How To Increase The Number Of Tweets Of Your Blog Posts

by Alexander Zagoumenov March 15th, 2012 

tweets

First of all, let's look at why it's important to increase Tweets on your blog posts. A tweet is considered a social signal that positively affects your domain authority. Then, as these tweets get re-tweeted your website gets higher exposure online. This, in turn, will likely result in higher traffic to your site. And if your site is optimized for conversions, then this traffic will result in calls, emails, sales. So, more post tweets equals more sales.

Now let's take a look at why people may tweet your post. If your audience likes your blog post they want to either share it with their network or just save it in their Twitter feed for future reference. This means that if your blog post provokes thought or shares value, then it has higher chances to be tweeted. So your primary task should be in creating blog content that delivers value and provokes thoughts.

Here's a number of recommendations to increase Tweets on your blog posts:

First, create content that is…

  • About on-going developments in your field. For example, a month ago you could blog about "Pinterset for Business" or today you can blog about "Facebook Business Pages as Timelines".
  • Useful guides that people can use in their work. Process posts have higher chances of being tweeted. For example, one of my most tweeted posts is a detailed process of how to SEO image files.
  • Original and provocative blog posts lead to people reacting and sharing. Being "sharp" in your writing and going against mainstream increases the reaction (not always in a positive way) and therefore results in higher post tweet numbers. For example, you can talk about ways why Google being evil and what it means for average users.
  • A collection of resources. By linking to external relevant sites in your blog posts you increase its value. This way your posts become small research pieces which makes people tweet an article for the sole value of relevant link collection in your blog post.

Second, make sure you use the right tools…

…to simplify tweeting your blog post. If you use CMS like WordPress, consider installing widgets like AddThis or ShareThis. This sharing bar will allow your visitors to simple share your post on Twitter as well as a great number of other social communities. By no means I suggest these tools as the best ones but I hope you get the idea of functionality. Or You can always hard-code these sharing buttons into your blog / page templates.

As for where to position your sharing buttons in your post, I recommend testing. I don't have statistical data to state that sharing buttons at the top of the article work better than those at the bottom. So, feel free to start with both, then test what performs better ( you can do it by tagging individual buttons and tracking through Google Analytics).

I hope this post makes sense and brings value. If you find this post valuable please consider tweeting and sharing it to bring the value to others. I'm sure I missed something so feel free to add your experiences in comments below.

Twitter Related:

Alexander Zagoumenov

Alex is an SEO consultant offering website review services to improve usability and conversions of his clients' websites. He enjoys helping people by educating and sharing his experience through SEO training. Alex is also an internet marketing speaker and educator currently living in Perm, Russia. He consults and works with companies in Canada, U.S. and Russia. Comprehend Russian? Check his Russian site on internet marketing.

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17 Responses to “How To Increase The Number Of Tweets Of Your Blog Posts”

  1. Brankica says:

    Hey Alex, great ideas except for one I don't agree with and that is the Add this and ShareThis plugins. I run into them a lot and every time I want to RT something they ask me to authorize it with my twitter account. Which I just don't like. So I skip RTing those posts… I would rather go with official Twitter RT button or a plugin that uses the official button, like Digg Digg or something.

    • Brankica, thanks for your comment! It's a good point. However, I just checked for the issue you're describing and AddThis didn't ask me to authorize it. At the same time I can see why some would prefer native Twitter, FB and SU buttons, more control over the look, feel and position of those buttons.

      Also, I'm not affiliated with AddThis in any way, but I like their reporting capabilities on those share buttons. If you're a publisher and use AddThis, it provide some neat analytics on those shares too. But again the same thing can be accomplished via proper tagging of those buttons and tracking them through Google Analytics.

      Thanks for the comment again!
      Alex.

  2. Paul says:

    I've found Social proof is a good way of getting more tweets.

    If you display the amount of times a page has been tweeted, this encourages more people to tweet.

  3. We get a couple of tweets per post at the moment. Hopefully will be able to increase that number. we have teh share buttons, but maybe I need to place them somewhere else.

    • Gaz, thanks for stopping by and leaving a comment. Of course, play with both the position of the buttons and the look. That's what I'm doing on my blog. An experiment is in progress to see if placing share buttons in the left sidebar of a blog post is of any benefit to increasing the number of shares. Hopefully I can write a post about the results. Thanks again!

  4. Is it better to get a tweet on your blog post or a "like" on facebook?

    And where does a Google +1 fit in?

    I am asking because I am not sure which buttons I should add to my site?

  5. If you are looking to get more tweets to your blog posts, check out Triberr.com. It's a 'reach multiplier. I've been a tribe member for about 8+ months and my traffic is great! I get lots of tweets and re-tweets, of course, I reciprocate, but that's only helped me get more followers.

    • Dorien, thanks for bringing Linkedin up. Totally agree! Also thanks a lot for Triberr.com introduction. Never heard about it before but it definitely looks like a great tool.

    • Paul says:

      Triberr is really useful to get more tweets. Been using it a couple of months, trying to create a web development tribe on there have some big names in there which is useful.

      I can send you an invite if you want to join?

    • Paul, I'll be happy to get the invite. I just registered yesterday. Please let me know what you need from me to send me the invite. Thanks in advance!

  6. Paul says:

    Just let me know your twitter account and i'll send you an invite.

  7. Glad you will be checking out Triberr :) It's a great way to share your blog! Enjoy.