/Social Media Marketing

Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)

 

The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]

By |August 11th, 2016|Inbound Marketing, Social Media Marketing|8 Comments

Pinterest For Marketing & SEO

The majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing.

The fact that it hasn’t been saturated in the same manner as Facebook and Instagram makes [...]

By |August 9th, 2016|Social Media Marketing|2 Comments

Social Media For Better Customer Service

Companies invest thousands of dollars to convince new customers to check out their services and products. But it's not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers.

One part [...]

By |August 5th, 2016|Social Media Marketing|Comments Off on Social Media For Better Customer Service

5 Engagement Tactics To Capture A Social High-Value Target Audience

To catch someone's attention and occupy their interest is not easy; It involves an understanding of what they're interested in and creating content that's engaging enough to hold their attention. Additionally, you'd also want them to interact with it.

Engagement on [...]

By |August 2nd, 2016|Social Media Marketing|Comments Off on 5 Engagement Tactics To Capture A Social High-Value Target Audience

Social Media Tips & Tools To Post Smarter: Content Scheduling

Last post we spoke about different content types, content creation, and the benefits of repurposing content. We are at the end of this three part series and I’d like to drive home the benefits of editorial calendars and [...]

By |August 1st, 2016|Social Media Marketing|Comments Off on Social Media Tips & Tools To Post Smarter: Content Scheduling

Bend It Like Donald: 5 Social Brand Building Lessons

Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters.

And it’s working.

Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and [...]

By |July 27th, 2016|Social Media Marketing|Comments Off on Bend It Like Donald: 5 Social Brand Building Lessons

SnapChat vs YouTube For Business

New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. [...]

By |July 22nd, 2016|Marketing, Social Media Marketing|Comments Off on SnapChat vs YouTube For Business

7 Quick-Win Tactics For Social Media Success

As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn't easy.

Growing your brand on [...]

By |July 20th, 2016|Social Media Marketing|Comments Off on 7 Quick-Win Tactics For Social Media Success

Social Outreach: The Perfect Complement To Search Marketing

When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.

Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. [...]

By |July 15th, 2016|Social Media Marketing|Comments Off on Social Outreach: The Perfect Complement To Search Marketing

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience [...]

By |July 4th, 2016|Social Media Marketing|Comments Off on How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence