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Online Reputation Management - Issue Resolution Flowchart
by Dev Basu.Online Reputation Management, and the accompanying Issue Resolution Process seems to be a very hot topic of late. There is much debate about the approaches to use in varied situations. That said, I thought I’d take a stab at trying to add some clarity to the process by creating a model to guide the decision making process. As it happens, I was so impressed with SEOMoz’s How to Handle a Google Penalty flowchart, that it occurred perhaps one should also be created in this situation … voila!
The Single Most Effective Google Presentations Tip
by Jeff Quipp.
Google’s online Powerpoint clone is live. Those who regularly receive PPT files filled with images of cute animals will be thrilled. Right…
If you decide to use Google Presentations it’s good to keep something in mind which also applies to PowerPoint:
Do not put what you say on the screen
Australian research shows that the brain is limited in what in can process how. If the exact same information comes to us in verbal and written form at the same time, our brain sort of phases out.
Tracking Links Just Became Easier
by Anutt.Today was a big day! Well for me anyhow. Just to give you a little background a big part of my job is to not only to strategize off page SEO campaigns that support all of the onpage SEO efforts for SEPs clients, but to report on all of these efforts.
Traffic, engagement, conversion, authority all easy
links oh those blessed one way natural links this is what we are all really after, this is hard!
In the past the only way I knew to track the inbound links that were created by an off page campaign was using some special syntax in queries that our SEP Wis walks me through every time (I do not pretend to fully understand).
Along with this I would also try and use AltaVista. But AltaVista seems to report the highest number of inbound links but as I have found out not all links are visible. (go figure). Another tool was Technorati; Technorati is good for finding fresh links to a given site very quickly.
But in general, the overall numbers of results are estimated at the very start, and this can become misleading. Not all results are reachable from the search engines, so a false illusion can be given. Until today!!
SEPs Wis has found out a simple traceable and free method that will stream line all of this. Google Alerts. Yes Google Alerts are not new but here is what is new setup your alert to report on link: www.acme.com this will let you know what new one way links are being created! It also works for the crawlers with using site: www.acme.com.
Yahoo! Photos is closing
by Nicole.I just received this email from Yahoo!
Dear Yahoo! Photos user,
For some time now, we’ve supported two great photo sharing services: Yahoo! Photos and Flickr. But even good things come to an end, and we’ve decided to close Yahoo! Photos to focus all our efforts on Flickr the award-winning photo sharing community that TIME Magazine has called “completely addictive.”
We will officially close Yahoo! Photos on Thursday, September 20, 2007, at 9 p.m. PDT. Until then, we are offering you the opportunity to move to another photo sharing service (Flickr, KODAK Gallery, Shutterfly, Snapfish, or Photobucket). We’re making the transfer real simple, and with a couple clicks we’ll automatically move your photos to Flickr or wherever you want them.
Yellow Pages Goes Social
by Nicole.The beauty of social networks is that they engage users and facilitate enjoyable forums to discuss a variety of topics.
One of the significant trends of social networks is that they are beginning to develop a distinct local flavour. Facebook
alone has over 1 million members from Toronto.
With this level of engagement it’s tough for traditional local print media to ignore, particularly the Yellow Pages, who have among the most complete local online business listings around. So when will Yellow Pages become social? According to Darby Seiben, Senior Manager - Traffic, Distribution and eProduct Management with YellowPages.ca, they already have.
del.icio.us: Popular Internet Search Tool
by Nicole.Despite the fact del.icio.us has been around for quite a while I really didnt fully understand its popularity. I saw del.icio.us as a facebook/myspace for bookmarks. This all changed when I started blogging.
Ive always been a news hound and pour through tons of articles from a variety of sources covering dozens of subjects. After taking a closer look, I quickly found out that del.icio.us makes it easy to store them all in one place and, if tagged properly, access them from any computer in an organized and timely fashion as I needed them.
Yellow Pages are NOT Dead!
by Nicole.The most popular question I’ve been asked by co-workers, associates and friends upon my arrival has been “why did you leave the Yellow Pages?”. The question doesn’t appear ominous until you consider the smug look on their faces. Immediately, I know what they’re thinking. They’ve read Bill Gates’ now infamous quote “Yellow Pages usage among people below 50 will drop to near zero in the next five years.” Their perception is that I jumped from a sinking ship. This couldn’t be further from the truth.
It reminds me of a scene in Monty Pythons Holy Grail….
From print to online…Content will always be King!
by Nicole.“Content is King” and “It’s not about clicks, it’s about conversions!” Sound familiar? It’s part of the daily SEO professionals vocabulary. Would it surprise you if I said that the Yellow Pages industry has been using these terms for years?
It shouldn’t. In its quest for better measures of accountability, the original search engine has been turning to new metrics such as Engagement and ROI to prove its value, for some time. The three most significant indicators of Yellow Pages value references, calls to advertisers and influence - % of buyers influenced by Yellow Pages ads - have produced outstanding data for YP Sales Professionals to discuss with their clients.
4 Ways to Increase Sales Using Yahoo Answers?
by Jeff Quipp.If you haven’t heard of Yahoo Answers before, perhaps its time to familiarize yourself, as there are 4 means of using it to increase your company’s sales. The concept is that people with questions pose them, and numerous other “do gooders” (and those with more obvious commercial motives) post answers to these questions. The “Asker” then evaluates the answers, and the one with the best answer is awarded points and status. No more 10 million results as found with search engine result sets, just a finite number of answers using the human logic algorithm (which is still superior to search algorithms by the way).
Google Pay Per Action Reviewed - 5 Tips
by Dora Gedeon.Recently Search Engine People has been given the oppourtunity to participate it the new Pay Per Action Beta from Google. The following is a list of things to keep in mind when structuring your PPA campaings. Screenshots follow.
Top 5 Things to Keep in Mind When Building PPA Campaigns.
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Your campaign should revolve around one central theme.
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Keep in mind that each Ad Group within the campaign should target a single product or service.
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When naming the product or service, make sure the name is accurate as it will be shown to publishers who want to choose your ads.
