Social Media: Getting Value From Volume

by Scott Gould April 15th, 2014

One debate you'll hear among marketers and community builders is the one of volume vs. value, of quantity vs. quality. There's no absolute answer and because different products or communities have different needs and outcomes, it's always subjectively determined. The dilemma isn't a simple one: is it better to sell more of something to lots [...]

"Questions Are the Answer "- Anthony Robbins In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset. Simply put: If you ask quality questions, you will receive quality answers. Lets apply this timeless tip and raise this critical question: Do [...]

Social Media as a Public Relations Platform

by Nitin Aggarwal April 10th, 2014

How can you use social media to execute traditional marketing like your public relations efforts? When you consider that currently 18% of marketers will not even consider using traditional marketing, you can begin to see that the future of traditional marketing efforts like PR is contingent upon adapting to online channels like blogging, podcasting, and [...]

Where Search Begins Is Where Social Ends

by Scott Gould April 8th, 2014

Search Engine Optimisation is all well and good, but how do you get people to search for something in the first place? I don't know if you've ever asked yourself this question. I did recently when thinking about the history of media and the even greater power that recommendations have today. If we are in [...]

The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets directly to your customers, consider the opportunity to build a social network contact strategy. Here [...]

Why Social Signals Are Important For SEO

by Daniel Kosir March 31st, 2014

There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and anchor text) and authority (amount and type of sites that are linking to your content via inbound links). These practices are [...]

Optimize Your Social Media Delegation

by Jessica E. D'Amico March 28th, 2014

With the busy workplace of today, tasking your employees with the responsibilities of maintaining your company's social media channel, could very well prove to be the straw that will break the camel's back. Short deadlines, shorter yet budgets, and too many ideas that can't be converted into projects create a lot of frustration. Yet by [...]

Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting [...]

It's hard to confidently make a list of things that Google will never do. The company is too forward-thinking and secretive to be predictable. Five years ago, who would have forecasted that Google would make eyewear? Who would have guessed they were developing self-driving cars? For a long time, Google was strictly a search engine. [...]

While the idea was once balked at, more and more companies are realizing the value of running paid social media campaigns. Whether to promote an event, create buzz around a product launch, or increase brand awareness, paid social media marketing is becoming an invaluable tool in the sphere of digital marketing. Among other benefits, it [...]