One of the primary barriers we encounter when talking to businesses about social media implementation is measurement.
For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI [...]
1. Coca Cola #MakeItHappy
Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII art [...]
A common goal of content and social media marketing campaigns is to drive more traffic to our websites.
Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally [...]
In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that , it's crucial to have an effective online marketing strategy.
Follow the framework outlined in this article to get your [...]
Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI).
While measuring the ROI of social media can help you determine if a [...]
In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their [...]
For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While [...]
When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network [...]
Social Media Is Social
Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is [...]