Guest Posting : Why We Both Benefit

by Ruud Hein January 14th, 2009 

When early 2008 we "lost" a regular blogger I thought it would be the perfect time to grab that spot for guest posters.

It's been such a hit that whether or not to continue with it in 2009 hasn't even been a question. Nay, better; we took SEO Scoop over from Donna Fontenot, who coincidentally is a contributor here, with the almost exclusive intent to make it an SEO guest posting site.

So yes, we'll continue those guest posts in 2009 and no, this post isn't about that.

This post is about the why of guest posting and guest post publishing.

I've seen and heard my share of *wink wink* lazy free content, eh?! *nudge nudge* reactions. I understand that reaction so I'm less than baffled " but at the same time I realize some folks, publishers and posters alike, are missing out on what amounts to an act of relationshiop building which exchanges and confirms authority.

Guest Posts & Authority

The chance to guest post on a blog is often viewed from the perspective of guest poster to publisher: the publisher is the larger, more authoritative entity and the guest poster is smaller, less authoritative. The "payment" of the guest post is the addititional authority for the guest poster: "if XYZ thinks they're worth to publish than ABC probably knows what she's talking about!"

Reading that I'm sure you already see one other side: a blogging hero publishing on a lesser known blog. Bingo for the lesser known blog: "if XYZ thinks that ABC is worth to publish at"

But there's an overlooked value: authority confirmation.

The confidence of both the poster and the publisher, in essence competitors, to exchange material and name/brand recognition in the field both are active in confirms the quiet authority of either party.

The "other" reasons

I think that for those that "get it", the above is the real value of guest posting. But of course there are the "other" reasons.

Traffic: both the guest poster and the publisher get "free, as in beer" traffic.

Fresh ideas: while the regular blogger(s) might be talking the company talk, the guest poster will talk whichever way she likes. At the same time the guest poster can break out of the mold his or her blog normally imposes.

I'm sure we can think of many more: more reasons, more guest posts. Let's just say: get in touch. We'll both benefit.

Contact me at ruud@searchenginepeople.com (link opens your default email program) or @ or DM me at Twitter.

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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10 Responses to “Guest Posting : Why We Both Benefit”

  1. Todd Mintz says:

    Of course, there is the opportunity to be exposed to a different audience that you would never have access to otherwise (which I very much appreciate from my guest posting here).

  2. I've always wondered how to find places to guest post. Do you have any suggestions on how to approach a webmaster without seemingly asking for an "infomercial spot"?

  3. The exposure and publicity will help as well and you get to reach a certain amount of audience or drive targeted traffic to your site if you do guest posting or blogging often. :)

  4. Guest posts are a brilliant way to break the routine. It gives the regular blogger a little bit of a break and delivers some fresh content. This is often beneficial because of the guest's different viewpoint on things.

    Good post. :)

  5. Utah SEO says:

    it's important to guest post in other niches too so you're not preaching to the choir.

  6. I completely agree – guest posts really freshen things up. I'm trying to encourage my boss to allow guest users to write articles for our site – kind of combine article marketting with free traffic building!

  7. Funny Things says:

    How do you find blogs to guest post on? Do you simply just ask other webmasters if you can guest post for them?

  8. I think having a guest post on your blog offers a refreshing change that should appeal to your readers and subscribers alike. A different style perhaps, or a different perspective to similar topics discussed on the blog may be just what you need before readers get a little bored reading the same stuff.

    Peter Lee

  9. [...] Find out the real reason why it's good to guest post as well as accepting guest posts on your blog. If you are focusing on gaining blog traffic, search engine ranking, you won't want to miss SeachEnginePeople's Guest Posting: Why We Both Benefit. [...]

  10. The content continues to flow from you to the owner of the site..everyone wins in this game of guest posting..

    "Black Seo Guy "Signing Off"