Comments on: I Jeff Quipp Am Not an SEO … I’m an Authority Builder http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html Canada's Search and Social Media Authority Tue, 07 Oct 2008 14:42:58 +0000 http://wordpress.org/?v=2.2.3 By: Google Trusts Online Business Authority | Hobo http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-3575 Google Trusts Online Business Authority | Hobo Wed, 17 Sep 2008 07:33:15 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-3575 [...] more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a [...] […] more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a […]

]]> By: Que es Autoridad, y Como se la Construye | Search Engine People Blog http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2600 Que es Autoridad, y Como se la Construye | Search Engine People Blog Thu, 17 Jul 2008 21:05:52 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2600 [...] momento. En éste, el segundo artículo de las series (el primero fue publicado la semana pasada) I Jeff Quipp am not an SEO! I’m an Authority Builder), exploraremos la definición de una autoridad, y otras posibles estrategias de volverse, o ayudar [...] […] momento. En éste, el segundo artículo de las series (el primero fue publicado la semana pasada) I Jeff Quipp am not an SEO! I’m an Authority Builder), exploraremos la definición de una autoridad, y otras posibles estrategias de volverse, o ayudar […]

]]> By: Value Links And Understand Search Like Matt Cutts With Submarine Crawling | SEO ROI Services. Need an SEO Rockstar? Contact Us. Prices $3K-$10K/mo http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2479 Value Links And Understand Search Like Matt Cutts With Submarine Crawling | SEO ROI Services. Need an SEO Rockstar? Contact Us. Prices $3K-$10K/mo Wed, 09 Jul 2008 03:38:54 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2479 [...] Quipp claims not to be an SEO but an “authority builder.” Sounds like someone’s ahead of the curve… got insider information you’d like to [...] […] Quipp claims not to be an SEO but an “authority builder.” Sounds like someone’s ahead of the curve… got insider information you’d like to […]

]]> By: Malcolm Lambe http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2070 Malcolm Lambe Thu, 12 Jun 2008 05:10:21 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-2070 Don't know about the others but the reason Darren Rowse is perceived as an "authority" is that he was one of the first to build a site around so-called "pro-blogging". He got lucky. He's no more of an "authority" than a lot of other busy bloggers. And you'll note he'll write about anything that'll bring him affiliate income. Load of hogwash this "authority" business. Next you'll be telling us DMOZ is the "authority" directory (just send your "contribution" in an unmarked envelope). One thing's for sure - the net is not a level playing field. Don’t know about the others but the reason Darren Rowse is perceived as an “authority” is that he was one of the first to build a site around so-called “pro-blogging”. He got lucky. He’s no more of an “authority” than a lot of other busy bloggers. And you’ll note he’ll write about anything that’ll bring him affiliate income. Load of hogwash this “authority” business. Next you’ll be telling us DMOZ is the “authority” directory (just send your “contribution” in an unmarked envelope). One thing’s for sure - the net is not a level playing field.

]]> By: Terry Van Horne http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-941 Terry Van Horne Sat, 16 Feb 2008 21:40:21 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-941 I agree in such that anything that gets SEOs out of their pre-occupation with "links" and realizing "authority" is not about the quantity but quality of links is a step in the right direction. I spend more time evaluating competitors sites then I do on link development. I know that if I can identify an "Authority Niche" opportunity then with a lot less work all the Authorities find it and... you're in the club. Too often I see SEO's that see the keyword "mortagage calculator" and... they add a mortgage calulator. No research is done to: A. Build a better calculator B. Find an unmeant user need in a calculator and meet it A. Use A and B to leverage all the Mortagage calculators out there. For instance I see lots of calculators but I've never seen one that would keep results from every calculator for comparison by the users later. The three "authorities" mentioned chose a niche they were very good at and the content made it happen er... in at least 2 cases. In one case well... they aren't an Authority they are a "famous" or well known SEO. IMO, there's a difference. I agree in such that anything that gets SEOs out of their pre-occupation with “links” and realizing “authority” is not about the quantity but quality of links is a step in the right direction.

I spend more time evaluating competitors sites then I do on link development. I know that if I can identify an “Authority Niche” opportunity then with a lot less work all the Authorities find it and… you’re in the club.

Too often I see SEO’s that see the keyword “mortagage calculator” and… they add a mortgage calulator. No research is done to:
A. Build a better calculator
B. Find an unmeant user need in a calculator and meet it
A. Use A and B to leverage all the Mortagage calculators out there.

