As you are already well aware, consumers will turn to search engines when they are looking to research and purchase products or services online. Being able to situate yourselves higher in the organic search results can prove beneficial. In most cases, unless you are a large company with a ton of authority, it is not easy to rank on Google, and you may want to explore what Search Engine Optimization (SEO) and a Search company can offer. In order to make your process as painless as possible, the following should be considered when taking on an SEO campaign.
What is Your Business?
Before beginning your campaign with a Search company, it is essential that you understand your business. Whether you are starting SEO, or building a new website, you want to ask yourself questions to determine what you will consider to be an online victory. What does your business offer? Are you selling products, or services? How many sales need to be closed to make a profit? What does success look like to YOU? Being able to answer these questions will help you and your Search Company come up with a strong campaign to help achieve your online goals
Creating Realistic Goals
Now you are ready to consult with your Search Company. It is important to go in with genuine expectations for your campaign. Your Search Company is going to provide you with a quote and a plan of action based on your goals and expectations for your business. If your goals are not realistic, it will be very difficult for the Search Company to come up with a plan of action that will work for you. Take a step back and decide how much you are willing to invest in your campaign and how many conversions you need to make it worth your while. For the sake of your SEO campaign, it is important to set out realistic timelines and expectations; good things take time.
Consulting With Your Search Company
Once you have determined your objectives, its time to sit down with your Search Company to define a plan-of-action to meet those goals and expectations. If you have come to the table with unrealistic expectations, your Search Company will let you know, and explain why. You should be prepared for some give and take in order to come up with a campaign that will drive the most relevant traffic to your site.
To begin your SEO campaign, it is essential that you know who your target audience is, and the keywords that they might be searching to get to your website. If you are choosing keywords that dont define the products or services that you offer, you may find that you are receiving a lot of dead-end leads. By knowing your business, your Search Company will assist you in researching relevant keywords that will bring you the best chance of a relevant conversion and sale for the products you are selling, or the services you offer.
By creating realistic goals, and understanding what your business can offer to consumers, you are then able to assist your Search Company in building a successful campaign for your business. After all, no one knows your business better than you.
Kristen Godel is an SEO Strategist at Search Engine People. She graduated from Durham College in 2011 with a diploma in Internet Applications and Web Development. Her day to day activities include creating and implementing SEO Strategies, while working closely with Account Managers to understand the needs of each client.