Like many Canadians I've spent Sunday and Monday shovelling snow. Heaps of snow. Mountains of snow. And while doing so I couldn't help but think how much of SEO is like shovelling snow.

It Takes Teamwork

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Doing this stuff right takes time. Looking at a site, checking it, changing it. Promoting it, building it out. Building relations with other sites and people that count to expand the network the site is in. Reporting. Talking with the client. Monitoring. Squashing issues before they mushroom into problems. Safe guarding the best interest of the client.

Takes time. So you need a team -- and one that knows how to work together.

It Requires Persistence

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When you've been digging out of 60cm (23") of snow usually the snowplow will come by soon. Twice. Then you have to get back at it with just as much gusto.

Optimizing, likewise, isn't a one-time thing. Things change, the winds turn -- and you find yourself digging out after being buried somewhere on page 8.

Nothing Beats Manual Labour

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Sure, you might have one of those hand-pushed snow blowers. But in the end you need to get out the shovel to finish the job, to do it right.

Although a lot of things can be automated in SEO, in the end it takes manual labour. Intelligence. Insight. Communication. Fine tuning. Intuition.

Ya' Gotta Love It!

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Know them? Face slightly twisted. Temper below freezing point. Disgruntled at the snow.

Trying to move snow mountains they're fighting the snow.

Me? I love it. I'm not fighting against the snow; I'm working with it. Placing it. Finding better shovelling strategies to get more done with less energy. Looking for the right spot to build a snow barrier against the next pass of the snowplow.

Having the time of my life.

If that isn't like SEO -- you're in the wrong place.