Use Facebook Apps To Bypass Your Shopping Cart

by Evan Powell August 26th, 2010 

Delta airlines has launched a Facebook app that allows you to directly book flights through the Delta Facebook page.

Delta Airlines Facebook App

No more clicking a link to their homepage, but do it all right then and there.

You can even share flights. Planning a group trip? Share the flight with your network.

Delta Airlines Ticket Window on Facebook

Eventually Delta hopes to add similar windows on different sites, allowing you to do the same thing: book right then and there.

What That Means To You

Facebook is quickly becoming an online marketplace in a big way. This is the first instance -- the next wont be far off.

Start thinking about Facebook not just as a social network site. Instead, think of it as an untapped frontier of marketing wilderness, a burgeoning ecommerce playground.

Offer exclusive deals on your Facebook page, promotions, select Facebook packages etc. The convenience factor alone for many users is astounding.

Continue to drive online revenue through the comforts of one site " empower your Facebook fans to:

  • book trips (obviously)
  • buy merchandise
  • redeem rewards points
  • sign up for group tours, concerts, charity events, etc.

and have them share this info with their networks. It creates a cycle of advertising all on one website; the possibilities are endless.

Its a win/win situation for revenue and online customer experience.

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4 Responses to “Use Facebook Apps To Bypass Your Shopping Cart”

  1. It's so true right now that Facebook is one of the greatest untapped resources in the internet marketing & social media realm. I actually use a paid service / program that enables me to integrate my eCommerce store catalogs into my Facebook fan pages, so that customers can order directly off of Facebook. They can also do a lot more, it's really flexible and becoming more popular each day, there are still few who are using it.

    One of the best parts about Facebook is that every fan page or profile grows at a steady rate, only gaining friends & fans faster and faster as time goes on, because of the related friend suggestion tool and the way that fan pages grow automatically from profile views.

    It's really worth while for me these days to use the FB store, I am earning an extra $1,000 per month from 1 store, which is NOT bad at all, I didn't pay more than $500 for the Facebook store and other marketing service package.
    .-= Whitney Segura recently posted: Optimizing your Business with WordPress =-.

  2. Mark says:

    This is fascinating. Wonder what the conversion rates would be like….
    .-= Mark recently posted: Nexternal Review =-.

  3. Andrew says:

    I'm guessing that this is some kind of kickback against the search engines and the (ridiculous) pricing of PPC campaigns. FB now outstrips Google for daily searches. Admittedly, much of the searching is organic to FaceBook but the possibilities are almost endless hence especially when traffic comes from free fan pages.

    It'll be interesting to see how Bing/Google/Yahoo combat the rise of FB fan pages.
    .-= Andrew recently posted: Here comes the VAT rise =-.

  4. Facebook is now a monstrous social networking site, definitely a huge playground to integrate e-commerce. This would also give small business owners a chance to survive in the world of online marketing.