Facebook Fans Fallacy: Your Number Is Up

by Ruud Hein November 4th, 2010 

Swapping correlation (fans) for causation (passion) the San Francisco Chronicle reports  that 74% of the USAs House races won are a match with the number of people who became a Facebook Fan of the candidate in the weeks leading up to the election.

Having more fans than your opponent wasnt always a winning sign:

Not everyone was able to parlay Facebook popularity into a victory, though. Alan Grayson, a Florida Democrat, lost to Republican challenger Daniel Webster, despite having about six times as many fans on Facebook.

Its pretty sure that this statistic " and ones like it " will resurface in a bunch of marketing speak for some time to come because obviously youll need more Facebook Fans.

How To Get Facebook Fans

Using a search engine you might try to find an answer to that question and I can virtually guarantee you that before long someone will want to sell you Facebook Fans.

Oh wait thats already happening.

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The thing is

Its Not About The Number of Facebook Fans

The only winning numbers game is spam. The more spam you send out the more money you make: a 0.000008% to 0.00001% (PDF) conversion rate can still net you $100 a day (PDF) to $3.5 million a year.

Why?

Because somebody somewhere somehow will open that message one day " and some of those people will be tricked and swindled into parting with their hard earned money to make a scammer richer.

But youre not a scammer.

In any business relations game its not about the number but about the quality. The better your prospect list is, the less work you need to do to convert and " thus " the higher the ROI.

The same holds true for Twitter (followers) or Facebook (fans).

So what youd be really asking is

How To Get Passionate Facebook Fans

Because, look, I dont know about you but theres a limit to my involvement with politics and friending or fanning a politician on Facebook " thats right there what that involvement stops. Its like, why would I???

For these political candidates to have fans (even the losers have 30k+ " more than many SMBs have) says a lot about the amount of passion these people feel.

Now, true, the barrier to and the scope of involvement on Facebook is low. Still " these people went and clicked on LIKE in relation to a politician.

If they can do that, make people feel passionate about a politician, and fuel that passion for those fans to become word-of-mouth evangelists " can you do it for whatever you are selling?

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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