Dealing with a site undergoing the change

by Donna Fontenot November 29th, 2006 

My oldest site, (circa 2000), needs to undergo a complete change. Everything, including the theme, platform, content, hosting, and design needs to be completely redone. This is a task I'm dreading, not only because it's going to be a fair amount of work, but because of the SEO value that may be lost. The question to be answered is how much SEO value will be lost…if any?

One page of the site will basically look the same, but will direct users (via a manual link) to another brand new site. Products that have been paid products for all these years will now be free for download on the new site. Anyone getting to the products page from a search will be told to download them elsewhere.

The rest of the site will be completely different. I will keep track of any SERPs changes that occur due to the changes and let you know what happens in future posts. Wish me luck! :)

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4 Responses to “Dealing with a site undergoing the change”

  1. Nirav says:

    Best of Luck!

    We will eagerly wait for your update.

  2. robert paulson says:

    Thank god. I thought this was going to be a post about changing a website while going through "the change". eesh.

  3. rmccarley says:

    LOL @ RP

    Good luck DD. Anything in particular bring this on?

    Maybe something you picked up in Vegas…?

  4. DazzlinDonna says:

    And yet, Robert, you just HAD to look anyway, huh? ;)

    Not a Vegas thing, rmc. It's more of a branding thing in some ways, and a getting stale thing in other ways. I'll explain all when the site is ready to go live. :)