/Social Media Marketing

How to Keep Social Stats Updated For Your Website

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more [...]

By |May 7th, 2015|Analytics & ROI Analysis, Social Media Marketing|Comments Off on How to Keep Social Stats Updated For Your Website

How to Develop a Social Media Brand Standards Guide

Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media.

Sure, it may sound like the sort of thing that only the "big guys" [...]

By |May 6th, 2015|Social Media Marketing|Comments Off on How to Develop a Social Media Brand Standards Guide

10 Essential Pinterest Tools to Drive Brand Engagement

Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have [...]

By |April 29th, 2015|Social Media Marketing|Comments Off on 10 Essential Pinterest Tools to Drive Brand Engagement

8 Essential Content Promotion Metrics to Track

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually - and continually - improve your content promotion efforts.

Get This Free Internal Social Media Event Guide To Boost Sharing

It can be hard to believe that not everyone you work with has a social media account. Most have heard about Facebook or Twitter - but does everyone use it? No. Do they want to? Maybe. Some. If they knew [...]

By |April 7th, 2015|Social Media Marketing|1 Comment

8 Ways To Help Increase The Shareability Of Your Content

Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success.

Not only is great content one of the most important foundations of your website, it is the driving force for online engagement [...]

By |April 3rd, 2015|Social Media Marketing|1 Comment

How To Promote Your Content On Pinterest

As the king of DIYs and great ideas, you may never think to look to Pinterest for your content promotion. However, as the third most popular social media site (after Facebook and Twitter) you really can't afford to not leverage [...]

By |April 1st, 2015|Social Media Marketing|1 Comment

Social Media Marketing: The Tips Beyond The "Engage" Cliche

We have all read the “engage” story a million and one times when reading about social networking for businesses and to be quite frank I’m sick of the repetition.
By |March 30th, 2015|Social Media Marketing|Comments Off on Social Media Marketing: The Tips Beyond The "Engage" Cliche

7 Tips To Help You Boost Your Content On LinkedIn

As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social [...]

By |March 18th, 2015|Social Media Marketing|3 Comments

How to Promote Your Content on Instagram

What started out as an idea to improve the sharing of photos between friends now wears many hats, and is easily one of the most popular and used smartphone apps in the world almost 10 years later.

Instagram is a quickly [...]

By |March 11th, 2015|Social Media Marketing|1 Comment