In a previous post I outlined how to implement rel=”canonical” HTTP headers using ASP.NET C#, ASP VBScript and PHP. However, there is a much simpler way to do this via the .htaccess file. Before we get into the code, let’s recap on why you might want to use, and in what situations you could use [...]

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Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign?

If your site has been around for a while, chances are that you are already keeping an eye on data coming in from Google analytics. This historical data can help lay down basic targets for your future campaigns that include social media efforts.

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Social media is fun, and it's an opportunity to really give your brand a story. But if you're having a hard time with social networking, maybe you should try hanging with the big-leaguers, or coming up with a strategy to make you one yourself. You may have read social media-related articles on adapting the morals and values of a teenager when it comes to social media. And I couldn't agree more. To an extent, of course.

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Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web and writing for print. Think about it. When you read a book, for the most [...]

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People are spending more time on social sites than search engines. Here are 8 tips and tricks to build your following on Twitter.

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Zombie blogs publish dull content that falls flat. Here's five tips for reviving your content so it's shared among the living and attracts real links for SEO.

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After our previous three SEO spreadsheet articles … How to Automatically Track Your Google Positions in Microsoft Excel A Search Engine Keyword Variation Generator in Excel An automatic back-link checker tool in Excel … we thought we would show you another nice little Excel SEO trick to add to your toolbox. This is a tiny [...]

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As all Search Engine and Pay Per Click folks know, having a good list of search phrases is a vital part of your search marketing efforts. The problem is, generating a long list of phrases and maintaining all the variations can be a chore. Well, good news everyone, we have a solution in the form [...]

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There's lots of strategies out there to help you engage influencers using social media. This article offers 12 ways to woo the influencers that will give you the best ROI: your fans.

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I know what you may be thinking, and no, this article isn’t all about reciprocal link building. It is however, about a simple technique to get backlinks to your site, by first reciprocating with a helping hand. As an online business owner, if your content isn’t garnering any interest in your site, then you’re most [...]

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