Comments on: If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html Canada's Search and Social Media Authority Fri, 25 Jul 2008 14:28:22 +0000 http://wordpress.org/?v=2.2.3 By: Top 5 Marketing Mistakes to Avoid when Optimizing a Website | Search Engine People Blog http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-1992 Top 5 Marketing Mistakes to Avoid when Optimizing a Website | Search Engine People Blog Sun, 08 Jun 2008 20:53:42 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-1992 [...] that examine the symbiotic relationship between online and offline marketing. Jeff wrote a great posting about it [...] […] that examine the symbiotic relationship between online and offline marketing. Jeff wrote a great posting about it […]

]]> By: Jeff Quipp http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-193 Jeff Quipp Mon, 26 Nov 2007 16:45:08 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-193 @ Dallas - you've stopped offline altogether? Really, my point was just that online supports offline, so a combination of both should be used. Thanks for the comment! @ Dallas - you’ve stopped offline altogether? Really, my point was just that online supports offline, so a combination of both should be used. Thanks for the comment!

]]> By: Dallas http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-194 Dallas Mon, 26 Nov 2007 03:28:23 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-194 No question online is the place to market. We've stopped print ads all together. No question online is the place to market. We’ve stopped print ads all together.

]]> By: The Role of Search in Advertising http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-188 The Role of Search in Advertising Thu, 08 Nov 2007 04:25:16 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-188 [...] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of [...] […] between creative and directive media is crucial. As I alluded to in my previous posting If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! … its true. Search has the ability to improve the effectiveness of every other type of […]

]]> By: Jeff Quipp http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-189 Jeff Quipp Wed, 07 Nov 2007 02:51:30 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-189 @ theGypsy - and I'll not give up on convicing you of the value of social media until you concede @ Bill - no thank you! What a fantastic study, with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix. @ Wayne - interesting perspective Wayne. I look at this slightly differently, though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name. @ theGypsy - and I’ll not give up on convicing you of the value of social media until you concede

@ Bill - no thank you! What a fantastic study, with far reaching implications. I do believe that most in the industry still do not have a good enough conceptual understanding of the role of search in the marketing mix.

@ Wayne - interesting perspective Wayne. I look at this slightly differently, though the truth is almost always somewhere in the middle. My belief is that they resort to searching for slogans only after they fail to recall the company or product name.

]]> By: Wayne Smallman http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-190 Wayne Smallman Tue, 06 Nov 2007 23:34:25 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-190 I'm surprised that company slogans feature so lowly on list of things that people search for after an advert. But there's a couple of ways of looking at this; are these logos simply not memorable enough, or are they less relevant than keywords? For people like Nike, Apple and Ford, their names will be huge drivers of organic traffic, I should imagine... I’m surprised that company slogans feature so lowly on list of things that people search for after an advert.

But there’s a couple of ways of looking at this; are these logos simply not memorable enough, or are they less relevant than keywords?

For people like Nike, Apple and Ford, their names will be huge drivers of organic traffic, I should imagine…

]]> By: Bill Muller http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-191 Bill Muller Mon, 05 Nov 2007 22:38:14 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-191 Thank you Jeff -- for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us, the key takeaway from its findings is that those individuals, departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals, departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation, each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years, they can feel free to acces, download and share them at no charge (don't even have to fill out a form) here: http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm Cheers -- Bill Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us, the key takeaway from its findings is that those individuals, departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals, departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation, each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years, they can feel free to acces, download and share them at no charge (don’t even have to fill out a form) here: http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm

Cheers — Bill

]]> By: theGypsy http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-192 theGypsy Mon, 05 Nov 2007 16:48:42 +0000 http://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-192 Oh, I'm sorry, did you ring? It seems I have some more to consider, as always. I did see the research on WOM being the number one 'qualifier' - hadn't connected the dots as such though. More fun to follow; you haven't heard the last of me I tell you!!! Dave - a.k.a. theGypsy Oh, I’m sorry, did you ring? It seems I have some more to consider, as always. I did see the research on WOM being the number one ‘qualifier’ - hadn’t connected the dots as such though.

More fun to follow; you haven’t heard the last of me I tell you!!!

Dave - a.k.a. theGypsy

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