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In the world of personal branding, everyone shouts from the top of the hills that you must stand out if you want to be noticed.
You get it.
You're mom didn't.
She named you something so boring, so unoriginal, so blah.
C'mon! there's no way you're ever going to stand out, let alone find you on the World Wide Web, right? Wrong!
Maybe you didn't get to the online world in time to grab your domain name or get that social media vanity account you were hoping for.
Now, I'm not saying this is going to be easy but there are a few things you can do:
Keep the conversation flowing what are your top tips for branding a common name?
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Kimberly Bordonaro is a brand strategist and the founder of Brandspiration, a blog that uses ridiculously fun lyrical references to explain how everyday entrepreneurs can create their distinctive brands.