Globe

Credit: MirkoGarufi

Although Search Engine People has a fair share of Canadian based clientele, we also service the needs of many firms that are located overseas, and often more than half way across the globe. With Local SEO becoming more and more prominent, it's imperative that we track SERP rankings not only on Google (dot) Com but also on regional Google search engines. Obtaining reporting on natural search results across different geographies can be tedious and time consuming, especially when a particular client receives a significant portion of referral traffic from different regional Google search engines. However where there is a will, there is a way and with so many bright minds in the Search Marketing industry, a solution to 'optimize' the quandary couldn't have been far away.

Go Global With Google The Smart Way

I'm a big fan of optimizing everyday processes, and when I learned of Firefox extension that would help me obtain reporting on Google regional search results, I leapt for joy ( yes, that's how geeky I am ). The Google Global Firefox plugin integrates very nicely with the plethora of other Firefox SEO extensions I've installed, and for the most part operates perfectly as expected. Dave Davis from RedFlyMarketing has certainly made my life easier, and more enjoyable! Here's his description of what the Google Global Firefox extension does:

Google Global is an unobtrusive Firefox extension that allows you to see what the Google search results that you are viewing look like from different geographical locations. This is very useful if you want to compare organic search results in different countries or if you want to see how your AdWords PPC campaigns appear in different regions.

What The Goods Looks Like

As you can see from the screen shot above, you can easily shave off valuable seconds from your search rituals using this extension. Since it's a feature I'd be using a fair bit to track my client keyword SERPs, I've taken the time to create a customized button on my navigation bar that lets me select the regional search engine I want to target fairly easily.

Check Up on Your PPC Like a Pro

Aside from the obvious SEO application, the Google Global extension is an invaluable tool for looking up paid placement positions if a PPC campaign is being targeted in several countries. I know we all like video more than words, so check out Vittorio's video tutorial on how to do install and check up on your Adwords placements.

Now that was easy! Check out Dave Davis' RedFlyMarketing blog to download the Google Global Firefox Extension and read more about Dave's unique PPC marketing tips and tricks.