It's on the tip of everyone's tongue: "content". "Content this, content that." But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive for. After all, sharing something means people are: Looking at your content Liking your content [...]

The 12 Best Social Media Marketing Tips of 2013

by Adrienne Erin December 11th, 2013

The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even changed our thinking about others. Here are the best social media marketing tips from 2013. [...]

A Marketer's Guide to Facebook Marketing for 2014

by Craig Robinson November 29th, 2013

As 2014 quickly approaches, many are just now creating their Facebook pages and thinking about using the social network to build their brand and market their services. Others who may already be established are also looking to start anew in '14, using a revitalized approach of what's trending in the latest incarnation of social media. [...]

How To Get A Google+ Custom URL

by Sharjeel Sunderani November 27th, 2013

Google started rolling-out long-awaited custom URLs for public profiles and business pages this month. You may have seen them trending as #customURLs on G+ or heard about Google vanity URLs " all of these names refer to one thing: the custom web address for your Google+ profile or business page. Still not sure what Im [...]

How Pinterest Place Pins Are Effective For Your Local Business

by Lindsey Sjouwerman November 26th, 2013

"Place pins were designed to combine all the beautiful imagery of a travel magazine with the utility of a map and put it all online so you can share it with friends" – Pinterest Need an easier way to plan your weekend getaway or a rendezvous in the city? Why not use Pinterest. Recently Pinterest [...]

4 Qualities Every Successful Social Media Campaign Must Have

by Federico Einhorn November 25th, 2013

There are various types of social media successes out there. For some companies, it's getting 10,000 Likes on their Facebook Page. For others, it's going viral on YouTube. Sometimes, social media success comes in the form of a celebrity or influencer Re-tweeting your blog post. Whatever your social media goal is though, you should know [...]

3 Clever Ways To Use Facebook Groups For Business

by Keri Jaehnig November 19th, 2013

Have you considered Facebook Groups for business? You should! We hear a lot about Facebook Pages for business brands. Many business brands develop and nurture a Facebook Page. They assure quality content and incentives for fans. Only occasionally we hear about brands empowering their employees and/or associates to engage socially as catalysts for the brand. [...]

Twitter Ads Available in Canada

by Victoria Hoffman November 15th, 2013

Brace yourselves, Canadians: Twitter Ads are coming to a timeline near you. Post IPO-Twitter officially announced yesterday that its self-serve ad platform would now be available to small and medium sized businesses (SMBs) in Canada, the UK and Ireland. Of course, Twitter hasn't been completely devoid of advertisements for Canadian users — we've been on [...]

10 Tips To Make Your Content More Social

by Jonny Ross November 14th, 2013

Content is King online – so were always being told and most people who work in the digital marketing arena are aware that great content has the power to drive traffic. With social media marketing becoming an essential part of the digital marketing toolkit this means that content needs to be more social media friendly [...]

Video is the clear-short way to dramatically increase your chances to drive relevant search traffic to your site. With the barrier to good looking entry higher than publishing regular content you clearly stand out from the crowd.