traffic

Everyone wants Traffic. But not everyone really knows what Traffic they want, or why they want it. And many are very happy when they get one type of Traffic…

…But what they really need is another type of Traffic altogether.

I know a businesswoman with a Niche Market online store. She gets a lot of Traffic, and many people love to come by to leave Comments. She dutifully replies to each and every Comment, which takes up a great deal of her time. Yet she confides"not one who person who leaves a Comment"actually buys anything!

Shes getting a lot of the Wrong kind of Traffic, but virtually none of the Traffic she needs to profit from her business.

Google Organic Traffic for Your Online Store

bogart-drawingIf you are selling a product on-line, Organic Search Traffic becomes vitally important.

    Search Traffic
    is
    ready to Buy

  • Search Traffic is highly Targeted
  • Search Traffic is Free
  • Search Traffic is Self-Sustaining

People who Search are people actively looking for your type of product. They are not looking for information for a school project or how to do something without spending any money. They're not there to chat.

Search Traffic is ready to Buy.

Or as Bogie would say in the movie, Casablanca, "Maybe not today. Maybe not tomorrow, but soon…"

Focus Your Activity for a Higher Return

If your Business website is new, it's important to understand that although getting Indexed by Google is easy, that doesn't mean they will send you Traffic simply because they know you exist and have neatly cataloged your pages.

By understanding what kind of Traffic results from specific activities, you can gain a much higher degree of control over the quality of your Traffic, and you can better tailor it toward your specific needs. Your investment of valuable resources will see a much higher return.

In our example above, the business owner spent a lot of time commenting at other blogs, which resulted in attracting lots of people coming by her site to Socialize.

For many bloggers, getting lots of people to leave Comments is the Goal. Lots of interaction and conversation is the sign of Success.

But an Audience that loves to Socialize is different from an Audience that visits specifically for the purpose of Shopping.

If your Goal is to make money, then you need visitors who are there specifically for the purpose of spending money. Your efforts in Traffic Marketing must be focused on your Targeted Buyers.

Google Helps Those Who Help Themselves

The method our business women used to get Comments does have a positive effect, so not all is lost.

When Google sees Traffic coming to your site, only then will they feel comfortable sending you Traffic.

I'm sure there will be people who will argue this, but I have been building sites for my own use since 1995, and I can put two different stores up at the same time:

  • Website #1 brings Google Traffic – I worked on my own to bring Traffic to this site, so I am rewarded by Google :-)
  • Website #2 sees NO Google Traffic – I did nothing myself to bring Traffic, so I am ignored by Google :oops:

IMPORTANT: As soon as I brought Traffic to Website #2 myself, out of nowhere, Search Traffic begins showing up. :-P [Ed.: a rich get richer kind of thing, almost]

Let's Look at Results

Here are examples of two of my websites:

  • Website #1: 50% of my Unique Visitors have come from Google, and over 90% of those have come looking for my specific Products. The remaining 10% are Searching for my more general Content. This site has a lot of Original Content that is not specifically Product related. This Content drives Traffic on it's own via Twitter, Backlinks, Social Bookmarking, etc.
  • Website #2: 95% of my visitors are from Google, with over 90% of them searching for Products. This site has very little Original Content that is specifically related to the Product, and is a specialized Niche.

The Google Traffic comes without any more effort on my part. No Social Networking, no Advertising, no expenditure of Time or Money.

Once I got the ball rolling to generate my own Traffic, Google and others stepped in and relieved me of much of that responsibility, freeing my time to do more productive activities, such as Product Development and Site Creation.

Priming the Traffic Pump yourself is the First Half of our equation.

The Short Secret of the Long Tail Key Phrase

Everyone is fighting for that Top Spot on page one of Google. And one of the first things people learn is that getting that spot is easier if your Keyword has low competition. The problem with low competition is that hardly anyone is searching for your Keyword, so you don't really get much Traffic from it.

