Cross referencing surname counts in Google+ with data from the US Census Bureau, Paul Allen, founder of Ancestry.com, has made estimates about Google+'s current and projected growth. The social network grew 488%: From 1.7 million uses on July 4 to an estimated 10 million users on Tuesday July 12. If the growth continues ax projected [...]

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How much of the 25 billion dollar online ad market goes into social?

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What does it cost to advertise on Twitter?

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Google has the largest reach in the world.

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The numerical truth on Tumblr vs Wordpress

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Journalists outnumbered by PR professionals.

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1 in 3 mobiles now a smartphone

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Twitter CEO Dick Costolo says 80% of its advertisers renew their campaign. From EOY 2010 to medio 2011 the number of advertisers on Twitter grew from 150 to 600; a 300% growth. The advertisers are expected to bring Twitter $150 million in advertisement revenue this year.

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Email marketing is a more effective marketing tool as traffic driver than social media. A study conducted by the research analysis firm ForeSee Results found that people preferred to hear about what a particular company was doing via email rather than social media. The survey covers the websites for 40 retailers and the survey group [...]

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Experian noted that US visits to Twitter have fallen by 14% over the past year. Which makes a great headline. For a moment you can see the questions arriving at marketing that day: "should we really be on Twitter?", or, "should we stay on Twitter?" "I told you so" emails to the Social Media Manager [...]

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