Pinterest has traditionally had categories of interest that users could explore. However, they might have been a little too broad. A person that enjoys gardening might not get a lot of new and exciting information about vegetable gardens or potted plants directly from the gardening category. The new Interests page on Pinterest is intended to [...]

While it was acceptable in years gone by to have a website with poorly written content, this is no longer the case. In order to enjoy successful content marketing, it is imperative that your readers are provided with top-quality content that is able to answer all of their questions. Provide Content That Is Media Rich [...]

The hardest thing to do on Twitter is to give attention to those that deserve or require it versus those that demand it. The former are your customers, your evangelists, your supporters, your prospects. The latter is anyone who happens to be posting the moment you happen to check a Twitter stream. Without a tool [...]

Which Social Media Platform Is Best For Your Brand

by Alexis Caffrey February 11th, 2014

  You can't do it all – especially with social media. With 10+ popular social platforms, how do you give each one your best effort? If your brand is new to social media or looking to expand its efforts, check out this guide to decide which one you should focus on. Here are four brands [...]

Link Google Plus to AdWords for Higher CTR

by Louise McCartan January 29th, 2014

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in social means that it's here to stay. Benefits of AdWords Social Extensions 1. Social Proof [...]

Social Media Account Setup Checklist

by Michelle Rebecca January 24th, 2014

Social media is a powerful tool for building your business. In recent years, social media marketing has gradually increased in importance. This is because more people are spending their time on social media sites; even half of all Internet users have social media accounts. That means by using Facebook, Twitter, Google+ and other sites, you'll [...]

Internet use on mobile devices is becoming increasingly widespread and its causing digital marketing to grow very quickly. In fact, experts believe web marketing will overtake television ads in the coming years. In both web and traditional marketing, campaign success is contingent on advertising in places where youre most likely to be noticed, which now [...]

Wondering what the social media marketing hot spots are for 2014? This is meant to be a "cheat sheet" for the new marketer, but small business owners and entrepreneurs should find this helpful as well. A quick guide that could save you some time, and lead you to what's new, exciting, and where you can [...]

Running a photo contest is a great way to tap into the powerful appeal of visual content on the social web. Photography is the most widely used medium on social media today. By tapping into this trend and encouraging user-generated-content from your fans and followers you can not only help increase your social presence but [...]

12 Facebook Marketing Predictions For 2014

by Stephen Moyers January 16th, 2014

Whether you are a seasoned marketer or a newcomer to the field, you have to understand what's trending this year in order to chalk out an effective campaign for 2014. Facebook has grown exponentially and is now much more than a social meeting place for friends. Facebook is a solid marketing platform of which you [...]