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Yellow Pages Goes Social

by Nicole.

The beauty of social networks is that they engage users and facilitate enjoyable forums to discuss a variety of topics.

One of the significant trends of social networks is that they are beginning to develop a distinct local flavour. Facebook
alone has over 1 million members from Toronto.

With this level of engagement it’s tough for traditional local print media to ignore, particularly the Yellow Pages, who have among the most complete local online business listings around. So when will Yellow Pages become social? According to Darby Seiben, Senior Manager - Traffic, Distribution and eProduct Management with YellowPages.ca, they already have.

Yellow Pages are NOT Dead!

by Nicole.

The most popular question I’ve been asked by co-workers, associates and friends upon my arrival has been “why did you leave the Yellow Pages?”. The question doesn’t appear ominous until you consider the smug look on their faces. Immediately, I know what they’re thinking. They’ve read Bill Gates’ now infamous quote “Yellow Pages usage among people below 50 will drop to near zero in the next five years.” Their perception is that I jumped from a sinking ship. This couldn’t be further from the truth.

It reminds me of a scene in Monty PythonÂ’s “Holy Grail”….Â…

From print to online…Content will always be King!

by Nicole.

“Content is King” and “It’s not about clicks, it’s about conversions!” Sound familiar? It’s part of the daily SEO professionals vocabulary. Would it surprise you if I said that the Yellow Pages industry has been using these terms for years?

It shouldn’t. In its quest for better measures of accountability, the original search engine has been turning to new metrics such as Engagement and ROI to prove its value, for some time. The three most significant indicators of Yellow Pages value – references, calls to advertisers and influence - % of buyers influenced by Yellow Pages ads - have produced outstanding data for YP Sales Professionals to discuss with their clients.

Les Pages Jaunes: l’autre façon de chercher au Canada

by TheWis.

(English version) Vous avez vu vos parents le faire. Vous avez besoin d’un plombier? Regarder dans les pages jaunes. Vous d販rez trouver un dentiste? Feuilletez les pages jaunes.

CÂ’est une institution, LA norme, la faæ®® de trouver un commerce prç± de chez vous.

Les Pages Jaunes ont d衵t矬a m鬥 ann裠que les verres de papier ont 赩 inventè±® La m鬥 ann裠que le premier Model T est sorti de la chaí­¥ de production . CÂ’est aussi lÂ’ann裠o�papier cellophane a vu le jour. Nous 賩ons en 1908.

CÂ’est bien vrai: Les Pages Jaunes ont presque cent ans.

Il va de soi, 賡blies 22 ans avant le premier ordinateur analogique (le *differential analyzer*) et 43 ans avant que le premier ordinateur commercial soit mis en march砻( appel硩trangement Univac 1), Les Pages Jaunes ne peuvent qu’esp豥r avoir un avenir similaire �elui des dinosaures. Non?

Faux!

Le r貥au des Pages Jaunes au Canada( maintenu par le Groupe Yellow Pages) se situe au 7eme rang des sites les plus visit豠par les canadiens, atteignant 43% des canadiens en ligne �n rythme de 9.9 millions de visiteurs �haque mois.

C’est un exploit assez remarquable, sp袩alement si l’on consid籥 combien cela demande de travail au niveau des moteurs de recherche d’attraper une part du march矬ocal search.

Yellow Pages: Canada’s Other Search

by Sasha.

(version franæ ©se) You saw your parents do it. Need a plumber? Check the Yellow Pages. Find another dentist? Browse the Yellow Pages.

It’s an Institute, the de facto standard for finding a business near you.

The Yellow Pages started in the same year paper cups were invented. The same year the first Ford T’s rolled of the production line. It was the year cellophane was invented. It was 1908.

That’s right: Yellow Pages goes back almost 100 year.

Tom: A Newcomer’s Path to Search/Social Awareness

by Nicole.

Hi, my name is Tom Tsinas and I’ve been a V.P. Business Development at Search Engine People for three weeks now. Being new, I should tell you about myself. I had been with the world’s original search engine, the Yellow Pages Group, for 10 years in variety of roles ranging from Marketing, Business Development, Product Management, National and Local Sales.

In the last few years, I noticed that local advertisers began asking me about search engine positioning, pay per click advertising and advice on how to improve their websites. For small businesses, their Yellow Pages team function as their chief marketing officer. As a result, I began to investigate what all this SEO SEM fuss was about.