I’m a stats junkie. I just love surveys, research papers and opinion polls, so its no accident that I enjoy sharing my finds with the our readers. I look for ways to use the information in order to assist our clients by incorporating relevant trends into our their online marketing initiatives. This is why I loved this new Burst Media Survey on consumer recall of advertising with a green message.

Essentially, the survey shows consumer recall of advertising with “green” messaging is high, with 37.1% saying they frequently recall green messaging, however they remain very skeptical about claims� made.

For more than 7 years now, I’ve been working with websites based on popular applications such as WordPress, Vbulletin and PHPnuke. When dealing with such popular applications, words like ‘hacking’ or ’security hole’ will become something that you’ll get use to either dealing with or worrying about.

In the last 2 years, there have been some major developing concerns. Today, Hackers are much more familiar with the importance of links and, since some may be SEO’s, are using hacking as a link building strategy or as a negative link building tactic targeting the ranking of their competitors. Regardless of the intention of the Hacker, your website’s ranking may be damaged to some degree.

Image courtesy of rapidsharecinema.blogspot.com

According to the ComScore figures, growth in paid-search clicks happens to be slowing down.  Is it because of the economy?  Is it because of the “R” word that is being used in the United States?  Don’t know, but there was still growth in Google.  Certainly it may not have been huge growth like the numbers we are used to being reported, but still almost 3% growth year over year is substantial compared to the losses evidenced by the competitors Yahoo and MSN.  Yahoo paid clicks went down by about 3% year over year and MSN went even further in the wrong direction by a note-worthy 12%.  It all really does make that 3% growth in Google clicks stand out that much more, and lends that much more credibility to their reputation.

I have Yellow Pages on Google alert and with the Yellow Pages annual conference titled “YP Industry Pledges Counteroffensive.” last week in Las Vegas, it’s no wonder my inbox was overflowing with stats, figures and opinions on its future.

According to the latest Industry Usage Study from the Yellow Pages Association, they are certainly aiming to overcome some of the mis-perceptions we have about who uses print Yellow Pages, how often and why. The most surprising news was that residents and businesses in many of the top U.S. Designated Market Areas (DMA’s) rely heavily on the Yellow Pages.

In his January video marketing piece, Tom Tsinas reminded us of the importance of incorporating images, audio, and video into our content. He wrote: “As search engine marketers, we all know that content is king and that content is more than just text. Images, video and audio each represent a fantastic opportunity to drive traffic to our client’s sites.” In this post, I’d like to share two examples that demonstrate how important that statement is.

It was my intention to blog on something else today until I chanced upon this article from SearchEngineWatch.com: 48 Practical Questions to Qualify Prospective Search Marketing Vendors by Marty Weintraub.

The 48 questions in question are both enlightening and informative.

And frankly, they should be information volunteered, not solicited. Run the questions around your agency/office and everyone from the receptionist to the CEO should be able to answer any one of them.

Ever wonder why some of your competitors frequently seem to get mentions on radio, in newspaper articles, magazine articles, and even occasionally on television (news or local programming)?

Here’s a little strategy I’ve been working on for about 6 months now that has resulted in some great offline mentions, and takes minimal effort.

Here it is in a nutshell:

What You Need:
If you don’t already have an account on Digg, get one. Dedicate some time to it though … build a semi-power account if you can. If not, try it anyway

Have you ever thought to yourself (or had a client say to you), if I triple my budget, I should see at least triple the results … right?

Unfortunately NOT … at least in most cases that have anything to do with search!

Why:
Plain and simple; any reputable search company will target the easiest and least expensive wins first where limited budgets are involved (or as I like to refer to it, the preverbial low hanging fruit). Let me explain using a very simple example.

Imagine you’re a caveman or cavewomen, and you’re obviously always hungry. You find an apple tree brimming with tasty ripe red apples.

Are there ways that you can help your SEO company improve your results? ABSOLUTELY!

In this post, I’ll help you assess which of the 3 types of SEO Clients you are (from an involvement perspective only), and why it matters to you in terms of results and ROI.

The Impetus:
I recently wrote a post titled “I Jeff Quipp Am Not An SEO … I’m An Authority Builder“. The premise of this post was that as SEOs, we should strive to build strong client profiles online, and to make clients recognized authorities in their respective spaces.

5 Books and 55 minute of your time will provide you with Insight, Improvement, Inspiration, Influence, and Intelligence!

Prior to joining SEP, I traveled a great deal and always found time to read while on the road. I enjoy reading books on history, politics and autobiographies however the ones having had the greatest impact on me were short, simple and to the point. Each book had either been given to me by a Senior Executive or recommended by a mentor.