Some pretty exciting news on this glorious January day… Google has announced that beginning this month, if your AdWords campaigns are targeting 'iPhones and other Mobile Devices', and your ad shows on such a device, your business phone number will display alongside your ad.
That isn't the cool part though, this is…your phone number will be Click-to-Call! As in someone looks for your business, comes across your ad, clicks on your phone number and they are now magically calling you. All for the same cost that a click would have incurred. Pretty awesome, I know.
Google launched a type of Click-to-Call service a few years ago, but it wasn't geared to mobile and it never gained any traction. This is all Mobile and as we've all heard, 2010 is the year of mobile. Good timing Google, good timing.
Now, how do you get this going?
A few simple steps: Within your Campaign Settings, you need to target iPhones and other mobile devices with full Internet browsers
Next, you need to enter the phone number you want people calling within the Locations section of your Campaign Settings
And that's it! Your phone number will appear as a 5th line to your ad and if you don't want people calling, simply remove your phone number from the settings page.
When you want to see the results, you can do so within the Campaign Summary tab of your account, under the Click Type segment option under Filter and Views drop down.
So there you have it, a fairly big announcement from Google within the first week of what is to be the Year of the Mobile… Enjoy!