Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets [...]
These days having a good web presence isn't just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on [...]
In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were:
conducting a needs analysis,
crafting a solution,
proposing / selling the solution,
and then servicing the account.
Today, let's look at each of those steps from a social [...]
What's the single most important element of good social media engagement? Your content.
With good content you can attract an audience with so much more ease. And at the end of the day, you end up with an excellent brand image.
Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content.
There is [...]
If you haven't looked at your website over the weekend, you came to the office this morning, checked your site and wondered "hey, where is the share count on my Twitter button?"
For most people your Tweet button looked like #1 [...]
You have probably been told at least once that social media exposure is now as important as email marketing and search engine presence. But, how can you update your blog, send newsletter and promos and manage all your social media [...]
On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]
Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]
There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite [...]