Does your online marketing checklist look something like this? Facebook, check. Twitter, check. Instagram, check. Blog, check. Pinterest … Pinterest? Pinterest is one of the fastest growing social networking sites – between May 2012 and May 2013 users from the UK alone grew two and a half times, taking the total number of users to [...]

Throwback Thursdays: Social Media Before Facebook

by Daniel Kosir March 6th, 2014

While I'm partial to David Fincher, The Social Network gives off the impression that social media started with Facebook, which isn't the case. In fact, it wasn't even the first "modern" social media platform or social networking site. The simple truth is, like other technological developments, social media is the result of a long line [...]

7 Strategic Social Media Steps

by Chhavi Vatwani March 5th, 2014

As advertisements become attempts at a universal language, the year screams the need for heart-touching videos in 2014. "Social Acceptance" is the keyword of the year as companies optimistically intend to spend some more this year on social media marketing. If you're still wondering why you should spend more, consider this: Rise of the Data [...]

Snapchat for Marketers

by Amy Turkovich March 5th, 2014

When I was asked to write this blog I had obviously heard of Snapchat but I didn't have an account yet. Realizing I would need the app to get a better understanding of the platform, I went to the App Store and downloaded it. Formally, I criticized my friends for wasting time sharing foolish images [...]

Twitter is a useful form of social media, as it allows the user to impart quickfire tidbits of information. But this simple format shouldn't be mistaken as easy. Finding engaging and valuable content can be hard, especially when you need to constantly update. For Twitter to be truly effective, it requires regular tweeting. Coming up [...]

6 Social CRM Solutions

by Bernadette Coleman February 27th, 2014

Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was looking for a solution, I came across a term I hadn't heard of before: Social [...]

Marketers’ Guide to Tumblr

by Adrienne Erin February 25th, 2014

When looking at new approaches to online marketing, its important not to blindly chase an unknown demographic on an unknown platform. This is especially important as it relates to social networks. Each network has its own features and strengths that reach specific target audiences and can provide an advantage to marketers looking to get ahead. [...]

23 No-Fail Social Media Engagement Tactics

by Heba Hosny February 20th, 2014

Effective social media engagement means a happily ever after customer relations. How can you entice your target audience to hold on to your SMM engagement ring? 23 No-Fail Tactics for a Sticky Social Media Engagement Ring Get visual with it! Create engagement stimulating content that screams share me! In other words, your content must be [...]

Pinterest has traditionally had categories of interest that users could explore. However, they might have been a little too broad. A person that enjoys gardening might not get a lot of new and exciting information about vegetable gardens or potted plants directly from the gardening category. The new Interests page on Pinterest is intended to [...]

While it was acceptable in years gone by to have a website with poorly written content, this is no longer the case. In order to enjoy successful content marketing, it is imperative that your readers are provided with top-quality content that is able to answer all of their questions. Provide Content That Is Media Rich [...]