Comments on: I don’t know what it means but I like it. http://www.searchenginepeople.com/blog/i-dont-know-what-it-means-but-i-like-it.html Canada's Search and Social Media Authority Thu, 20 Nov 2008 18:13:33 +0000 http://wordpress.org/?v=2.2.3 By: The Guy http://www.searchenginepeople.com/blog/i-dont-know-what-it-means-but-i-like-it.html#comment-44 The Guy Thu, 07 Jun 2007 21:04:58 +0000 http://www.searchenginepeople.com/blog/i-dont-know-what-it-means-but-i-like-it.html#comment-44 Thanks Jozian - That was kind of what I was trying to say and you did a far better job than I. Kudos. (The Guy) Thanks Jozian - That was kind of what I was trying to say and you did a far better job than I. Kudos. (The Guy)

]]> By: Jozian (Jeff Jockisch) http://www.searchenginepeople.com/blog/i-dont-know-what-it-means-but-i-like-it.html#comment-43 Jozian (Jeff Jockisch) Thu, 07 Jun 2007 17:08:02 +0000 http://www.searchenginepeople.com/blog/i-dont-know-what-it-means-but-i-like-it.html#comment-43 I really love this mind-mapping concept. Coupled with some of the fresh search ideas/implementations I have seen from Ask.com (results revamp), ChaCha.com (directly integrated chat help for your search), and Mahalo.com (guides like the old Mining Company), this really points to potential improvements on the basic search engine (e.g. Google) value equation. The problem I see for these competitors is that Google still owns the best basic algorithm (my opinion), most of the mind share, and a continually growing percentage of the traffic. And, without neglecting their core search value, Google is extending their reach with related services rather than trying to redefine search. The challenger SERPs can offer intersting alternatives, create value and even create wealth. They can be the Apple to Google's Microsoft. But it seems to me, they are going to need a sea change event in order to catch up. Unless someone could mashup all the best ideas into one end product... I really love this mind-mapping concept. Coupled with some of the fresh search ideas/implementations I have seen from Ask.com (results revamp), ChaCha.com (directly integrated chat help for your search), and Mahalo.com (guides like the old Mining Company), this really points to potential improvements on the basic search engine (e.g. Google) value equation.

The problem I see for these competitors is that Google still owns the best basic algorithm (my opinion), most of the mind share, and a continually growing percentage of the traffic.

And, without neglecting their core search value, Google is extending their reach with related services rather than trying to redefine search.

The challenger SERPs can offer intersting alternatives, create value and even create wealth. They can be the Apple to Google’s Microsoft.

But it seems to me, they are going to need a sea change event in order to catch up.

Unless someone could mashup all the best ideas into one end product…

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