Why Your Facebook Reach Is Declining

by Victoria Hoffman May 15th, 2014

When it comes to organic reach: it's not (entirely) you… it's Facebook. Recent data from EdgeRank Checker shows that a Facebook Page's organic reach per fan has declined from 16% in February 2012 to just 6.51% as of March 2014, confirming that brands will have to put more resources into their Facebook content if they [...]

Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it is, you've opened the door to a larger audience and a more authoritative web presence. In short, you've made yourself [...]

I have my own little stories on how I got started with all of my favorite social media networks: I couldn't figure out Facebook until Myspace became SO useless that I really had to switch to something else; I couldn't figure out Twitter until I discovered Seesmic and got all my tweets, notifications and connections [...]

7 Steps to Optimizing Your Google+ Business Page for Success

by Andriana Karailievska May 7th, 2014

Google Local continues to remain a hot topic in search news as it was last reported by Local Consumer Review Survey that a staggering 85% of consumers use the Internet to find local businesses. But I'm sure most of you already knew that by now. What you may not have known is that there are [...]

In many respects, product marketing seems to have grown only inexorably more expensive. Bigger, louder and more over-produced commercials and web content are being made to capture the publics attention. Its rather a significant relief, then, that certain emerging marketing platforms have practically levelled the playing field, providing simple solutions that can be executed rather [...]

We know that Facebook ads attract a lot of eyeballs, and have potential to spend a hefty amount – but they don't always have the return that we were hoping for. Within the last year, Facebook has launched a number of new advertising products but with so many available options, where do you start and [...]

Top Five Social Media Marketing Pitfalls

by Chris Marentis April 23rd, 2014

Many novice social media marketers tend to oversimplify local social media marketing as it appears similar to utilizing social media for personal use. In some ways, the two are similar but there are numerous pitfalls associated with crafting a local social media campaign in the same way one uses a personal social media account. See [...]

Ever thought about yourself as a personal online brand? If you were to take a look at your online footprint, what would it say about you or your business? Would it be a true representation of who you are? Would it be full of personality? Ensuring your online personal brand is positive, appropriate, yet full [...]

When it comes to social media sites such as Twitter, getting your audience engaged is the key to success. If you are using Twitter, you know that users decide whether to follow or not to follow people. And, they decide this in a few seconds. Therefore, you have little time to impress. In this post, [...]

Social Media: Getting Value From Volume

by Scott Gould April 15th, 2014

One debate you'll hear among marketers and community builders is the one of volume vs. value, of quantity vs. quality. There's no absolute answer and because different products or communities have different needs and outcomes, it's always subjectively determined. The dilemma isn't a simple one: is it better to sell more of something to lots [...]