Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]
Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon [...]
Strong social media followings are important for businesses, but most companies choose to apply their efforts only to the most popular and obvious platforms, such as Facebook, Instagram, and Twitter.
While those are important, they are also expected.
By sticking only to [...]
Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]
Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a long way from being a silo where interns could learn new skills to a powerful [...]
The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]
Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is [...]
"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]
Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful [...]
Social media is increasingly becoming an important tool for any business to increase reach and develop social proof, brand awareness, as well as boost sales. The opportunities for business on social media are unprecedented, with literally billions of potential [...]