How Search Really Works: Keyword Links

by Ruud Hein January 18th, 2008 

This post is part of an ongoing series: How Search Really Works.
Last week: Meta Keywords.

A web page can only have a limited number of words -- but can receive an unlimited number of links.

 thousands of links

It's not rare for web pages to have more words about them than on them.

Because links are formulated by people whom generally don't benefit from lying about your web page, search engines put an awful lot of trust and faith in them.

Keywords in links trump keywords in content.

links trump content

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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17 Responses to “How Search Really Works: Keyword Links”

  1. A good analogy for beginers.

  2. Matt Ridout says:

    Simple explanation, easy to understand!

  3. SpostareDuro says:

    Ruud, as usual you are wonderful.
    I think it's great that you consider all those who may be interested in your material (Newbies as well as Professionals of all types) knowing that getting 'back to the basics' is never a beaten horse.
    I hope you don't mind if I also include this with todays post which I am presently writing.
    There's a 'Sphinner' that that has expressed a 'question mark' about this post being submitted to Sphinn and I think I'd like to address it.
    Thank you again Rudd.
    Kimberly B

  4. Ruud Hein says:

    @David @Matt – thanks for your comments. You inspire me to drop a note here and there more often myself because seriously, seeing a comment on a post is a real boost. Thanks for taking the time!

    Kim, your comment is like my 1st coffee of the day (compliments don't come much better than this, OK 😉 ). Thanks!
    I do understand Brian's point but had hoped that he would've found the clear & concise presentation merit enough.

  5. […] there was a new post by Ruud Hein over at "Search Engine People" entitled "How Search Really Works: Keyword Links". (It's a follow-up to "How Search Really Works: Meta Keywords" that I […]

  6. Rob Woods says:

    Great post, simple to understand for newbies and oldies :-) I'm going to share this post on my blog's team reading list for 1/22.

  7. […] above link is to the first post, the second can be found here at Keyword Links. That is an aspect of SEO that the beginner often misses; focusing on the elements on the web page […]

  8. Matt says:

    Thanks for this insight.

    I suspect that this is why article marketing is effective.

  9. […] How Search Really Works: Keyword Links A web page can only have a limited number of words — but can receive an unlimited number of links. (tags: Keyword Links) […]

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  11. Mike says:

    I am really starting to love Ruud's post on "How Search Really Works". Once of the post are complete in this series, this would be a great downloadable ebook for people new to seo.

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