Facebook Messages & the Facebook Phone to Slam Blackberry?

by Mick Higgins November 16th, 2010 

Yesterday’s announcement of Facebook messages has further heated the ongoing feud between Facebook and Google. However after reading the newest post on the Facebook blog, I came away feeling that Blackberry could be the big losers here.


Facebook messages do not have subject boxes, cc, or bcc, it is not a platform structured for business. It is structured for socializing.  This makes sense; Facebook is after all the social network after all!!

How Facebook Messages Impacts Blackberry

Let’s take a look at how Facebook messages is very bad news for Blackberry and BBM

  • Socializing and interacting quickly and easily is the unique selling point of BBM
  • BBM is the major selling feature of Blackberries. If a platform that is universally compatible were to emerge, it would be logical to think that would spell trouble for Blackberry.
  • The features of the new Facebook Messages give the users interaction options. You can text, IM, and I imagine sooner rather than later you will be able to call especially considering the Skype Facebook alliance.
  • In essence if Facebook were to launch their own platform on their own mobile device, it would make more sense for users to scrap BBM for FBM(Facebook Messages – They even have a nice little abbreviation)
  • A LOT more people have Facebook!!

Secret Facebook Phone

I think it is safe to say that the Techcrunch report of the “Secret Facebook Phone” is totally on point. Facebook has the infrastructure to be a giant in the mobile phone industry. Some points to discuss about the potential release of a Facebook phone:

  • You will likely not need a sim card for a Facebook phone
  • You could essentially add your billing details online and log in
  • Leveraging the agreement with Skype, Facebook could use VOIP calling to radically reduce the cell phone bills

Facebook is so engaging on mobile devices such as iPhones. When a user is on Facebook on a mobile device, they are likely engaging continuously in comparison to on a desktop or laptop where Facebook users may be logged in but not engaging.

Is Facebook Building an OS?

Facebook may have actually conceded the desktop market to Google, and decided we can get you guys in the mobile market. The blog post really hints at their intention:

“Relatively soon, we'll probably all stop using arbitrary ten digit numbers and bizarre sequences of characters to contact each other. We will just select friends by name and be able to share with them instantly. We aren't there yet, but the changes today are a small first step.”

All these recent announcements are leading me to believe Facebook is not only developing a phone, I believe they are also readying an Operating System for market.

In June this year Facebook poached Google Chrome lead engineer Matt Papakipos from Facebook, with the rumored intention of building their own browser. However wouldn’t it make more sense for them to poach super talented, experienced staff with the intention of not competing but crushing one market? That market of course is the Mobile market.

Seth MacFarlane-Family-Guy


What’s your opinion on the matter? Am I mad as a box of frogs, or do you agree that Facebook is preparing to launch a worldwide attack on cellular networks? A world where Facebook will be a cost saver for users, and all a user will need is a data plan for all their communication needs!!

Mick Higgins

A marketing graduate with itchy feet, I moved to Canada from my native Ireland in late 2009. My passions are marketing, media, advertising and sports.

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3 Responses to “Facebook Messages & the Facebook Phone to Slam Blackberry?”

  1. Gemma says:

    I think it is very likely that Facebook will enter the mobile market. The battle between Google and Facebook has been going on for some time now, and this will be yet another opportunity for Facebook to enter in on the search engine giants market.

  2. Luke says:

    Nice article. I hear all this talk about Facebook going big with all this stuff, but I'm gonna have to see it to believe it. I could definitely see it taking a hit on Blackberry, for the reasons you mentioned. The Facebook platform is a pretty good start for a mobile device. Some people I know that have smartphones do nothing on them but text people and do Facebook stuff. But an OS? I don't think I'd have any interest in using a Facebook OS on a computer while my main task is to do other things than socialize. A Facebook OS sounds horribly distracting and productivity killing. It might be a hit for people that pretty much only get online for Facebook (or only use a computer for Facebook, for that matter, of which there are many), but I'm not sure many others would like the idea that much.

  3. zammax says:

    I believe that Facebook will launch their first phone to market someday like Google, Casio and HP but not for OS. For OS, there are too many players and it seems that Android wins up to now.
    .-= zammax recently posted: Samsung Solstice II A&T Review =-.