Where Search Begins Is Where Social Ends

by Scott Gould April 8th, 2014

Search Engine Optimisation is all well and good, but how do you get people to search for something in the first place? I don't know if you've ever asked yourself this question. I did recently when thinking about the history of media and the even greater power that recommendations have today. If we are in [...]

The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets directly to your customers, consider the opportunity to build a social network contact strategy. Here [...]

Why Social Signals Are Important For SEO

by Daniel Kosir March 31st, 2014

There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and anchor text) and authority (amount and type of sites that are linking to your content via inbound links). These practices are [...]

Optimize Your Social Media Delegation

by Jessica E. D'Amico March 28th, 2014

With the busy workplace of today, tasking your employees with the responsibilities of maintaining your company's social media channel, could very well prove to be the straw that will break the camel's back. Short deadlines, shorter yet budgets, and too many ideas that can't be converted into projects create a lot of frustration. Yet by [...]

Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting [...]

It's hard to confidently make a list of things that Google will never do. The company is too forward-thinking and secretive to be predictable. Five years ago, who would have forecasted that Google would make eyewear? Who would have guessed they were developing self-driving cars? For a long time, Google was strictly a search engine. [...]

While the idea was once balked at, more and more companies are realizing the value of running paid social media campaigns. Whether to promote an event, create buzz around a product launch, or increase brand awareness, paid social media marketing is becoming an invaluable tool in the sphere of digital marketing. Among other benefits, it [...]

10 Reasons Why Your Website Isn’t Social Media Friendly

by Pratik Dholakiya March 17th, 2014

Got a website that's search engine friendly? If so, then well done! Got a website that's armed with SEO Kevlar that can tackle anything and everything that Google throws at you in 2014? You can go ahead and pat yourself on the back!! Now, the real question — have you done anything about the social [...]

Which Social Media Headlines Work Best

by Jerry Low March 12th, 2014

In the last 10 years, the use of social media has exploded in both the business and private sector. Businesses understand the importance of having a presence on sites like Facebook, Twitter and LinkedIn. In a 2013 CEO survey on social media, researchers found that 80.4% of leaders thought being on social media was vital [...]

Does your online marketing checklist look something like this? Facebook, check. Twitter, check. Instagram, check. Blog, check. Pinterest … Pinterest? Pinterest is one of the fastest growing social networking sites – between May 2012 and May 2013 users from the UK alone grew two and a half times, taking the total number of users to [...]