National enterprise marketing on social media platforms has changed dramatically in the past few years. Most major social media sites now have analytic tools available for users to measure the efficacy of their campaigns, but that doesnt necessarily solve the challenges faced by national brands that implement campaigns across vast networks and geographic areas. Popular [...]

7 Ways To Use Social Media In The Selling Process

by Brian Farrell May 23rd, 2014

Social media is an essential component in a modern marketer's toolbox, so it's important to have a clear understanding of the fundamentals. Business in general is becoming increasingly social, making social media marketing more important for the selling process. You can think of social media marketing as consisting of a few key factors, which work [...]

Social Media Tips for Churches

by Richard Picart May 22nd, 2014

With millions of people attending some sort of weekly worship experience, you would think that the online phenomena of social media would be a natural go to spot for faith influencers. Well, it's not. At least not for many of them. With church attendance on the decline (and weekly Saturday and Sunday morning Starbucks runs [...]

Integrate Your WordPress Blog with Google+

by Eileen Lonergan May 20th, 2014

I am not going to lie, I have had my frustrating moments with Google+, but really it isn't hard to integrate into your WordPress website / blog and it is worth it! Google+ is used in ranking factors, and why not doing anything / everything you can to grab seo advantages? To help you succeed, [...]

Why Your Facebook Reach Is Declining

by Victoria Hoffman May 15th, 2014

When it comes to organic reach: it's not (entirely) you… it's Facebook. Recent data from EdgeRank Checker shows that a Facebook Page's organic reach per fan has declined from 16% in February 2012 to just 6.51% as of March 2014, confirming that brands will have to put more resources into their Facebook content if they [...]

Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it is, you've opened the door to a larger audience and a more authoritative web presence. In short, you've made yourself [...]

I have my own little stories on how I got started with all of my favorite social media networks: I couldn't figure out Facebook until Myspace became SO useless that I really had to switch to something else; I couldn't figure out Twitter until I discovered Seesmic and got all my tweets, notifications and connections [...]

7 Steps to Optimizing Your Google+ Business Page for Success

by Andriana Karailievska May 7th, 2014

Google Local continues to remain a hot topic in search news as it was last reported by Local Consumer Review Survey that a staggering 85% of consumers use the Internet to find local businesses. But I'm sure most of you already knew that by now. What you may not have known is that there are [...]

In many respects, product marketing seems to have grown only inexorably more expensive. Bigger, louder and more over-produced commercials and web content are being made to capture the publics attention. Its rather a significant relief, then, that certain emerging marketing platforms have practically levelled the playing field, providing simple solutions that can be executed rather [...]

We know that Facebook ads attract a lot of eyeballs, and have potential to spend a hefty amount – but they don't always have the return that we were hoping for. Within the last year, Facebook has launched a number of new advertising products but with so many available options, where do you start and [...]