This week a for many sites relatively unknown search engine referrer put itself in the spotlight with the announcement that starting in May they will expand email storage for all of their users from 1GB to … unlimited.

Bam!

That got a lot of people’s attention: “Storage in the cloud!”, “The fight for user content!”, “Gmail left in the dust!”, “Others will soon follow!”

Which is great news for Yahoo! and almost an ode to the stealth with which they operate. Really, this is no news.

Yahoo! has been outdoing, bypassing and surpassing Google since a long, long time.