For instance I see lots of calculators but I’ve never seen one that would keep results from every calculator for comparison by the users later.

The three “authorities” mentioned chose a niche they were very good at and the content made it happen er… in at least 2 cases. In one case well… they aren’t an Authority they are a “famous” or well known SEO. IMO, there’s a difference.

]]> By: Utah SEO http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-940 Utah SEO Sat, 09 Feb 2008 06:00:05 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-940 Yes, that's really what Internet Marketing boils down to. Authority perception Development...you could drum but a dozen different titles. I might be the only South Park fan here but..."RESPECT MY AUTHORI-TY" :) Yes, that’s really what Internet Marketing boils down to. Authority perception Development…you could drum but a dozen different titles.

I might be the only South Park fan here but…”RESPECT MY AUTHORI-TY” :)

]]> By: Dr. Pete http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-939 Dr. Pete Fri, 08 Feb 2008 22:28:43 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-939 Interesting discussion, Jeff. I've been thinking a lot lately about the construct (and illusion) of authority online. Just as the search engines fall prey to their own algorithms, we humans have certain rules that we use to judge authority, and we aren't always right either. It's fascinating to compare how people and machines make judgments, and it's an important area for both SEM and usability. Interesting discussion, Jeff. I’ve been thinking a lot lately about the construct (and illusion) of authority online. Just as the search engines fall prey to their own algorithms, we humans have certain rules that we use to judge authority, and we aren’t always right either. It’s fascinating to compare how people and machines make judgments, and it’s an important area for both SEM and usability.

]]> By: Ross Dunn http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-938 Ross Dunn Fri, 08 Feb 2008 21:12:54 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-938 Great article Jeff. Dude you are on fire these days! Anyway, my first instinct is YES! YES! That is exactly what I try to get across to my clientele... build your site into a resource that establishes authority. @ SEO Catfish is right that getting info into search engines is an SEO practitioner's role but that is awefully basic. It is like saying an advertiser's job is just to get people to see their ads. That is a part of it but hardly the main point... the advertiser's role is to make people act on the ads. By the same token an Authority Builder's role is to get information out there that increases the positive opinion of readers and builds the perceived expertise of the writer/company. Anyway, I rambled, sorry. Anyway, I am not so sure I would put "Authority Builder" on my business card but it is definitely a term I plan on using to describe in 360 terms what our objective is with each client in search engine marketing. Great article Jeff. Dude you are on fire these days!

Anyway, my first instinct is YES! YES! That is exactly what I try to get across to my clientele… build your site into a resource that establishes authority.

@ SEO Catfish is right that getting info into search engines is an SEO practitioner’s role but that is awefully basic. It is like saying an advertiser’s job is just to get people to see their ads. That is a part of it but hardly the main point… the advertiser’s role is to make people act on the ads. By the same token an Authority Builder’s role is to get information out there that increases the positive opinion of readers and builds the perceived expertise of the writer/company.

Anyway, I rambled, sorry. Anyway, I am not so sure I would put “Authority Builder” on my business card but it is definitely a term I plan on using to describe in 360 terms what our objective is with each client in search engine marketing.

]]> By: SEO Catfish http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-937 SEO Catfish Fri, 08 Feb 2008 18:20:09 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-937 Really good article. I don't believe that SEO is all about authority building because sometimes it is a matter of making the information more available to search. But certainly as it relates to external link building and moreso, the overall content strategy as it relates to being a thought leader in your space, I agree 100% with what you are saying. Really good article. I don’t believe that SEO is all about authority building because sometimes it is a matter of making the information more available to search. But certainly as it relates to external link building and moreso, the overall content strategy as it relates to being a thought leader in your space, I agree 100% with what you are saying.

]]> By: Matt Ridout http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-936 Matt Ridout Fri, 08 Feb 2008 12:10:03 +0000 http://www.searchenginepeople.com/blog/i-jeff-quipp-am-not-an-seo-im-an-authority-builder.html#comment-936 "Say it with me now; I (your name) am an Authority Builder." Brilliant line Jeff, I said it by the way. It's an interesting take for sure, like you said, sometimes the client won't need an "authority". In my experience I've been lucky enough to work on sites with that "authority". Great post “Say it with me now; I (your name) am an Authority Builder.”

Brilliant line Jeff, I said it by the way. It’s an interesting take for sure, like you said, sometimes the client won’t need an “authority”. In my experience I’ve been lucky enough to work on sites with that “authority”.

Great post

]]>