The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]
Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is [...]
"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]
Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful [...]
Social media is increasingly becoming an important tool for any business to increase reach and develop social proof, brand awareness, as well as boost sales. The opportunities for business on social media are unprecedented, with literally billions of potential [...]
If you're using social media, you can't avoid using hashtags. They are everywhere, having spread from their original home on Twitter to almost every social media platform. The question is: how do you use them well? Why Use [...]
Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition.
You might be worried that getting started with Pinterest [...]
Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything [...]
This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we're going to talk about the importance of content.
We already know that social media is a way for us to engage [...]
Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that today it is imperative for businesses to have a social presence. Yet, not all are using the true potential of [...]