Not only is this a very important factor for Marketers to consider, it’s equally important for online directories and the yellow page industry in general. Granted, you can’t “search” naturally using a printed yellow page book but most yellow pages have an online equivalent and few offer anything close to natural search.

This is one thing we’re striving for at Bizwiki (see the initial version at www.bizwiki.co.uk). No one, not even Baby Boomers, want to be limited to searching the way the site wants them to which is what a lot of online yellow page sites have been doing until relatively recently.

I know that Michael Taylor at the Kelsey Group mentioned that there are further tentative moves in this direction which is good news for all internet users.

Ya, you are right that If we need to search my Hair Cut we look up for Beauty Salons. And this is showing the importance of category while searching for information easier.

You know why web directories exists today? Because they target middle and old age audience who are so habitual to these category based searches that they even ignore search engines some time.

So If we need to target middle age and old age people, submission to web directories will be very much important step.

Regards
imBuntu
Directory Maximizer

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