FEATURED CLIENTS
CERTIFICATIONS
Welcome! Thanks for visiting!
Subscribe to the full feed
How Search Really Works: Keyword Links
by Ruud Hein.
This post is part of an ongoing series: How Search Really Works.
Last week: Meta Keywords.
A web page can only have a limited number of words — but can receive an unlimited number of links.
It’s not rare for web pages to have more words about them than on them.
Because links are formulated by people whom generally don’t benefit from lying about your web page, search engines put an awful lot of trust and faith in them.
Keywords in links trump keywords in content.
I hang out at Twitter where I enjoy the company, the buzz, the nuggets of info and opinion we pass along.Join me on Twitter!
As posted in How Search Really Works on January 18, 2008.
You're welcome to join the conversation; add your response. You can track the conversation using the RSS 2.0 feed.
You can also trackback from your own site.
16 Responses: 7 comments and 9 trackbacks
9 trackbacks
-
Reply to "Where's that desphinn button when you need it?!" | Learning SEO Basics Says:
January 21st, 2008 at 10:49 am[…] there was a new post by Ruud Hein over at “Search Engine People” entitled “How Search Really Works: Keyword Links“. (It’s a follow-up to “How Search Really Works: Meta Keywords” that I […]
-
Web Empire » Keywords and Linking Says:
January 21st, 2008 at 3:44 pm[…] above link is to the first post, the second can be found here at Keyword Links. That is an aspect of SEO that the beginner often misses; focusing on the elements on the web page […]
-
(EMP) E-Marketing Performance » : » Team Reading List 1.22.08 Says:
January 22nd, 2008 at 8:44 am[…] How Search Really Works: Keyword Links […]
-
links for 2008-01-23 Says:
January 22nd, 2008 at 7:26 pm[…] How Search Really Works: Keyword Links A web page can only have a limited number of words — but can receive an unlimited number of links. (tags: Keyword Links) […]
-
Learn SEO: Keyword Links Says:
January 31st, 2008 at 4:16 pm[…] SEO: Keyword Links submit_url = “http://learningseobasics.com/archives/163″; How Search Really Works: Keyword Links Ruud Hein, writer for Search Engine People is at it […]
-
Learn SEO: Search Indexing Says:
February 26th, 2008 at 1:32 pm[…] the first parts of the series we have been educated in META keywords, keyword links, keyword stuffing, keyword density myth, and now we have “How Search Really Works: […]
-
Duplicate Content - It May Not be so Bad Says:
May 26th, 2008 at 9:28 am[…] will aquire and adversely be able to pass. Authority equals higher SERP placement and of course anchor text plays a big role in what search terms pages rank […]
-
(EMP) E-Marketing Performance » Blog Archive » Team Reading List 1.22.08 Says:
June 4th, 2008 at 1:28 pm[…] How Search Really Works: Keyword Links […]
-
Make The Links Come To You | Search Engine People Blog Says:
June 6th, 2008 at 12:13 pm[…] Links is what makes search really work the way it does: effectively. […]
January 19th, 2008 at 3:28 pm
A good analogy for beginers.
January 21st, 2008 at 4:23 am
Simple explanation, easy to understand!
January 21st, 2008 at 6:32 am
Ruud, as usual you are wonderful.
I think it’s great that you consider all those who may be interested in your material (Newbies as well as Professionals of all types) knowing that getting ‘back to the basics’ is never a beaten horse.
I hope you don’t mind if I also include this with todays post which I am presently writing.
There’s a ‘Sphinner’ that that has expressed a ‘question mark’ about this post being submitted to Sphinn and I think I’d like to address it.
Thank you again Rudd.
Kimberly B
January 21st, 2008 at 8:09 am
@David @Matt - thanks for your comments. You inspire me to drop a note here and there more often myself because seriously, seeing a comment on a post is a real boost. Thanks for taking the time!
Kim, your comment is like my 1st coffee of the day (compliments don’t come much better than this, OK
). Thanks!
I do understand Brian’s point but had hoped that he would’ve found the clear & concise presentation merit enough.
January 21st, 2008 at 1:15 pm
Great post, simple to understand for newbies and oldies
I’m going to share this post on my blog’s team reading list for 1/22.
January 22nd, 2008 at 5:20 pm
Thanks for this insight.
I suspect that this is why article marketing is effective.
February 2nd, 2008 at 1:21 pm
I am really starting to love Ruud’s post on “How Search Really Works”. Once of the post are complete in this series, this would be a great downloadable ebook for people new to seo.