A web page can only have a limited number of words -- but can receive an unlimited number of links.
It's not rare for web pages to have more words about them than on them.
Because links are formulated by people whom generally don't benefit from lying about your web page, search engines put an awful lot of trust and faith in them.
Keywords in links trump keywords in content.
My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.