Any marketer trying to sell something or get an article read cannot afford to ignore Pinterest. The social bookmarking platform is fast competing with Google as it becomes the number one visual search engine. But unlike Google, Pinterest users are [...]
Have you ever wondered … why do I keep getting served “X” Facebook ads?
We all know it’s based on data collected by Facebook by different sources….but did you know that you can see, and remove some of the categories [...]
Twitter App Spotlight, Instagram Advertising Options, and more of what's making news in the Social Media Marketing world.
Twitter App Spotlight and Timeline Install Actions
Twitter has plans to marry mobile and apps with new Timeline Install Actions.
After rolling out App Install [...]
Many bloggers consider that hitting the "Publish" button is the final step of the post production. However, this is not so. After your next article goes live, you shouldn't throw it into the flow, but guide its free swimming. [...]
Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets [...]
These days having a good web presence isn't just about having a website that lists your services. Your customers will expect you to have a host of social media pages, as well as the obligatory company blog on [...]
In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were:
conducting a needs analysis,
crafting a solution,
proposing / selling the solution,
and then servicing the account.
Today, let's look at each of those steps from a social [...]
Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content.
There is [...]
If you haven't looked at your website over the weekend, you came to the office this morning, checked your site and wondered "hey, where is the share count on my Twitter button?"
For most people your Tweet button looked like #1 [...]