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	<title>Comments on: How to Get Social Media ROI, Part One</title>
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	<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html</link>
	<description>Canada's Search and Social Media Authority</description>
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		<title>By: How to Get People to Do Stuff In Social Media &#124; Search Engine People &#124; Toronto</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-22134</link>
		<dc:creator>How to Get People to Do Stuff In Social Media &#124; Search Engine People &#124; Toronto</dc:creator>
		<pubDate>Mon, 12 Apr 2010 13:34:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-22134</guid>
		<description>[...] How To Get Social Media ROI [...]</description>
		<content:encoded><![CDATA[<p>[...] How To Get Social Media ROI [...]</p>
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		<title>By: Social Media LinkBait, AttentionBait and RevenueBait &#124; Search Engine People &#124; Toronto</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-21632</link>
		<dc:creator>Social Media LinkBait, AttentionBait and RevenueBait &#124; Search Engine People &#124; Toronto</dc:creator>
		<pubDate>Mon, 08 Mar 2010 13:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-21632</guid>
		<description>[...] Part One: How To Get Social Media ROI [...]</description>
		<content:encoded><![CDATA[<p>[...] Part One: How To Get Social Media ROI [...]</p>
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		<title>By: Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media &#124; Search Engine People &#124; Toronto</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-21512</link>
		<dc:creator>Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media &#124; Search Engine People &#124; Toronto</dc:creator>
		<pubDate>Mon, 01 Mar 2010 11:59:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-21512</guid>
		<description>[...] [Read part one, the overview here] [...]</description>
		<content:encoded><![CDATA[<p>[...] [Read part one, the overview here] [...]</p>
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		<title>By: Sophie</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-21507</link>
		<dc:creator>Sophie</dc:creator>
		<pubDate>Mon, 01 Mar 2010 06:30:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-21507</guid>
		<description>Hi Brain. Great tips, thank you. Very interested in your part 3. Lucky for me, I&#039;m totally new to Social Media so I can start from scratch and your post will be the begining of my guide.
.-= Sophie recently posted: &lt;a href=&quot;http://feedproxy.google.com/~r/tv-internet-wireless/fyyt/~3/HtSvXOXmVbo/&quot; rel=&quot;nofollow&quot;&gt;Beating Malware – The BankerFox.A&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Hi Brain. Great tips, thank you. Very interested in your part 3. Lucky for me, I&#039;m totally new to Social Media so I can start from scratch and your post will be the begining of my guide.<br />
.-= Sophie recently posted: <a href="http://feedproxy.google.com/~r/tv-internet-wireless/fyyt/~3/HtSvXOXmVbo/">Beating Malware – The BankerFox.A</a> =-.</p>
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		<title>By: Maria Ogneva</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-21203</link>
		<dc:creator>Maria Ogneva</dc:creator>
		<pubDate>Sun, 21 Feb 2010 21:06:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-21203</guid>
		<description>Great framework for any social media person planning his / her plan of attack. Happy to see you pull in the AIDA framework.

Maria Ogneva
@themaria @biz360
.-= Maria Ogneva recently posted: &lt;a href=&quot;http://marketiq.biz360.com/2010/02/kevin-smith-southwest-airlines-sentiment-measurement-brand-impact/&quot; rel=&quot;nofollow&quot;&gt;“Too Fat To Fly”: How An Emotionally Charged Story Impacted Both Brands&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great framework for any social media person planning his / her plan of attack. Happy to see you pull in the AIDA framework.</p>
<p>Maria Ogneva<br />
@themaria @biz360<br />
.-= Maria Ogneva recently posted: <a href="http://marketiq.biz360.com/2010/02/kevin-smith-southwest-airlines-sentiment-measurement-brand-impact/">“Too Fat To Fly”: How An Emotionally Charged Story Impacted Both Brands</a> =-.</p>
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	<item>
		<title>By: Max Thomas</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-21009</link>
		<dc:creator>Max Thomas</dc:creator>
		<pubDate>Sat, 20 Feb 2010 01:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-21009</guid>
		<description>Great post Brian! I appreciate the break down of pre-campaign considerations, particularly the importance of defining what the campaign goal is, and how to build the campaign around that. As you point out, great starting point for any campaign, whether it&#039;s social, search or offline. I&#039;m looking forward to the next posts in the series.
.-= Max Thomas recently posted: &lt;a href=&quot;http://feedproxy.google.com/~r/maxthunder/muNI/~3/L37Bifln4Do/&quot; rel=&quot;nofollow&quot;&gt;Thunder Booms! Our SEO/SMO Favorites for the Week (2/12/10)&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great post Brian! I appreciate the break down of pre-campaign considerations, particularly the importance of defining what the campaign goal is, and how to build the campaign around that. As you point out, great starting point for any campaign, whether it&#039;s social, search or offline. I&#039;m looking forward to the next posts in the series.<br />
.-= Max Thomas recently posted: <a href="http://feedproxy.google.com/~r/maxthunder/muNI/~3/L37Bifln4Do/">Thunder Booms! Our SEO/SMO Favorites for the Week (2/12/10)</a> =-.</p>
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	<item>
		<title>By: Thomas</title>
		<link>http://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comment-20870</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Thu, 18 Feb 2010 19:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.searchenginepeople.com/?p=5723#comment-20870</guid>
		<description>Great points on marketing successfully! Identifying your goal and measuring results is a must when implementing any marketing strategy. I&#039;ll be looking forward to your follow up posts!
.-= Thomas recently posted: &lt;a href=&quot;http://www.interactone.com/good-content-seo/&quot; rel=&quot;nofollow&quot;&gt;Good Content = Great SEO&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great points on marketing successfully! Identifying your goal and measuring results is a must when implementing any marketing strategy. I&#039;ll be looking forward to your follow up posts!<br />
.-= Thomas recently posted: <a href="http://www.interactone.com/good-content-seo/">Good Content = Great SEO</a> =-.</p>
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