/Social Media Marketing

How To Use Social Selling In Each Stage Of The Buying Process

In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were:

building rapport,
conducting a needs analysis,
crafting a solution,
proposing / selling the solution,
and then servicing the account.

Today, let's look at each of those steps from a social [...]

By |January 1st, 2016|Marketing, Social Media Marketing|Comments Off on How To Use Social Selling In Each Stage Of The Buying Process

How To Easily Curate Relevant Content

By |December 31st, 2015|Social Media Marketing|3 Comments

How To Amplify Your Social Media Advertising Strategy With Content

Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn't exist without content.

There is [...]

By |December 16th, 2015|Content, Social Media Marketing|1 Comment

Why There Is No Share Count On Your Twitter Button (& How To Get Counts)

If you haven't looked at your website over the weekend, you came to the office this morning, checked your site and wondered "hey, where is the share count on my Twitter button?"

For most people your Tweet button looked like #1 [...]

By |November 23rd, 2015|Social Media Marketing|1 Comment

How To Auto-Post To Social Networks From WordPress

You have probably been told at least once that social media exposure is now as important as email marketing and search engine presence. But, how can you update your blog, send newsletter and promos and manage all your social media [...]

By |October 23rd, 2015|Social Media Marketing|1 Comment

How To Get Actionable Takeaways From Pinterest Analytics

On Tuesday the 12th March 2013, Pinterest posted an article with an announcement that many marketers had been waiting for, for a very long time. Oh, How Pinteresting! revealed that Pinterest would be introducing web analytics, allowing users to gather [...]

By |October 20th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How To Get Actionable Takeaways From Pinterest Analytics

11+ Tools To Track Content Engagement

Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]

By |October 7th, 2015|Content, Social Media Marketing|6 Comments

20 IFTTT Recipes To Master Social Media Marketing

There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite [...]

By |October 5th, 2015|Social Media Marketing|Comments Off on 20 IFTTT Recipes To Master Social Media Marketing

10 Apps To Boost Your Social Media Performance

Let's go through 10 apps and services that not only improve your social media posts, but improve your whole social media campaign, from content creation, to implementation to tracking.
1. IFTTT (If This Then That)

If This Then That is an app [...]

By |September 22nd, 2015|Social Media Marketing|Comments Off on 10 Apps To Boost Your Social Media Performance

Social Media Management Pain Points And How You Can Deal With Them

Social media platforms offer entrepreneurs and marketers a great opportunity to boost their business and marketing capabilities by allowing them to connect directly with their audience. And yet, despite all the social media marketing tips and tricks that are freely [...]

By |September 17th, 2015|Social Media Marketing|Comments Off on Social Media Management Pain Points And How You Can Deal With Them