Comments on: How to Come up with Blog Post Ideas for Challenging Industries http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html Canada's Search and Social Media Authority Fri, 08 Aug 2008 21:24:38 +0000 http://wordpress.org/?v=2.2.3 By: Blog Post Ideas For the Technology Avoider | AbleReach http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1369 Blog Post Ideas For the Technology Avoider | AbleReach Tue, 08 Apr 2008 06:37:23 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1369 [...] off, though this post was inspired by Jenn Osborne's thoughts on blog post ideas for challenging industries, the truth is that I don't think that there are any truly challenging industries. There are [...] […] off, though this post was inspired by Jenn Osborne’s thoughts on blog post ideas for challenging industries, the truth is that I don’t think that there are any truly challenging industries. There are […]

]]> By: Business Blog Benchmarks http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1363 Business Blog Benchmarks Mon, 07 Apr 2008 11:52:27 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1363 [...] How to Come up with Blog Post Ideas for Challenging Industries [...] […] How to Come up with Blog Post Ideas for Challenging Industries […]

]]> By: Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1364 Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog Fri, 04 Apr 2008 15:10:21 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1364 [...] topic ideas for your ecommerce blog? Jennifer Osborne from Search Engine People has the cure with How to Come Up With Blog Post Ideas for Challenging Industries, using rugs as an [...] […] topic ideas for your ecommerce blog? Jennifer Osborne from Search Engine People has the cure with How to Come Up With Blog Post Ideas for Challenging Industries, using rugs as an […]

]]> By: Malte Landwehr http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1365 Malte Landwehr Wed, 02 Apr 2008 17:35:07 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1365 Things that always work are lists and making fun of something. Things that always work are lists and making fun of something.

]]> By: Brad Shorr http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1366 Brad Shorr Wed, 02 Apr 2008 12:18:24 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1366 This is a superb post that I'm going to show to a few of my B2B clients who are debating whether to launch a blog. This is a superb post that I’m going to show to a few of my B2B clients who are debating whether to launch a blog.

]]> By: Elizabeth Able http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1367 Elizabeth Able Tue, 01 Apr 2008 23:23:06 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1367 Jenn - Today someone who is totally and completely not into the computer thing was trying to tell me what he thought his site needed. He was missing a few big chunks, but telling him won't get through because he zones out so quickly about anything remotely "tech." He hits information overload about our niche very quickly. *However*, a short list of things he wants customers to know is right down his alley. That's where this kind of exercise is priceless. If he's not thinking about the unintelligible Internet and is instead focused on his customers, I get what I need in order to help him. One mention of the word "keyword" and I've lost him - the opposite of his natural response to the question "What do your customers ask about?" Jenn - Today someone who is totally and completely not into the computer thing was trying to tell me what he thought his site needed. He was missing a few big chunks, but telling him won’t get through because he zones out so quickly about anything remotely “tech.” He hits information overload about our niche very quickly.

*However*, a short list of things he wants customers to know is right down his alley. That’s where this kind of exercise is priceless.

If he’s not thinking about the unintelligible Internet and is instead focused on his customers, I get what I need in order to help him. One mention of the word “keyword” and I’ve lost him - the opposite of his natural response to the question “What do your customers ask about?”

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1368 Jennifer Osborne Tue, 01 Apr 2008 14:05:49 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1368 Elizabeth - I couldn't agree with you more. When clients ask me really astute questions I'll often think to myself "wow what a great question, I'd love to flesh out that idea further" and then it becomes a blog post. Elizabeth - I couldn’t agree with you more.

When clients ask me really astute questions I’ll often think to myself “wow what a great question, I’d love to flesh out that idea further” and then it becomes a blog post.

]]> By: How to Come up with Blog Post Ideas for Challenging Industries | BlogOnExpo http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1370 How to Come up with Blog Post Ideas for Challenging Industries | BlogOnExpo Tue, 01 Apr 2008 13:40:23 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1370 [...] Some industries appear to lend themselves better to blogging than others. In our field I’ll always have far more blog post ideas than I do time to write. But what about more challenging industries? - SearchEnginePeople [...] […] Some industries appear to lend themselves better to blogging than others. In our field I’ll always have far more blog post ideas than I do time to write. But what about more challenging industries? - SearchEnginePeople […]

]]> By: Blog Content: Values and Strategy | AbleReach http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1371 Blog Content: Values and Strategy | AbleReach Tue, 01 Apr 2008 05:17:09 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1371 [...] How to Come up with Blog Post Ideas for Challenging Industries [...] […] How to Come up with Blog Post Ideas for Challenging Industries […]

]]> By: Elizabeth Able http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1372 Elizabeth Able Tue, 01 Apr 2008 03:26:47 +0000 http://www.searchenginepeople.com/blog/how-to-come-up-with-blog-post-ideas-for-challenging-industries.html#comment-1372 One tactic for coming up with ideas is to keep track of customer support type emails. Customer questions can show what needs to be written about, and response emails can provide the bones of new posts. Another is to think of ten things they'd like to tell a prospective customer about, in five words or less, using specific language. They might need some help to get started -- for example, phrases like "our cheese is better" aren't as useful as "local [county name] organic cheese." One tactic for coming up with ideas is to keep track of customer support type emails. Customer questions can show what needs to be written about, and response emails can provide the bones of new posts.

Another is to think of ten things they’d like to tell a prospective customer about, in five words or less, using specific language. They might need some help to get started — for example, phrases like “our cheese is better” aren’t as useful as “local [county name] organic cheese.”

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