/Social Media Marketing

Social Outreach: The Perfect Complement To Search Marketing

When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.

Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. [...]

By |July 15th, 2016|Social Media Marketing|Comments Off on Social Outreach: The Perfect Complement To Search Marketing

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience [...]

By |July 4th, 2016|Social Media Marketing|Comments Off on How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

How To Use LinkedIn For Marketing

LinkedIn has changed a lot from being the niche business networking site that it was. While that's still its purpose, the site is now a lot more social, including features that will help you not just have a professional presence, [...]

By |June 27th, 2016|Social Media Marketing|2 Comments

Social Media Tips & Tools To Post Smarter: Content Creation

Last segment we spoke about the importance of good content and how to dig deep to find information that’s of value to your followers. In this post we’re going to chat about content creation. This information will be beneficial to [...]

By |June 23rd, 2016|Social Media Marketing|Comments Off on Social Media Tips & Tools To Post Smarter: Content Creation

The Three-step Online Reputation Management Primer

"Help!" she cried.

This is not the opening line of a horror movie or a detective novel. It is the opening line of a conversation I had a few months back with a lady who couldn't get a job [...]

By |June 20th, 2016|Marketing, SEO, Social Media Marketing|2 Comments

What Is Facebook Ad Targeting & How To Use It

Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A [...]

By |June 10th, 2016|Marketing, Social Media Marketing|Comments Off on What Is Facebook Ad Targeting & How To Use It

Listen Up! Establishing A Small Business Listening Strategy

Social listening isn't just a strategy for enterprise-level organizations. There isn't a business, organization, or individual who couldn't benefit from opening their ears up to feedback and recognizing its value.

If you work with small businesses or are part of a [...]

By |June 8th, 2016|Social Media Marketing|Comments Off on Listen Up! Establishing A Small Business Listening Strategy

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend [...]

By |May 31st, 2016|Content, Inbound Marketing, Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|Comments Off on Facts & Stats To Help You Determine If Your Business Should Use Google+

Pinterest Tools For Marketers And Social Media Managers

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon [...]

By |May 24th, 2016|Social Media Marketing|Comments Off on Pinterest Tools For Marketers And Social Media Managers