Fine Tuning Your Content to International Holidays

by Stacey Cavanagh July 4th, 2011 

independe-day-firework

First and foremost, happy 4th July to readers in the USA! And given the date, it seems perfectly appropriate to blog about fine-tuning content to international holidays.

Be Aware of Your Audience and Their Forthcoming Holidays

Use Google Analytics map overlay to make sure you know which countries most of your readers come from. Lets say, for the purpose of this post, that most of your readers come from the UK, USA and Canada. Its a good idea to have a list of the major holidays in each of these countries. Earth Calendar is a great resource for finding out about international holidays.

Once you know the holidays youll be tailoring content for, you can start to plan the content itself. Here are three ways in which you can make the holidays work with your websites content.

Wish Your Readers a Happy Holiday

Even if you dont necessarily want to write something specific about a given holiday, wishing your readers a happy holiday is a great idea! It shows your readers (particularly when you reference a holiday that isnt celebrated in your own country) that youre aware of their celebration and its a pleasant, personal gesture to mention it on your blog or website.

Lists and Resources

Give your readers something useful for the holidays! At Christmas, for example, get together some festive recipes or a list of e-stores offering bargain gifts. You could provide them with a list of websites with downloadable templates for creating Christmas cards or even offer lists along the lines of Five ways to keep the kids entertained at Thanksgiving. Essentially, offer your readers something useful and holiday-specific.

Tell Them Something New

We all like to think we know everything about our biggest holidays, right? But there will always be some obscure and little known facts about international holidays that you could pull together and publish on your site.

An example related to US Independence Day? Well, did you know that there are 11 places in the USA that have Independence in their name? The most highly populated is Independence in Missouri, which has just under 117,000 inhabitants.

Its always great to create holiday specific content. It can be fun, light hearted and a great way to engage your readers. The holidays can be a perfect excuse to wander from your usual topic matter and post something a little different!

Stacey Cavanagh

Stacey Cavanagh is the Digital Marketing Manager for Tecmark, a UK Digital Marketing Agency specialising in Internet Marketing and Mobile Application Development.

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One Response to “Fine Tuning Your Content to International Holidays”

  1. Good tip, big brands do this by time but a lot of medium/little business still miss in market fantasy :)