Comments on: Free Google Mobile Adwords http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html Canada's Search and Social Media Authority Thu, 07 Aug 2008 21:13:18 +0000 http://wordpress.org/?v=2.2.3 By: jim http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-80 jim Sat, 19 Jan 2008 12:23:33 +0000 http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-80 Mobile web sites were meant to take off years ago here in the UK. Nothing... As to trying it, I'm really undecided. Certainly everyone except the very old (70+) appears to have at least one mobile in the UK. How many surf for mobile sites though? Mobile web sites were meant to take off years ago here in the UK.

Nothing…

As to trying it, I’m really undecided. Certainly everyone except the very old (70+) appears to have at least one mobile in the UK.

How many surf for mobile sites though?

]]> By: Mobile Marketing? Schmobile Marketing! http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-79 Mobile Marketing? Schmobile Marketing! Fri, 12 Oct 2007 01:57:23 +0000 http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-79 [...] off the heels of Google offering free mobile Adwords until mid November and The Kelsey Group boldly predicting mobile search to generate more than $1.4 [...] […] off the heels of Google offering free mobile Adwords until mid November and The Kelsey Group boldly predicting mobile search to generate more than $1.4 […]

]]> By: Ruud Hein http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-78 Ruud Hein Sun, 16 Sep 2007 04:09:50 +0000 http://www.searchenginepeople.com/blog/free-google-mobile-adwords.html#comment-78 No-one should rush to recommend optimization for any specific device ever. You can't make one site for one browser, one for another, one for browsing with a remote control using Windows Media Center, one for mobile devices, etc. You can however (easily!) make sites which will work well on *most* devices. If you were to open a brick-and-mortar, would you go with a door that can be used by some or most people? Recommending to optimize the door for only one group of people and making new doors for others simply isn't good business practice. Of course, if a certain segment of the population would both use the door a lot *and* spend a lot of money -- why not entice them to make use of your shop more often by putting a special door for them in place? No-one should rush to recommend optimization for any specific device ever. You can’t make one site for one browser, one for another, one for browsing with a remote control using Windows Media Center, one for mobile devices, etc.

You can however (easily!) make sites which will work well on *most* devices.

If you were to open a brick-and-mortar, would you go with a door that can be used by some or most people? Recommending to optimize the door for only one group of people and making new doors for others simply isn’t good business practice.

Of course, if a certain segment of the population would both use the door a lot *and* spend a lot of money — why not entice them to make use of your shop more often by putting a special door for them in place?

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