/Social Media Marketing

How To Promote Your Content On Twitter

The scheduling tip alone will boost your reach and engagement: to think about reaching people waiting for meetings is brilliant.
By |February 18th, 2015|Social Media Marketing|4 Comments

Quantify Objectives To Make Social Measurable

One of the primary barriers we encounter when talking to businesses about social media implementation is measurement.

For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI [...]

By |February 16th, 2015|Social Media Marketing|Comments Off on Quantify Objectives To Make Social Measurable

7 Hashtags Turned Bashtags: Lessons Learned

1. Coca Cola #MakeItHappy
Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII art [...]

By |February 12th, 2015|Social Media Marketing|2 Comments

Using Content Discovery & Curation To Power Content

A common goal of content and social media marketing campaigns is to drive more traffic to our websites.

Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally [...]

By |February 5th, 2015|Content, Social Media Marketing|Comments Off on Using Content Discovery & Curation To Power Content

6 Steps To Bulletproof Your New Social Media Campaign

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that , it's crucial to have an effective online marketing strategy.

Follow the framework outlined in this article to get your [...]

By |January 30th, 2015|Social Media Marketing|1 Comment

How To Calculate The ROI of Social Media

Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI).

While measuring the ROI of social media can help you determine if a [...]

By |January 28th, 2015|Social Media Marketing|7 Comments

How To Use Quora To Write Your Post

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their [...]

By |January 21st, 2015|Content, Social Media Marketing|2 Comments

How to Build Your Brand By Giving It Personality

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While [...]

By |January 20th, 2015|Marketing, PR, Social Media Marketing|3 Comments

How LinkedIn Convinced Powerful Influencers to Create Content

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network [...]

By |January 14th, 2015|Content, Social Media Marketing|5 Comments

How to Feed Your Sales Funnel with Social Media

Social Media Is Social

Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is [...]

By |December 24th, 2014|Social Media Marketing|Comments Off on How to Feed Your Sales Funnel with Social Media