Irrelevant Traffic That Doesn't Convert & What To Do About It Today

When you expect certain keyword phrases to do very well for you, you spend time optimizing your site for them. Then, several months later, you see a significant volume of organic traffic to your site through those keyword phrases — but nobody’s buying anything!

I'd like to show you how to pinpoint which keyword phrases aren’t so relevant for your site, and how to determine better keyword phrases to target.

Which Keyword Phrases Don't Work

The first thing you need to figure out which keyword phrases aren’t converting, and to stop focusing on them.

Here’s how to do that…

Hopefully you’ve already got Google Analytics’ code installed. Also, you should have already some goals and goal funnels in Google Analytics. (If you haven’t got that done, go and do it – and while you’re at it register your site on Google’s Webmaster Tools. Then come back and read the rest of this article in a few weeks’ time.)

Log in to your Google Analytics Account, click on ‘Traffic Sources’ in the left hand navigation menu, then click on ‘Keywords’ in the sub-menu.

In the middle of the screen you should see a tab that’s open called ‘Site Usage’. To the right of this tab you should see one or multiple ‘Goal Set’ tabs. Once you click on the applicable Goal Set tab you’ll be able to see which keyword phrases are referring the highest percentage of goal conversion rates – and of course the keywords which aren’t converting.

Now you can see if you’re spending any significant volume of time and effort on trying to rank keyword phrases which aren’t converting for you. If so, it’s probably time to make better use of your time by trying to rank different keyword phrases in search engines.

Which Keyword Phrases Work

Now you need to determine which keywords convert best so you know can use your time in the most efficient possible manner.

Again, use Google Analytics and the goals that you set up to determine which keyword phrases are converting the best.

But there’s also another useful Google tool that you should use to determine your best performing keyword phrases, and that’s Google’s Webmaster Tools.

Once you have your website registered with Google Webmaster Tools you’re able to view a dashboard of search queries that people have used to find your site. You can see how many times a particular keyword search has resulted in a page from your site appearing in Google’s search results, the average position of your rankings, the number of clicks through to your site and the click-through-rate percentage.

From this data you’ll be able to determine which keyword phrase rankings are vanity – and which are likely to result in real life business for you.

Written by David Bain

David Bain has immersed himself in internet marketing for over 10 years now, and conducted internet marketing strategy seminars for the past 4 years. He is author of the 13 Pillars of Internet Marketing as well as author and founder of the recently updated 26-Week Internet Marketing Plan Blueprint.

The 26-Week Internet Marketing Plan