6 Social CRM Solutions

by Bernadette Coleman February 27th, 2014

Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was looking for a solution, I came across a term I hadn't heard of before: Social [...]

Marketers’ Guide to Tumblr

by Adrienne Erin February 25th, 2014

When looking at new approaches to online marketing, its important not to blindly chase an unknown demographic on an unknown platform. This is especially important as it relates to social networks. Each network has its own features and strengths that reach specific target audiences and can provide an advantage to marketers looking to get ahead. [...]

Effective social media engagement means a happily ever after customer relations. How can you entice your target audience to hold on to your SMM engagement ring? 23 No-Fail Tactics for a Sticky Social Media Engagement Ring Get visual with it! Create engagement stimulating content that screams share me! In other words, your content must be [...]

Pinterest has traditionally had categories of interest that users could explore. However, they might have been a little too broad. A person that enjoys gardening might not get a lot of new and exciting information about vegetable gardens or potted plants directly from the gardening category. The new Interests page on Pinterest is intended to [...]

While it was acceptable in years gone by to have a website with poorly written content, this is no longer the case. In order to enjoy successful content marketing, it is imperative that your readers are provided with top-quality content that is able to answer all of their questions. Provide Content That Is Media Rich [...]

The hardest thing to do on Twitter is to give attention to those that deserve or require it versus those that demand it. The former are your customers, your evangelists, your supporters, your prospects. The latter is anyone who happens to be posting the moment you happen to check a Twitter stream. Without a tool [...]

Which Social Media Platform Is Best For Your Brand

by Alexis Caffrey February 11th, 2014

  You can't do it all – especially with social media. With 10+ popular social platforms, how do you give each one your best effort? If your brand is new to social media or looking to expand its efforts, check out this guide to decide which one you should focus on. Here are four brands [...]

Link Google Plus to AdWords for Higher CTR

by Louise McCartan January 29th, 2014

When Google AdWords launched Social Extensions, I was a little sceptical of the benefit. How could adding a link to a Google+ business page improve conversions? I have to say, I've been proved wrong. The investment Google has made in social means that it's here to stay. Benefits of AdWords Social Extensions 1. Social Proof [...]

Social Media Account Setup Checklist

by Michelle Rebecca January 24th, 2014

Social media is a powerful tool for building your business. In recent years, social media marketing has gradually increased in importance. This is because more people are spending their time on social media sites; even half of all Internet users have social media accounts. That means by using Facebook, Twitter, Google+ and other sites, you'll [...]

Internet use on mobile devices is becoming increasingly widespread and its causing digital marketing to grow very quickly. In fact, experts believe web marketing will overtake television ads in the coming years. In both web and traditional marketing, campaign success is contingent on advertising in places where youre most likely to be noticed, which now [...]