Why Website Speed Matters

by Chris Marentis November 25th, 2013

When it comes to the success of your businesss website, many business owners skip over the vital factor of website speed and jump right to the basics- high quality content, easy navigation and inbound links. While all of these are absolutely necessary for your businesss online success, website speed cannot be something to ignore. User [...]

According to the Wikipedia blog entry, a blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. I've never particularly liked this kind of definition of what a blog is, because it tends to encourage people to think that a [...]

What Every Website Should Include Above the Fold

by Bernadette Coleman October 31st, 2013

If you've spent any time in the world of web design, you've probably heard the term above the fold. This term originated in the newspaper industry, where it refers to the content that is literally on the top half of the page — the part that's showing when the paper is folded in half. In [...]

When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking – a picture of aesthetic beauty. You [...]

Let Your Eyes Guide Your Content Marketing

by Alicia Lawrence September 30th, 2013

If you want to know what website visitors like, you can see it in their eyes… or at least where their eyes go. While eye-tracking studies have been around since the 19th century, increasingly sophisticated technology has made them more accurate, more insightful and more valuable to content marketers. Our eyes focus on certain parts [...]

Less Known Tips to Secure WordPress Blogs

by Yaniv Kimelfeld September 27th, 2013

The mass attack on WordPress blogs last April raise the issue of web security in general and WordPress security in particular. Although a lot has been written about this issue, in this post I tried to gather some of the less common tips (at least in the e-marketing arena). Some of these tips are simply [...]

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing this from an SEO perspective, so that the business show's up in an on-line search [...]

One of the things that many small or startup businesses have in similarity is the fact that they try their hardest to conserve their financial resources. If you own such a business, then it is highly likely you are trimming down on the expenses you have in many areas of your business. However, an aspect [...]

When Is It Time to Refresh Your Website?

by Michelle (Corsano) Pellettier August 15th, 2013

Your Website is the Anchor Leg The very first website was put back online in April to commemorate the Web's 20th birthday. Tim Berners-Lee invented the Web in 1989 at CERN, the European nuclear research and particle physics laboratory in Geneva, Switzerland. The Web became public in August 1991 while the technology was made available [...]

This post was co-authored with web design specialist Alexis Elliot. Google outlines in its quality guidelines for building smartphone-optimized websites 3 configurations which they recommend. 1. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and [...]