There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so – when?, how often? and for what purpose should they [...]

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Esta es una traducción al español de: Google Vs Yellow Pages escrita por Tom Tsinas. Esta batalla es mas cercana de lo que nos imaginamos. Yo escucho constantemente acerca de cómo las Páginas Amarillas se están muriendo y que no contienen ningún valor. Mientras que la mayoría puede decir que soy parcial debido al número [...]

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Ce qui suit est une traduction en français de l’article publié par Tom Tsinas: Google Vs Yellow Pages Cette bataille est plus proche que vous ne le pensez. J’entends constamment que Les Pages Jaunes se meurent et qu’elles n’ont aucune valeur. Pendant que plusieurs croient que je jette un regard biaisé sur la chose parce [...]

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I have Yellow Pages on Google alert and with the Yellow Pages annual conference titled “YP Industry Pledges Counteroffensive.” last week in Las Vegas, it’s no wonder my inbox was overflowing with stats, figures and opinions on its future. According to the latest Industry Usage Study from the Yellow Pages Association, they are certainly aiming [...]

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I was just reading comScore’s study into US national Internet Yellow Pages (IYP) search activity. Their findings revealed some major changes, and staggering numbers, among the top sites in 2007, mainly due to new, strategic partnerships. The IYP search market leader in Q4 2007 was Yellowpages.com Network, which forged multiple partnerships this year with sites [...]

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"… it's really not a matter IF the mobile phone will become the dominant internet platform any more but WHEN…" – Yahoo! analyst Russell Beattie With 15 percent of U.S. mobile subscribers accessing news and information via the mobile browser, mobile search represents a huge growth opportunity for SEO’s. The Kelsey Group recently revealed that [...]

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This battle is a lot closer than most of you can imagine. I'm constantly hearing about how the Yellow Pages are dying and there's no value in them. While most may say that I'm biased because of the number of years I spent in the industry, the same cannot be said for Google Analytics. Google [...]

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Further to my August 23rd post,

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According to a new study from the media advisory firm, Heernet Ventures, the US print and online yellow pages market should reach revenues of US$18.2 billion by 2012, . The study forecasts market growth from an estimated US$16.95 billion in 2007 to US$ 18.21 billion in 2012. While the local print market will decline by [...]

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Hot off last August's announcement that R.H. Donnelley (No. 3 Yellow Pages publisher in the US) had begun selling ad placements in Yahoo! Local, comes today's news that Canada's Yellow Pages Group will begin reselling Google AdWords advertisements. Its agreement with Google allows Yellow Pages approximately 425,000 advertisers to appear alongside Google search results. Previously, [...]

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