In last weeks post wrote I that Local Search is predicted to be the killer app for mobile phones based on a Juniper Research report predicting that Local search is to account for 43% of cumulative mobile search advertising revenues between 2008 and 2013.

Hot off the heels of this study comes a new Nielson Mobile report showing a growing number of mobile phone subscribers worldwide are taking online social networking to the pubs, streets and subways!

The Nielsen Mobile report show that the U.K. leads Europe in mobile social networking with the U.S. showing similar numbers.

I’m a stats junkie. I just love surveys, research papers and opinion polls, so its no accident that I enjoy sharing my finds with the our readers. I look for ways to use the information in order to assist our clients by incorporating relevant trends into our their online marketing initiatives. This is why I loved this new Burst Media Survey on consumer recall of advertising with a green message.

Essentially, the survey shows consumer recall of advertising with “green” messaging is high, with 37.1% saying they frequently recall green messaging, however they remain very skeptical about claims� made.

I have Yellow Pages on Google alert and with the Yellow Pages annual conference titled “YP Industry Pledges Counteroffensive.” last week in Las Vegas, it’s no wonder my inbox was overflowing with stats, figures and opinions on its future.

According to the latest Industry Usage Study from the Yellow Pages Association, they are certainly aiming to overcome some of the mis-perceptions we have about who uses print Yellow Pages, how often and why. The most surprising news was that residents and businesses in many of the top U.S. Designated Market Areas (DMA’s) rely heavily on the Yellow Pages.

According to a bi-annual report from Nielsen Mobile found that 58 million, or 23%, of all U.S. mobile phones users, have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another.

The findings are based on a study of over 22,000 mobile users, carried out in the last quarter of 2007. Overall there was a big jump in the number of users who recalled seeing mobile advertising, up 38 percent from the last report. In the second quarter of 2007, Nielsen reported 42 million subscribers saw mobile ads, while the number rose to 58 million for the fourth quarter.

Einstein’s definition of insanity is doing the same thing over and over again and expecting different results.

Look or sound familiar?

For example, having the same dialogue with the same client and expecting different results. Or having the same conversations with a peer or associate and expecting different results.

Words get tossed around in such dialogues and conversations; words like stubborn, non-responsiveness or negativity more often than not with fingers as pointed as the barbed dialogue behind them. At first blush, bad words all but in reality, not so much bad as emotionally charged, which may in fact be good because they intimate an emotional investment in projects, clients or responsibilities. Whether good or bad, they tend to be taken to heart, and taken personally.

As first times go, everyone remembers theirs. My first encounter with a social media site was with Flickr. Seeing as this was my first, I’m not sure why I took so long to write about it in this series, other than to say that, from an SEO perspective, Flickr is not as sexy as StumbleUpon, Digg et all.

This week I take a look at Flickr, by the numbers.

The History:

…and now here it is for everyone to see!

Leading digital world measuring company, comScore, Inc. released a report today announcing the major trends in U.S. Internet activity last year.  A great article on CNNMoney.com actually goes into some really good detail on who the top-gaining properties were for the year as well as site categories, and core search market growth.

Personally and professionally, this past week has been challenging to say the least. I’ve been virtually AWOL from the web and tried to catch up on a weeks worth of reading this Sunday afternoon.

Here are 10 interesting articles that caught my attention and what I learned:

What you don’t know about Facebook: Don Peat of the Toronto Sun reveals some fascinating information about the social media giant including the country with the highest per-capita number of users, average age, number of friends and daily visits of each user and the fact that the Toronto Facebook ( 1+ million and counting) network is made up mostly of women who keep their political views and relationship status private.

At its core, Delicious is simply a bookmarking system. It’s a place to store all those links that are too much to be in your “Favorites” folder. What makes it so useful is its one of those technologies that has a simple interface. What makes it so compelling is it’s ability to do so much more; keep, discover, share, research and collaborate from any computer.

This week I take a look at Delicious, by the numbers.

The Beginning:

“On a very basic level the name symbolizes socially driven news. Interacting with content by submitting, voting, commenting, and sharing interesting, entertaining, and otherwise important news items. but more than that it symbolizes what Netscape plans to do going forward, i.e. propel the social news model into the next generation through a mix of fixing the problems with the current generation and innovation.”

Muhammad Saleem - Netscape scout

Upon first impression, Propeller may appear similar to Digg; however there is one key differentiator that make it both interesting and unique. News on Propeller is submitted by a team of paid power-users and editors. That paid team also produces original content and appears to “steer” the content, conversation and the overall direction of the site.