For the visually impaired: a cartoon with 3 people is shown, depicted two friends wanting to pick up the 3rd friend.
Friends: "Hi, we're about to drink a beer in a bar. Do you wanna come with us?"
Friend: "I have thousands of unanswered emails, I have not Twittered today, I have to write my more than thousand Facebook friends, I have to join Pownce, I haven't blogged since… I have no time to drink a beer in a bar. I'm busy enough being social."
Friends walk away.
My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges.