When you have a fair amount of time, kick back and read the final report of the 2007 Web Analytics Shootout. It is an exhaustive report based on tests that compared 7 different analytics packages across 4 different sites. The performance, accuracy, and capabilities were each tested, but in my opinion, the accuracy data is what stands out the most.

If you are thinking about choosing an analytics package, don't make a move until you read this report. It will be an eye-opener.

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1. Jerad Kaliher says:

   August 30, 2007 at 7:23 pm

   I've always used Google Analytics without question. Mostly because it was so hard to find a true side by side comparison of the packages. That article opened my eyes to all the different options, thanks.

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2. Craig Smith says:

   August 29, 2008 at 2:16 pm

   Thanks for the link. As a web analytics consulting company this data is great for us in making recommendations toour clients relating to feature and functionality sets. Keep up the great posts! Oh, and has anybody here tried Woopra yet?

   Reply

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