and brand gets involved with social media, you better have a social media policy in place. Beth Harte shares a page listing over 30 social media policies to get an idea.
Twitter
Mack Collier says [...]
"The actors and jesters are here
The stage is in darkness and clear
For raising the curtain
And no-ones quite certain whose play it is
– "If Everyone Was Listening", Supertramp
Erik Qualman wonders if on Twitter anyone is listening.
He answers himself with a "no", arguing that listening and partcipiating doesn't scale:
"As more people join Twitter, this type of one-to-one [...]
Internet is buzzing with conversations. Right now people might be discussing your brand or a topic you are very interested in and you will never know what they are saying. Let's have a look at most effective tools that will allow you not to miss what is important for you.
Search Email Messages:
MarkMail.org is [...]
Over the last 6 months I've seen some pretty cool results for charities and non-profits using Twitter.
Non-Profit Success Stories with Twitter
Tweetsgiving.org – Epic Change + Kbuzz
This was a very clever, well planned, successful viral fundraiser. The goal was to raise $10,000 to build a classroom for children in Tanzania.
Tactics:
Asked twitterers to tweet their gratitude along with [...]
As a general Twitter user, I'm not sure I find all that much value in Twitter's list of suggested users. I don't have much investment in following JetBlue, NPR, I Can Has Cheezburger, or the New York Times. (I do follow CNN and my local news station.) The selection of celebrities and businesses [...]
I just got back from Pubcon South and was surprised when a fellow marketer asked a question about certain tactics utilized on Twitter being “blackhat, whitehat, and grayhat.” The question surprised me firstly because it was a historically SEO adjective being applied to social media, and secondly because I am not sure there are [...]
Search is changing at breakneck speed due to the colossal success of certain social media phenomena like Twitter , StumbleUpon and maybe FriendFeed.
There are definite signs that search is beginning to separate out, forming niches and tributaries that better feed the main knowledge stream.
Might Twitter be the New Google?
A few years ago formal search [...]
Engagement is a common buzzword in social networking. Ironically, it's easy to neglect.
You're engaging as many people as possible in really fun, interesting, stimulating ways, right?
To persistently engage, you must:
Answer all replies
Thank people for RTs
Answer all DM's
When you respond, do it:
Quickly
Personally
Creatively
Don't Make The Social Networking Mistake I Made
Let me whine for a second. I [...]
In the introduction to the Ruud Questions I wrote:
A bit like the value created by the single best link building post of 2008 (more on my reason to use the words “single” and “best” in one sentence in a later post).
Today Tadeusz Szewczyk aka onreact wrote in Top 10 Most Awesomely Amazing Creative & Funny [...]
The Definitive Guide to Identify Nofollow & Juiceless Links
Make sure every link counts
Using Social Media to Determine your Brand Power
Social Media is more than just a 'top of mind' radar for Brands
"...The Field of Dreams mentality has never really worked online..."
Authority Building: Tools of the Trade
How to you convey that you are very knowledgeable about a given topic