It was an interesting week in the business of online video with news coming from both major search engines.

Google announced that you can now embed YouTube videos in business profile pages in Google Maps. Videos are displayed in the “Photos & Videos” tab in the extended listing tab that appears when you click on a listing.

The Google blog points to the following example:

According to Google, Local business owners can “easily” add YouTube videos, although I would argue that some will need help to fully take advantage of the opportunity. Long term though, Google plans a plug and play version accessed directly from the Local Business Center.

So I was snooping aroiund YouTube to see what information I could find about Windows 7, when I came across this video of Construction Mike managing his day to day with a myriad of various informational and communication devices, all apparently loaded up with Windows 7.

 While I found most of the devices to be soooooo cool and I want them, I have difficulty actually imagining people from most industries, let alone the construction industry, investing in the number of gadgets per employee that Mike had the good fortune to use in his daily routine.

As search engine marketers, we all know that content is king and that content is more than just text. Images, video and audio each represent a fantastic opportunity to drive traffic to our client’s sites. As such, the latest Horowitz Associates report caught my attention.

According to the report, six out of ten high speed Internet users watch or download online video content at least once a week and 86% do so on a monthly basis. Leading the way is news, user-generated and non-professional content, followed by movie previews, music videos, sports events and podcasts.