Comments on: How to turn your Blog into a Blog Strategy http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html Canada's Search and Social Media Authority Fri, 08 Aug 2008 21:21:07 +0000 http://wordpress.org/?v=2.2.3 By: Business Blog Benchmarks http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1327 Business Blog Benchmarks Mon, 07 Apr 2008 11:47:06 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1327 [...] How to develop a Blog Strategy? What makes it a ‘Strategy’ versus just implementing a Blog? [...] […] How to develop a Blog Strategy? What makes it a ‘Strategy’ versus just implementing a Blog? […]

]]> By: Blog Content: Values and Strategy | AbleReach http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1329 Blog Content: Values and Strategy | AbleReach Mon, 31 Mar 2008 12:16:50 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1329 [...] certain problems when it comes to defining a content development goal. As Jennifer Osborne said in part two of her Blog Strategy series, "A strategy is the plan for achieving a defined goal. A tactic is the "doing" part of the [...] […] certain problems when it comes to defining a content development goal. As Jennifer Osborne said in part two of her Blog Strategy series, “A strategy is the plan for achieving a defined goal. A tactic is the “doing” part of the […]

]]> By: Jennifer Osborne http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1328 Jennifer Osborne Mon, 31 Mar 2008 01:59:47 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1328 @Linda - thank you! I agree market segmentation is important. @Paul & MMB - thank you! @Bogdan - I agree sometimes it's hard to set definite goals from the beginning of a blog. Increase visits by 100% doesn't make sense when you don't have any traffic yet. @James - Thank you! @Linda - thank you! I agree market segmentation is important.

@Paul & MMB - thank you!

@Bogdan - I agree sometimes it’s hard to set definite goals from the beginning of a blog. Increase visits by 100% doesn’t make sense when you don’t have any traffic yet.

@James - Thank you!

]]> By: James Duthie http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1322 James Duthie Wed, 26 Mar 2008 23:33:11 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1322 I really like this post Jenn. In my experiences most companies/clients venturing into blogs take a tactical approach. They simply add a piece of new media (a blog) to their site because of the social media buzz. But they don't have a clear plan or defined objectives. Or as Seth Godin likes to put it - they create a meatball sundae. I really like this post Jenn. In my experiences most companies/clients venturing into blogs take a tactical approach. They simply add a piece of new media (a blog) to their site because of the social media buzz. But they don’t have a clear plan or defined objectives.

Or as Seth Godin likes to put it - they create a meatball sundae.

]]> By: Bogdan http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1321 Bogdan Wed, 26 Mar 2008 18:12:07 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1321 I only have the goals in mind and some idea of what I want to accomplish. I don't set the goals clear, right from the start. When I'm at the middle of the road and see clearly the horizon, then I decide clearly what expectly awaits for me there. I only have the goals in mind and some idea of what I want to accomplish. I don’t set the goals clear, right from the start. When I’m at the middle of the road and see clearly the horizon, then I decide clearly what expectly awaits for me there.

]]> By: Make Money Blogging http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1323 Make Money Blogging Wed, 26 Mar 2008 09:56:25 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1323 I just set up a blog for the sake of it recently and realised that things were not going to work out that way, setting goals or at least an achievement for that blog or any site is a definite must if you want to succeed. I just set up a blog for the sake of it recently and realised that things were not going to work out that way, setting goals or at least an achievement for that blog or any site is a definite must if you want to succeed.

]]> By: Passion as a Content Development Strategy | AbleReach http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1324 Passion as a Content Development Strategy | AbleReach Mon, 24 Mar 2008 19:45:53 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1324 [...] finishing this post I glanced ahead at the second post in Jennifer Osborne's series - How to turn your Blog into a Blog Strategy. There are some solid directions in there about goals, objectives and outlining a detailed plan. [...] […] finishing this post I glanced ahead at the second post in Jennifer Osborne’s series - How to turn your Blog into a Blog Strategy. There are some solid directions in there about goals, objectives and outlining a detailed plan. […]

]]> By: Paul M. Banas http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1325 Paul M. Banas Mon, 24 Mar 2008 17:10:48 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1325 I think you make an excellent point to differentiate between the tactical and the strategic. Versus many search tactics, which can change on the fly, social media marketing is much more strategic in nature, simply because it is based upon the cultivation of relationships and relationships take time. Blogs can be set up in hours, but the relationships they foster need time and committment to show significant results. I think you make an excellent point to differentiate between the tactical and the strategic.

Versus many search tactics, which can change on the fly, social media marketing is much more strategic in nature, simply because it is based upon the cultivation of relationships and relationships take time.

Blogs can be set up in hours, but the relationships they foster need time and committment to show significant results.

]]> By: Linda P. Morton http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1326 Linda P. Morton Mon, 24 Mar 2008 16:21:05 +0000 http://www.searchenginepeople.com/blog/how-to-turn-your-blog-into-a-blog-strategy.html#comment-1326 Jennifer, This is a good post that should help bloggers who don't understand strategy and its importance to any business. I would only add one thing to your great information and that is market segmentation. It is a marketing research method that provides information on target markets. It can help bloggers to discover the best appeals for their target markets and then to plan those appeals into their strategy. Jennifer,

This is a good post that should help bloggers who don’t understand strategy and its importance to any business.

I would only add one thing to your great information and that is market segmentation. It is a marketing research method that provides information on target markets.

It can help bloggers to discover the best appeals for their target markets and then to plan those appeals into their strategy.

]]>