Parallax Scroll vs. Infinite Scroll

by John Medina May 30th, 2014

While these phrases are affiliated and sometimes mistakenly interchanged, they are not the same thing. One is a design convention while the other is a content delivery method. Although they are often used together in website construction, neither is a requisite of the other. A site can have either parallax or infinite scrolling, or both. […]

Today there are several ways to build a website. You could hire a web developer to hand-code it, or use a content management system (CMS) like WordPress. Or you could use a website builder. Its a system that provides a plethora of ready-made interfaces and elements of design that enable you to create a site […]

Throwback Thursdays: The Evolution of Web Design

by Daniel Kosir April 3rd, 2014

The year was 1991. In the midst of everybody dancing (C+C Music Factory), psychotic cannibalistic criminal masterminds (Silence of the Lambs), and Tim "The Toolman" Taylor (Home Improvement), CERN quietly published the first ever website. Still live today, this is how it looked in 1992, the earliest version that could be recovered: Pretty underwhelming, right? […]

Any sound advice on how to improve your website will always emphasize the importance of user experience. As the term suggests, user experience refers to the overall experience of a visitor as they navigate your website, and the better it is, the more likely the user will continue to visit and revisit. This is critical […]

For businesses that want to get ahead and stay ahead in today's market, it's essential to respond to the changing marketplace rather than react to it. This means business owners need to keep up with trends not only in their own industry, but also in the areas they're involved in; especially technology. The rise of […]

Why Website Speed Matters

by Chris Marentis November 25th, 2013

When it comes to the success of your businesss website, many business owners skip over the vital factor of website speed and jump right to the basics- high quality content, easy navigation and inbound links. While all of these are absolutely necessary for your businesss online success, website speed cannot be something to ignore. User […]

According to the Wikipedia blog entry, a blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. I've never particularly liked this kind of definition of what a blog is, because it tends to encourage people to think that a […]

What Every Website Should Include Above the Fold

by Bernadette Coleman October 31st, 2013

If you've spent any time in the world of web design, you've probably heard the term above the fold. This term originated in the newspaper industry, where it refers to the content that is literally on the top half of the page — the part that's showing when the paper is folded in half. In […]

When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking – a picture of aesthetic beauty. You […]

Let Your Eyes Guide Your Content Marketing

by Alicia Lawrence September 30th, 2013

If you want to know what website visitors like, you can see it in their eyes… or at least where their eyes go. While eye-tracking studies have been around since the 19th century, increasingly sophisticated technology has made them more accurate, more insightful and more valuable to content marketers. Our eyes focus on certain parts […]