"It's easy to be Number One for a Keyword No One is Looking For"

Because that Top Spot is so competitive, Many small online marketers try for the Long Tail Key Phrase [How To Find and Target Longtail Keywords That Make Money?]. The small business has no hope of ranking high for the Keyword, iPad, with 529,000,000 competing results.

But the Key Phrase, iPad Black with Smart Cover, and 866,000 competing results may give you a better chance of being seen.

Fewer people will be searching for your Long Tail Key Phrase.

But what if you had Hundreds of Long Tail Key Phrases? Your Search Traffic could multiply exponentially.

On-Page SEO is Under Your Control

To get the Long Tail, you will want a lot of Content that is specific and detailed so its Relevance Factor is high. Your goal is to make each of your pages as easy for the Algorithms to digest as possible.

Your Product pages always contain a Description. Your Title must contain as much Description as you can cram into it.

Here is one of my Titles:

Sony VAIO VGN-UX380N Core Solo 1.33GHz 1GB 40GB 4.5 Touchscreen Vista Business Micro PC U1500

That certainly is a mouthful. But there is a lot of pertinent information there that can be touched upon by Searchers.

Also note that the Title is longer than the recommended 70 characters. This one is 94 characters. You usually want your Title to be readable and not cut off when viewed in the SERP, but here is a case where we break that Rule. This Title is not for the Reader as much as it's for the Google algorithm.

Here is the Search Phrase that was typed in to bring me Traffic:

sony vaio vgn-ux380n touch screen

I'm on Page One of Google for this Key Phrase. And yes, multiple people apparently typed that.

Now, multiply that kind of Product Description by Hundreds & Hundreds (and Hundreds) of highly descriptive pages and you can see the potential.

You don't need to fight your way to the Top for a highly competitive Search Term in order to get enough Targeted Traffic to make money. But you do need a lot of Relevant Content, which in the case of a store, would be Product Pages. These provide a lot of Food for Google to Feed their hungry Searchers.

But what if you don't have hundreds of Products? Create a Product Index Page that lists all of your Products"Long Tail Titles and all. And then include a paragraph detailing the Product even more. This can be the most important page on your website, and highly attractive to Google.

Now work to create Backlinks to that page. Hit every single site you can find with the ComLuv plugin, so you can link back to your Product Index Post. Whether ComLuv links are given much weight by Google is open to debate. But do it, regardless.

Also, you must create a separate Product Page/Post for EVERY variation of the same Product. (These should all be listed in your Index Page.) Include that Variable in your Title and Description. This can create many more pages of Original Content.

Long Tail Product Descriptions are the Second Half of the Equation.

Small Business Gorilla Warfare

A small business must fight the 800 pound Gorilla with Guerrilla Warfare.

You may never be a well-known name like IBM, but with the Long Tail Search Term, you can bring a goodly amount of Traffic to your site :-)

Make the Long Tail a central part of the marketing strategy for your Online Store!

Now it's YOUR turn.

Let's talk about your strategy

Leave me a Comment in the Box below, and we'll talk :-)

Rick LaPoint

RickLaPoint has years of experience with Inside and Outside Sales & Marketing. He has developed software products with C++ for anticipating turning points for stocks, forex, and futures, and has given many live presentations teaching technical analysis skills. For more of Rick's Online Business Ideas visit his website.

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14 Responses to “How to Bring The Best Kind of Traffic to Your Online Store”

  1. Nick says:

    I've been doing this online retailing stuff for some time, it is amazing how few retailers actually focus enough of their efforts on the terms with intent.

    In an ideal world, you would show different visitors different pages depending on the stage they are in the buying process.

    Disagree with duplicating the same page with slightly unique content. Look at optimising onsite search result pages. XML it, submit to google.. get some links!

    • Rick LaPoint says:

      Hi Nick,

      If you have a lot of product pages, I don't recommend "duplicate" pages. But if you only have a few products, being able to describe your product in several different ways to gain a few more pages can work to give Google more to access.

