Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to [...]
This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be [...]
With the ease of which websites can be developed in the WordPress content management system (CMS), more and more web savvy small to medium sized business are developing their own sites on the WordPress platform. Much of a WordPress sites' [...]
There are multitudes of bots out there, and they're not all as friendly as this guy.
Evil Robots Want In On Your Web Party
"Wait. What's a bot?" you might ask. A bot is a piece of automated software with a set [...]
The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer [...]
So, you've decided you're finally ready to start selling your products online. Great! Now what are your next steps?
As with anything else, planning ahead is key. Whether you're choosing an all-in-one solution such as Shopify or a [...]
So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and -- most importantly -- convert. I mean, what's the point of [...]
It is a basic fact. Each page on your website should have a purpose. Generally you want a website visitor to DO SOMETHING as a result of visiting your page. Don't be arrogant enough to say, well a user can [...]