Last month I blogged about the death of the Yellow Pages being premature. The next day, R.H. Donnelley continued its aggressive online push by acquiring Business.com for $345 million. Today, R.H. Donnelley, the No. 3 Yellow Pages publisher in the US, announced it has begun selling ad placements in Yahoo! Local, according to a News [...]

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The beauty of social networks is that they engage users and facilitate enjoyable forums to discuss a variety of topics. One of the significant trends of social networks is that they are beginning to develop a distinct local flavour. Facebook alone has over 1 million members from Toronto. With this level of engagement it's tough [...]

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The most popular question I've been asked by co-workers, associates and friends upon my arrival has been "why did you leave the Yellow Pages?". The question doesn't appear ominous until you consider the smug look on their faces. Immediately, I know what they're thinking. They've read Bill Gates' now infamous quote "Yellow Pages usage among [...]

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"Content is King" and "It's not about clicks, it's about conversions!" Sound familiar? It's part of the daily SEO professionals vocabulary. Would it surprise you if I said that the Yellow Pages industry has been using these terms for years? It shouldn't. In its quest for better measures of accountability, the original search engine has [...]

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(English version) Vous avez vu vos parents le faire. Vous avez besoin d'un plombier? Regarder dans les pages jaunes. Vous d販rez trouver un dentiste? Feuilletez les pages jaunes. C'est une institution, LA norme, la fa殮 de trouver un commerce pr籠de chez vous. Les Pages Jaunes ont d衵t矬a m鬥 ann�e�que les verres de papier ont 赩 [...]

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(version fran栩se) You saw your parents do it. Need a plumber? Check the Yellow Pages. Find another dentist? Browse the Yellow Pages. It's an Institute, the de facto standard for finding a business near you. The Yellow Pages started in the same year paper cups were invented. The same year the first Ford T's rolled [...]

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Hi, my name is Tom Tsinas and I've been a V.P. Business Development at Search Engine People for three weeks now. Being new, I should tell you about myself. I had been with the world's original search engine, the Yellow Pages Group, for 10 years in variety of roles ranging from Marketing, Business Development, Product [...]

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