/Social Media Marketing

How to Feed Your Sales Funnel with Social Media

Social Media Is Social

Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is [...]

By |December 24th, 2014|Social Media Marketing|Comments Off on How to Feed Your Sales Funnel with Social Media

Seven Reasons Your Social Media Should Include Instagram

So, your business is not on Instagram yet?
OMG...

Instagram is such a great connector and catalyst to all other things social!

What are you waiting for?
Current Facts About Instagram
First, we can all empathize with the statement, "I need another social network like [...]

By |December 16th, 2014|Marketing, Social Media Marketing|4 Comments

Keep Your Digital Marketing Strategy Current With These Upward Trends

Trends can rapidly change. seemingly with the wind.

Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of [...]

By |November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

How To Do Twitter Advertising – Part 3/3: Measure

Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I've broken [...]

By |November 13th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 3/3: Measure

Aligning Content Calendar, Guest Posts, And Social Media

With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share [...]

By |November 7th, 2014|Content, Social Media Marketing|3 Comments

How To Do Twitter Advertising – Part 2: Targeting

Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter:

1. [...]

By |November 5th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 2: Targeting

How to Make Your Visual Content Stand Out On Social Media

You've seen it with your own eyes.

Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients.

It's natural for humans to immediately pay attention to visuals. When blogging first [...]

By |October 29th, 2014|Social Media Marketing|1 Comment

How To Do Twitter Advertising – Part 1: Objective

Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the [...]

By |October 27th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 1: Objective

Guide To Social Media Platforms For International Campaigns

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created [...]

By |October 6th, 2014|Social Media Marketing|Comments Off on Guide To Social Media Platforms For International Campaigns

How to Make the Most of Sharing Your Articles on Social Media

You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words.

Everything you do seems to be just [...]

By |September 29th, 2014|Social Media Marketing|1 Comment