Have you ever wanted to learn SEO? Are you in the search industry, but quite frankly haven't read anything search-related in awhile? Here's your chance to (re)visit some fundamental concepts of getting a site ranked in search engines.
Take a look at Google's latest official SEO Starter Guide, hot off the presses.
What it covers:
- SEO Basics
- Improving Site Structure
- Optimizing Content
- Dealing with Crawlers
- SEO for Mobile Phones – NEW!
- Promotions and Analysis
Is "tech-speak" not your strong suit? Don't worry; this starter guide is an easy read. It has colourful screenshots and images, and a glossary that defines basic and slightly more advanced terms.
There is also a "Best Practices" summary at the end of each section that highlights a few tips you can focus on.
Who Should Read This?
This is a good document to share with people who are new and not as familiar with SEO. It is also a good read for those who have been in the industry for a few years, but need a refresher on the subject.
Shockley is an experienced digital marketing consultant, helping businesses succeed online through SEM/PPC, SEO, Social Media, and Web Analytics. He is certified in Google Analytics, Google AdWords, and Bing Ads, and also blogs at State of Digital.
Follow him on Twitter @ShockleyAu.