Exciting news from Google this past week " they announced changes in their ranking algorithm that makes it easier for users to find a larger number of results from a single site or domain.

This is a change from the old days when at best you could get a double listing for the same site.

Currently when you search for our site you get a double listing for both the homepage and our blog.


What Google is saying is that now you have the opportunity to get more listings if someone is searching specifically for your brand, site or domain.

The reasoning behind this change is that Google is trying to improve the users search experience by giving them more options and deeper results from within a single site " more or less an expansion on the Google Sitelinks that allow users to instantly find their desired page within larger sites.

Benefits of Additional Listings

This is definitely exciting news for large websites and major brands that now have the opportunity to take up a lot more valuable realty on the first page of search results. Another huge benefit is by taking up more of this valuable space they are bumping down competitors or resellers that may have been receiving significant traffic since they used to be in positions #3+.

For example lets say I was interested in reading more about Apple in Canada and typed in Apple Canada now look at the results being display in Google:


All of these additional listings are now being displayed and allows the user to quickly locate their page of interest instead of browsing through the site.

Not only is it additional exposure for your brand or site but you are creating a better search experience as well " so its definitely a big win if you can get these additional listings!

What This Means for You

Here are some basic tips on getting these additional listings:

  • First off, make sure you have a very SEO friendly site architecture so that Google can easily identify the most important pages of your site
  • Ensure you have a good dynamically updated sitemap that Google can read (once again to try and identity the most important pages of your site)
  • Make sure you have installed Google webmaster tools and if you are already getting Google sitelinks ensure that the best or most relevant links are being displayed
  • Optimize the title tags and meta descriptions of all your most important pages = dont be LAZY and only optimize for the homepage!
  • DEEP LINK to your site! Get lots of quality links and make sure that you send quality anchor texts to these pages so that you tell Google what these pages are all about.

Not sure how to get these deep link opportunities? The easiest and fastest way is to get deep links from within articles (shouldnt be linking out twice to the homepage as theres not much value there anyways) or from within directories that allow for deep links, some good ones are:

- Kwika.org

- Searchpicks.com

- Rakcha.com

- Dirsense.com

- Enquira.com

Just make sure you continue with a sound SEO strategy but by following these basic tips and focusing more on getting deep links pointed to your important pages you have a better chance of getting these new additional listings " best of luck!

Paul Teitelman

I'm a SEO Manager here at SEP and am responsible for overseeing the organic ranking of clients for their major keywords. When I'm not in front of computers my main passions are drumming, hockey and hanging out up north at my cottage in Muskoka.

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2 Responses to “Google Shows Multiple Listing for One Site [+ How To Get Them Checklist]”

  1. Paul says:

    This is the stupidest thing EVER! what about the people who used to be number two or three, but now are at the bottom of the page , or on page two? How does his help sites or webmasters? Sure if you're number one, great, but if your not, then you're screwed. Unless of course you want to spend more money on Adwords, which is exactly what I think google has done this for. To increase the need to use adwords. – Don't fool yourself and think this is t benefit the user, it's all about google making money,

  2. Phil says:

    Totally agree with Paul – Google is making the internet viable only for big corps. The internet was meant to be a media for all. Most small companies won't stand a chance of getting a top 20 listing now. I spoke to Google UK and was told "if the minority of sites loose out or go under because of it so be it. It will benefit the majority" They are far too big for their boots and need to brought back inline. Please someone start a new decent engine