      An alternative would be highly detailed & descriptive pages, and longer titles.

      But the primary strategy for the method outlined in this article is to have a lot of products.

      Thanks for stopping by :-)

  2. [...] How to Bring The Best Kind of Traffic to Your Online Store, Search Engine People [...]

  3. Rick LaPoint says:

    Based on Nick's comment, I need to clarify one point about "duplication" of content.

    Here is what I said in my article:

    "You must create a separate Product Page/Post for EVERY variation of the same Product."

    I was referring to variations of the Product itself, not necessarily variating the Description of a single Product.

    I sell Laptop Computers, and there are variations of that same Laptop: Colour could be Black, White, Red…

    Screen size could be 14", 15" 17"…

    All these variations are of the same basic Model of computer, just as an automobile.

    That's what I mean by making sure each variation is in your Single Page Listing of all your Products, AND, having a separate Page for each of these Model Variations.

    Hope that helps to clarify things a bit :-)

    Rick

  4. Hi Rick

    I heard from a reliable source that the lady with lots of comments now has an Amazon store up and it seems to be getting customers.

    Must have been all the traffic Google has been sending her with all those backlinks she builds on commluv sites ;-)

    Really informative and helpful post; as always Rick. Learnt some more tips for targeted traffic and potential traffic too. Thanks.

    Patricia Perth Australia

  5. Rick LaPoint says:

    Hi Patricia,

    Yes! The Lady's commenting has brought her own Traffic, which will entice Google to give her more :-)

    It's a 2 part Formula.

    Now that she has a Store, her Traffic from the past will be of great benefit as Google brings Shoppers now, and into the future.

    And speaking of marketing, Milady should have left a link to her store ;-)

    Rick

  6. Mouh says:

    Hi Rick,

    What you are saying about traffic is exactly what's happening to me. I started to comment on other people's blog to drive more traffic to my blog. Now, those blog owners visit my blog and comment back. After that, I started to write blog posts that interests those bloggers not my target audience. See? I started to focus more on getting comments on my blog, not on writing content that my target audience wants. I have just realized that and I am now trying to correct everything. Do you have any advice?

    Thanks for this wonderful post.

    Kindest regards.
    Mouh

    • Rick LaPoint says:

      Hi Mouth,

      Everything you have done to bring Traffic seems to have worked out well for you.

      Any Traffic you bring to your site is a good thing :-)

      The Traffic you bring by Commenting will entice Google to send you Targeted Traffic for your Product, providing you give them enough SEO pages/posts to work with.

      Since you asked for advice, I would say to avoid getting overly stressed out about Traffic.

      Make sure your On-Page SEO is the best you can get for each page.

      Add Content that is outstanding for your Topic, and allow Google to do their Voodoo.

      Hope that helps ;-)

      Rick

  7. [...] Traffic generation is the foundation of any online business success. [...]

  8. jasmine says:

    i guess that being successful online really takes time.. it takes time and effort knowing these kind of things.. and as a new blogger, i know that the road to success ain't gonna be that easy but i am very much willing to learn every lesson that will help me to cope up with it

  9. Marvie says:

    I started to comment on other people's blog to drive more traffic to my blog. Now, those blog owners visit my blog and comment back. After that, I started to write blog posts that interests those bloggers not my target audience. See? I started to focus more on getting comments on my blog, not on writing content that my target audience wants..

  10. jassiey says:

    I started to focus more on getting comments on my blog, not on writing content that my target audience wants. I have just realized that and I am now trying to correct everything. Do you have any advice?

  11. jayden says:

    it's important to understand that although getting Indexed by Google is easy, that doesn't mean they will send you Traffic simply because they know you exist and have neatly cataloged your pages.

  12. Jass marie says:

    In an ideal world, you would show different visitors different pages depending on the stage they are in the buying process.