In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an [...]
My search for "Who should I follow on Twitter" produced 1,220,000,000 results in 0.52 seconds. Clearly, the Internet has a lot of advice on the topic. Every post had one thing in common - the featured influencers were selected by [...]
Are you always looking for helpful and interesting content to share on your social media?
Do you find it difficult to find the right content for your audience?
Finding content has always been a big pain for social media marketer. Because there [...]
Did you know that ?
Smart social selling is a game-changer for businesses of all shapes and sizes. It is also important to note that it does require a well-defined strategy in addition to taking a significant investment of time [...]
As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "...Really??"
So recently I set out [...]
Power to the people!
In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands.
Research shows consumers continue to heavily rely on peer reviews when researching [...]
Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]
Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media.
Sure, it may sound like the sort of thing that only the "big guys" [...]
Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have [...]