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Facebook - It’s the new Yahoo!
by The Doug.
Image - CasualChatters.com
Retail therapy helps us to feel so much better when things don’t go our way, and it would seem that the same is true for large corporations with lots and lots and lots of big bucks!
Image Courtesy - lemetrosexuel.com
Since Microsoft’s offer to purchase Yahoo! didn’t seem to turn out, they have found themselves with all this money for acquisition available and a designer outfit that appears to be unavailable at this time. Like any savvy fashionista, they’ve decided it was time to head to the mall for some serious retail therapy to make themselves feel better about not getting what they’ve been holding all that lovely money for. LO AND BEHOLD! Like spying the first Abercrombie & Fitch store L.A. (and a demographic to match), Microsoft has decided to head on over to� facebook and see what fits.
Yahoo! adds video to Flickr - Google to Maps
by Ruud Hein. 
It was an interesting week in the business of online video with news coming from both major search engines.
Google announced that you can now embed YouTube videos in business profile pages in Google Maps. Videos are displayed in the “Photos & Videos” tab in the extended listing tab that appears when you click on a listing.
The Google blog points to the following example:
According to Google, Local business owners can “easily” add YouTube videos, although I would argue that some will need help to fully take advantage of the opportunity. Long term though, Google plans a plug and play version accessed directly from the Local Business Center.
How’s Your Reputation?
by The Guy.
Image courtesy of rapidsharecinema.blogspot.com
According to the ComScore figures, growth in paid-search clicks happens to be slowing down. Is it because of the economy? Is it because of the “R” word that is being used in the United States? Don’t know, but there was still growth in Google. Certainly it may not have been huge growth like the numbers we are used to being reported, but still almost 3% growth year over year is substantial compared to the losses evidenced by the competitors Yahoo and MSN. Yahoo paid clicks went down by about 3% year over year and MSN went even further in the wrong direction by a note-worthy 12%. It all really does make that 3% growth in Google clicks stand out that much more, and lends that much more credibility to their reputation.
Fiddle Dee Dee - Is Yahoo Gone With The Wind?
by Tom Tsinas.With the flurry of news stories running rampant over the past 24-48 hours, poor Scarlett Yahoo must be exhausted. Who indeed to take to the cotillion? There’s that awful Rhett MSN or that nice Ashley Wilkes Google.
Frankly, I’m reminded of the opening scene with Scarlett on the veranda cloying with prospective suitors and the saga is all a little exhausting. Makes me want for a nice Mint Julip and a nap until this whole silly thing blows over
Afterall, tomorrow is just another trading day.
Yahoo - Ever Corner a Wild Animal?
by The Guy.
Image Courstesy Businessweek.com
HOLY SMOKES! I am completely blown away by the moves of Yahoo this week, in an effort to stave off the Microsoft takeover. As of yesterday for a two week trial, Google will handle advertising for a tiny piece of the searches carried out on Yahoo. In fact, Google will place ads alongside 3% of the U.S. queries on Yahoo’s site. GOOGLE SEARCH RESULTS ON YAHOO!!! It would appear that instead of being eaten by the lion, Yahoo would prefer to throw itself into the dragon’s mouth! I’d LOVE to hear what you all have to say about that, or what your thoughts on this maneuver are! Doesn’t that actually reduce Yahoo’s perceived value as a search engine, having results served up by the competition? Wouldn’t that also drive down the stock price, making it even easier for Microsoft to be able to pick it up?
Will Microsoft get Yahoo on sale?
by The Doug.So it would seem that Yahoo is starting to flail around a little bit while under the waiting and patient gaze of Microsoft, who may actually be able to make their purchase for a better price than what they originally offered!
Smart!
There’s a bunch of shareholder groups all filing suits against Yahoo for not accepting Microsoft’s original offer, and Yahoo is having difficulty finding anyone else to come riding to the charge.
The End Is Nigh!!!
by The Guy.Wow! What a beating Google took on the heels of the comScore data showing Google’s paid search ads were down 12% in January from October, and flat from a year prior.
Google’s shares drop as surfers cease clicking, another wails.
Dear Goth, has there been more fraught chest-thumping, more moaning, since last Celine performed that song at the 69th Annual Academy Awards®?
Google will go on. And oddly enough, if surfers have stopped clicking and are now only treading water like Leonardo’s Jack Dawson just before succumbing in that movie where Celine performed that song then why haven’t Yahoo and MSN been just as negatively affected?
My Three (3) SEM Wishes For 2008
by The Guy.It was just my birthday, so I get to make a wish. And I’m going to…
I’m going to make a wish for Google, a wish for Yahoo and a wish for MSN/Live/Sympatico.
My wish for Google for 2008.
My biggest wish for Google for 2008 is a “negative” geotargeting capability. As odd as that may sound, in my 2007 travels I came across a need/desire for it more than once. To wit: I want all of Ontario EXCEPT Toronto… ergo, negative option Toronto for me. In the Google world, I can set an all Ontario Campaign and a Toronto campaign. Wouldn’t it simply be easier to do the reverse?
If It Ain’t Broke, Don’t Fix It
by The Guy.Greed is good but a little common sense is even better.
While cyber Monday and online holiday shopping have every marketing manager wringing hands in anticipation, too often, I find one of the biggest mistakes a marketing department or company can make happens at this time of year.
Changing campaigns or web sites.
December is absolutely, positively the worst time of year to do this and for so many different reasons.
Why risk your business?
Mobile Marketing Case Studies.
by Tom Tsinas.Office Depot’s announcement of new mobile marketing services caught my attention today. These new services include the launch of a mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities.
I doubt anyone’s getting exited about Office Depot RSS feeds on their mobile device and I’m not alone. According to Steve Levy, President of Market Research in Eastern Canada for IPSOS Reid, 27% of Canadian marketers agree that mobile marketing will be very important in the future with 9% indicating they are practicing it now.
