Free Google Mobile Adwords

by Tom Tsinas September 15th, 2007 

My friend Peter Papadimitriou at Globecraft sent me the following email he received from Google:

Dear Peter Papadimitriou,

We are happy to announce a new feature that will allow you to
easily reach additional qualified customers who are searching
Google from their mobile phones.

In the next few days, your search ads will be eligible to run on
Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for
free through November 18, so you can experiment with the rapidly
growing mobile platform while still reaching qualified customers.

Each ad

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3 Responses to “Free Google Mobile Adwords”

  1. Ruud Hein says:

    No-one should rush to recommend optimization for any specific device ever. You can't make one site for one browser, one for another, one for browsing with a remote control using Windows Media Center, one for mobile devices, etc.

    You can however (easily!) make sites which will work well on *most* devices.

    If you were to open a brick-and-mortar, would you go with a door that can be used by some or most people? Recommending to optimize the door for only one group of people and making new doors for others simply isn't good business practice.

    Of course, if a certain segment of the population would both use the door a lot *and* spend a lot of money — why not entice them to make use of your shop more often by putting a special door for them in place?

  2. [...] off the heels of Google offering free mobile Adwords until mid November and The Kelsey Group boldly predicting mobile search to generate more than $1.4 [...]

  3. jim says:

    Mobile web sites were meant to take off years ago here in the UK.

    Nothing…

    As to trying it, I'm really undecided. Certainly everyone except the very old (70+) appears to have at least one mobile in the UK.

    How many surf for mobile sites though?